E-Commerce Internet Marketing Strategy www.toputop.com

E-Commerce Internet Marketing Strategy : E-Commerce : Exchange of goods, products, or services via an electronic medium over the internet. www.toputop.com Buying Selling

E-Commerce :

Exchange of goods, products, or services via an electronic medium over the internet.

E-Commerce Domains : Business-to-Business (B2B) Collaborative Commerce (c-commerce) Business-to-Consumers (B2C) Consumers-to-Businesses (C2B) Consumer-to-Consumer (C2C) Intra-Business (intra-organizational) Commerce Government-to-Citizens (G2C) Mobile Commerce (m-commerce) www.toputop.com

Business-to-Business (B2B)

Collaborative Commerce (c-commerce)

Business-to-Consumers (B2C)

Consumers-to-Businesses (C2B)

Consumer-to-Consumer (C2C)

Intra-Business (intra-organizational) Commerce

Government-to-Citizens (G2C)

Mobile Commerce (m-commerce)

Internet Marketing : Strategies and techniques applied on the Internet and related digital technologies to achieve marketing objectives. E-marketing is complete efforts to implement, promote, and sell products and other services over the Internet. www.toputop.com Traffic Increase

Strategies and techniques applied on the Internet and related digital technologies to achieve marketing objectives.

E-marketing is complete efforts to implement, promote, and sell products and other services over the Internet.

4P’s of E-Commerce Internet Marketing : PRODUCT  PLACE  PROMOTIONS  PRICE Different types of E-Commerce Online Advertisements: Display and Media ads (Banners, Flash Ads, Flash Games, Online Videos) Search Engine Marketing (PPC Campaigns) Sponsorships Ads Referrals (Affiliate Relationship Marketing) E-mail marketing Online Catalogs Online Chat Viral Marketing Blog Advertising www.toputop.com 4P’s

PRODUCT  PLACE  PROMOTIONS  PRICE

Different types of E-Commerce Online Advertisements:

Display and Media ads (Banners, Flash Ads, Flash Games, Online Videos)

Search Engine Marketing (PPC Campaigns)

Sponsorships Ads

Referrals (Affiliate Relationship Marketing)

E-mail marketing

Online Catalogs

Online Chat

Viral Marketing

Blog Advertising

Main sources to improve E-Commerce Internet marketing: E-Mail Campaigns Local Guerilla Marketing Search Engine Optimization Affiliate Marketing Website Design & Development Brand Initiatives Paid Placement (PPC) Public Relations Social Media Marketing www.toputop.com

E-Mail Campaigns

Local Guerilla Marketing

Search Engine Optimization

Affiliate Marketing

Website Design & Development

Brand Initiatives

Paid Placement (PPC)

Public Relations

Social Media Marketing

4P’s of E-Commerce Internet Marketing : Key Areas to consider in E-Commerce Internet Marketing : Designing Attractive Web Site with product focus Corporate Web site Online Privacy and Security Customer Database Data warehouse Direct-mail Marketing www.toputop.com

Key Areas to consider in E-Commerce Internet Marketing :

Designing Attractive Web Site with product focus

Corporate Web site

Online Privacy and Security

Customer Database

Data warehouse

Direct-mail Marketing

E-Commerce Internet Marketing Strategy www.toputop.com