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LinkedIn Marketing Solution

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  • 1. LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals. Marketing Solutions
  • 2. InCrowds Small & Business Financial Sales Marketing Startup Corporate IT Business Medium Decision Service Professionals Professionals Professionals Executives Professionals Travelers Business Makers ProfessionalsProfessionals 6.4M 14.9M 6.1M 4M 3.8M 5.8M 2.8M 8M 3.3M Source: comScore April 2011, US Marketing Solutions
  • 3. The best place on the web to reach professionals Over 31M unique users in the US35,00030,00025,00020,000 LinkedIn WSJ15,000 Forbes BusinessWeek10,000 5,000 0 Source: comScore April 2011, US Marketing Solutions
  • 4. LinkedIn Audience TargetingThe most accurate way to target professionals on the web. Profession Seniority Industry Company Size Geography Education Marketing Solutions
  • 5. LinkedIn Display AdvertisingEasy to place. Hard to miss. Prominent placement Little competition IAB standard units Not a part of any ad network Marketing Solutions
  • 6. LinkedIn Audience Network AdsExtend your reach off LinkedIn. Popular Sites Continue your message to LinkedIn’s professional audience using our targeting data to reach professionals when they are visiting sites off of Linkedin. Marketing Solutions 6
  • 7. LinkedIn Partner MessagesYour message, hand-delivered to your specific prospects. “…This campaign not only drove hundreds of direct registrations into the BizSpark program, which was the core goal, but also added to an increased positive brand and company perception. Because of the interconnectedness of the platform, I was able to personally reach out to perfectly-targeted individuals who I would have not known. I will definitely work with the LinkedIn team again.” Jacob Mullins Partner Development Manager Microsoft BizSpark Program Marketing Solutions
  • 8. LinkedIn Events Promotional MediaGenerate interest around your event Personalized messaging calls out member’s name and/or profile photo Gain high visibility on homepage Drive members to the Event page Marketing Solutions
  • 9. LinkedIn Sponsor Your EmployeesYour employees are your best ambassadors. Key highlights  Own the ad space on your employees’ LinkedIn profile pages  Display relevant content, videos, white papers, events, standard banners Your Brand Here  Drive traffic to your website or LinkedIn Company Page Marketing Solutions
  • 10. LinkedIn GroupsAbility to target users who are part of specific groups. Marketing Solutions 10
  • 11. 100+ million potential customers today. And 4 million more every month. Marketing Solutions