The World Of Canadian Online Marketing Is Your Business Prepared? Robert Dawson  September 20, 2011
OUTLINE <ul><li>OPPORTUNITIES </li></ul><ul><li>TIPS </li></ul><ul><li>QUESTIONS </li></ul><ul><li>CONCLUSION </li></ul>
 
OPPORTUNITIES <ul><li>Canadian Population = 34,000,000 </li></ul><ul><li>Online = 25,086,000 </li></ul><ul><li>Canadians s...
GOOGLE
FACEBOOK
 
LINKEDIN
Networking – Online
 
YOUTUBE
MIDDLE EAST UPRISINGS <ul><li>&quot;“We use Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell ...
FOOD FOR THOUGHT <ul><li>Social media has been widely credited with assisting in the toppling of regimes in the middle eas...
CORPORATE REVOLUTION <ul><li>‘ If this kind of thing can take down the government in Egypt, it can take down your company,...
DATA = ACCOUNTABILITY
TIPS <ul><li>Google Yourself – Free </li></ul><ul><li>Buy  www.yourname.com  - $10/year </li></ul><ul><li>Install Analytic...
Questions and Or Comments? Twitter: @dawsonrb LinkedIn: linkedin.com/in/rbdawson [email_address]
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Online Marketing Canada

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The world of Canadian online marketing. A presentation I did for a Charlottetown, PEI business group. Some tips and tricks. Canadian online marketing statistics used when available. www.TopSearchResult.ca

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  • 2010 is predicted to be the year that internet advertising will finally exceed newspaper advertising making the internet the second most popular advertising channel after only television 3
  • More than TV
  • 80% search share. 97% of consumers use the internet to research products or services in their local area
  • http://www.youtube.com/watch?v=3SuNx0UrnEo at 700 million. 20 times canada’s population
  • Canadian monthly active Facebook members = 15,000,000 9,000,000 login in daily
  • LinkedIn is the world’s largest professional network with over 100 million Members. 3.7 Million Canadians
  • LinkedIn Connections Mapped Out Map = September 20, 2011
  • 300,000,0000 Twitter Accounts
  • 22 million canadian viewed 5.9 billion in dec 2009 263 videos per person
  • “ In the same way that pamphlets didn’t cause the American Revolution, social media didn’t cause the Egyptian revolution,” said Sascha Meinrath, director of the New America Foundation’s Open Technology Initiative. “Social media have become the pamphlets of the 21st century, a way that people who are frustrated with the status quo can organize themselves and coordinate protest, and in the case of Egypt, revolution.” http://www.wired.com/epicenter/2011/02/egypts-revolutionary-fire/ Pic: http://www.computerworld.com/s/article/9209159/Social_networks_credited_with_role_in_toppling_Egypt_s_Mubarak
  • http://surgeonsblog.blogspot.com/2008/06/food-for-thought.html
  • http://corporatesecretary.com/articles/11551/social-media-and-corporate-secretary/
  • Small internship program -. The Government of Canada will reimburse up to 75% of the eligible wages and related expenses such as statutory employee benefits, to a maximum of $10,000.
  • Have a prepared set of questions? How many on Facebook? How many on Twitter
  • Online Marketing Canada

    1. 1. The World Of Canadian Online Marketing Is Your Business Prepared? Robert Dawson September 20, 2011
    2. 2. OUTLINE <ul><li>OPPORTUNITIES </li></ul><ul><li>TIPS </li></ul><ul><li>QUESTIONS </li></ul><ul><li>CONCLUSION </li></ul>
    3. 4. OPPORTUNITIES <ul><li>Canadian Population = 34,000,000 </li></ul><ul><li>Online = 25,086,000 </li></ul><ul><li>Canadians spend 44 hours average online per month - Almost double the global average </li></ul>
    4. 5. GOOGLE
    5. 6. FACEBOOK
    6. 8. LINKEDIN
    7. 9. Networking – Online
    8. 11. YOUTUBE
    9. 12. MIDDLE EAST UPRISINGS <ul><li>&quot;“We use Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world.&quot; </li></ul>
    10. 13. FOOD FOR THOUGHT <ul><li>Social media has been widely credited with assisting in the toppling of regimes in the middle east. </li></ul><ul><li>Do you think social media could topple large corporations??? </li></ul>
    11. 14. CORPORATE REVOLUTION <ul><li>‘ If this kind of thing can take down the government in Egypt, it can take down your company,’ says Doug Chia, assistant general counsel and corporate secretary of Johnson & Johnson. </li></ul>
    12. 15. DATA = ACCOUNTABILITY
    13. 16. TIPS <ul><li>Google Yourself – Free </li></ul><ul><li>Buy www.yourname.com - $10/year </li></ul><ul><li>Install Analytics Software – Google Analytics free </li></ul><ul><li>Join Linked-In Search Business Prince Edward Island Group 369 members - Free </li></ul><ul><li>Contact myself for $100 Google Adwords free trial </li></ul><ul><li>E-commerce Internship program – 75% off </li></ul>
    14. 17. Questions and Or Comments? Twitter: @dawsonrb LinkedIn: linkedin.com/in/rbdawson [email_address]
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