Social Media Tools for Business


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This is a presentation from Dan Elder of CenTex Social Media, on some of the Social Media platforms for businesses.

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Social Media Tools for Business

  1. 1.<br />Finally, The Tools<br />Enablers<br />Dan Elder, CKMP<br /><br />
  2. 2. Social Media Landscape<br />Pictures<br />Blog Platforms<br />Streams<br />Social Networks<br />Business Networking<br />Reviews and Ratings<br />Location<br />Video<br />Communications<br />Listening & Targeting<br />
  3. 3. Facebook<br />Do you have a Facebook Presence?<br />
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  5. 5. Facebook Fan page<br />The 1,000lb Gorilla<br />Dan Elder, CKMP<br /><br />
  6. 6. Over 57% of members now log in daily. <br />More than 50% of members have “Liked” a Brand.<br />More than 30 billion pieces of content including links, photos, news stories, are shared each month.<br />Facebook users have an average of 130 friends.<br />By the Numbers<br />Various stats<br />Facebook<br />
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  8. 8. Facebook Fan page<br />Even if you establish a Facebook page around a Company identity or a Product.<br />Facebook TOS<br />
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  14. 14. Let your Profile tell your Story<br />Fill in all the blanks<br />
  15. 15. Instead of landing on your Wall<br />Visitors see your advertisiment or Call to Action on your own personalized canvas.<br />
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  17. 17. Use Calls to Action <br /><ul><li>Reward those who like your page with hidden content.</li></li></ul><li>Like-Gate<br />Force a Facebook user who has not already liked your Page to like your Page before they can see content on a particular custom tab <br />Like-Gate<br />
  18. 18. March 11thChanges<br />FBML - FBML enables you to build Facebook applications that deeply integrate into a user's Facebook experience.<br />IFRAME - If you are building a new application on, please implement your application using HTML, JavaScript and CSS.<br />
  19. 19. Better Design –better customize user experience<br />Better Tracking – you have control of your code<br />Better Selling -calls to action and rotate products quicker<br />Iframes<br />The future to Faacebook customization<br />IFRAME<br />
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  21. 21. Use the entire Image<br />Facebook allows you a full 600 x 200 pixels for a photograph, use them all for your profile picture. Don’t forget to align it!<br />Not This<br />This<br />
  22. 22. Twitter <br />Microblogging & Streams<br />
  23. 23. Twitter Home<br />
  24. 24. “Twitter is instant messaging made available to the public” <br />5 Unique Ways to Use Twitter for Business<br />Pitch Your Followers<br />Reward Loyalty<br />Market Research<br />Target Niche Audiences<br />Add Your Own Metadata<br />*Getting Traffic and Leads<br /><br />
  25. 25. Glossary<br />Mention<br />Once you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!" <br />Retweet<br />When you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.<br />Message<br />If you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"<br />Hastag<br />Users often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fall: #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search. <br />
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  27. 27. Location Based Services<br />Why it matters<br />Dan Elder, CKMP<br />New Media Advisor<br /><br /><br />
  28. 28. They’re Everywhere<br />
  29. 29. Smartphone and either GPS or cell phone towers<br />
  30. 30. Geosocial Networking is a type of social networking in which geographic services and capabilities such as geocoding (location) and geotagging (metadata) are used to enable additional social dynamics.<br />
  31. 31. Location Based Services<br />Maps & Navigation<br />Tracking Services<br />Maps & Navigation<br />Application<br /><ul><li>Maps
  32. 32. Routing
  33. 33. Assisted Navigation
  34. 34. Friends and Family Finder
  35. 35. Traffic
  36. 36. Vehicle Tracking
  37. 37. Yellow Pages
  38. 38. City Guides
  39. 39. User Generated Contact
  40. 40. Social Networking
  41. 41. Context Advertising</li></li></ul><li>
  42. 42. 4 million users (up from 170k late 2009)<br />20,000 new users a day<br />Bloomberg, Nov 11, 2010<br />
  43. 43. Location Based Services lets users “check in” using mobile phones when they visit a place or business.<br />Users can see who else has checked in at locations, review businesses and get suggestions for things to do nearby. <br />The service also makes it easier for businesses to tailor offers to users based on their location.<br />
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  45. 45., Nov 11, 2010<br />
  46. 46. Location Based Services<br />The User Experience<br />
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  49. 49. Share with no one<br />Share with Foursquare Friends (Only)<br />Share with Twitter/Facebook friends<br />
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  52. 52. Foursquare mayorships are awarded to your customers with the most days checked into your venue over the last 60 days, and only users who have uploaded profile photos are eligible.<br />
  53. 53. Credit:<br />
  54. 54. Business Tips:<br /><ul><li>Get listed, at the very least.
  55. 55. Use and promote the specials.
  56. 56. Check your analytics and data.
  57. 57. Encourage people to post reviews.
  58. 58. Use the charity angle.
  59. 59. Find out how you can improve.
  60. 60. Give insider tips to Foursquare users.</li></ul>Ryan Powszok, Lakeshore Branding<br />
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  62. 62. Mayor Specials: unlocked only by the Mayor of your venue. Who's the Mayor? It's your single most loyal customer! (the user who has checked in the most in the last 60 days)("Foursquare has deemed you the Mayor? Enjoy a free order of french fries!") <br />Check-in Specials: unlocked when a user checks in to your venue a certain number of times.("Foursquare says you've been here 10 times? That's a free drink for you!") <br />Frequency-based Specials: are unlocked every X check-ins.("Foursquare users get 20% off any entree every 5th check-in!") <br />Wildcard Specials: always unlocked, but your staff has to verify some extra conditions before awarding the Special.("Show us your foursquare Swarm badge and get a free drink!") <br />
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  65. 65. There is no charge for analytics on foursquare<br />
  66. 66. Other Social Sites<br />Fast Train<br />
  67. 67. Business Networking<br />
  68. 68. Reviews and Ratings<br />
  69. 69. Video<br />
  70. 70. Blogs<br />
  71. 71. Pictures<br />
  72. 72. Intergrate services<br />Other Social sites<br />
  73. 73. Network other platforms, use FB Social tools on your sites<br />
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  75. 75. Questions<br />Visit for details on how we can help you with your social media strategy and a copy of this presentation. <br /><br />Supercharge your Facebook Fan page<br />Thank You<br />@dandotelder<br /><br /><br /><br />For better CRM<br />Dan Elder, CKMP<br /><br />