Timesaving Tips for Social Media Management
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Timesaving Tips for Social Media Management

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This is a presentation Dan Elder of http://www.topsarge.com gave to the Social Media Breakfast-Killeen on how business owners can save time

This is a presentation Dan Elder of http://www.topsarge.com gave to the Social Media Breakfast-Killeen on how business owners can save time

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  • 1. Know your audience and have a purpose. Be intentional about the time you're spending on social media. To do that, you need a plan, a marketing plan. What do you want to accomplish? Who are you trying to connect with? What is important to them? Recognizing new media as an important part of your marketing plan, and designing action steps, can help you control and use your time efficiently. Understanding that before hand will keep you on task and prevent you from developing ADHD in Twitterland. 2. Schedule your time on social media like an appointment. Set aside time several times a day to check Facebook, log on to Twitter, or read your blogs. If you set aside 45 minutes a day, in three 15 minute increments, and actually put them on your daily planner, you'll begin to control the time spent. If your marketing plan calls for you to comment on one industry Tweet a day, and one blog, make sure you've scheduled a reasonable, appropriate amount of time to do that. 3. Use social media tools. Tools like Hubspot allow you to manage your social media accounts all within one application, saving you the time of going in and out of multiple accounts. In addition to saving you time, you can also analyze your social media reach and how many leads you are generating from social media. Some other tools you can use are Google Alerts, Tweetdeck or for analysis TwitAlyzer. 4. Shut off notifications to eliminate distractions. Don't keep your accounts open so that you hear every ping! Intentionally log on when it's time to check an account, remind yourself of what you're trying to accomplish, spend your time there and then log off. You are in charge!5. Be selective. No one is demanding that you overwhelm yourself with interesting -but essentially useless - content. Sometimes less is better. Stick with those sources that you have come to see real insight through. Bonus Social Media Tip 6. Create a content schedule that includes social media. If you're supposed to be posting a blog every week, set aside the time to develop an editorial calendar, and then schedule your blogging time every week. If it's an important part of your marketing plan, be intentional, and then follow through.


  • 1. Time Saving Tips for Social Media Management
    Dan Elder, CKMP
    New Media Advisor
  • 2. Life is Short…
    …so is our Attention Span
    Pithy Quote
  • 3. Five Time Saving Tips to Make the Best Use of Social Media
    Know your audience and have a purpose.
    Schedule your time on social media like an appointment.
    Use social media tools.
    Link your Network Accounts.
    Limit distractions; Shut off notifications & don’t play games.
    Time Saving Tips
  • 4. Humor
  • 5. Considerations for using aggregator platforms
    Publish social content, manage interactions, and measure outcomes!
  • 6. Organize & Publish your Social Content
    Multiple users, multiple social media accounts, one platform
    Social Media Management
  • 7. Manage Interactions and Drive Traffic
    Respond to comments, replies, likes, etc. across your social properties.
    Social Media Management
  • 8. Measure Conversions and Prove Outcomes
    Discover the impact of your social media marketing efforts.
    Social Media Management
  • 9. Optimize your Social Marketing Strategy
    Increase efficiency. Prove ROI.And boom goes the dynamite
    Social Media Management
  • 10. Social Media Tools
    Hootsuite & Tweetdeck
  • 11. Post to one or more social networks - Twitter, Facebook, LinkedIn, MySpace, Foursquare
    Tweet, Re-Tweet, Reply, Direct Message
    Follow, Un-follow, Add to List/Group
    Shorten URLs
    Schedule updates
    Monitor Twitter lists / Facebook Groups
    View searches on Twitter/Facebook
    Access aggregator via mobile clients
    Synchronize across computers / devices
    Post photos
    Filter columns
    Features to look for
    What you want to have
  • 12. Popular Tools
  • 13. Popular Tools
  • 14. Video
  • 15. Dashboards
    Measure, measure, measure
  • 16. Helpful Tools
  • 17. Helpful Tools
  • 18. Laugh
  • 19. Analyze the Data
    People only do what the Boss checks…
  • 20. Google Analytics
    Helpful Tools
  • 21. Posterous Analytics
    Helpful Tools
  • 22. Stand Alone Timesavers
    Bonus Tools
  • 23. Later Bro
    Helpful Tools
  • 24. RSS Aggregators
    Google Feedburner
    Really Simply Syndications
  • 25. Want Help?
    We Got Answers
    Dan Elder, Social Media Advocate (dan.elder@topsarge.com)
    http://www.topsargebusinesssolutions.com (254) 853-4410