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What are location-based services by Dan Elder of CenTex Social Media by Topsarge http://www.topsarge.com and learn about checking in via Foursquare.

What are location-based services by Dan Elder of CenTex Social Media by Topsarge http://www.topsarge.com and learn about checking in via Foursquare.

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    Foursquare Foursquare Presentation Transcript

    • Location-Based Services
      Why it matters
      Dan Elder, MKMP
      New Media Advisor
      dan.elder@topsarge.com
      http://topsargebusinesssolutions.com
    • They’re Everywhere
    • What’s New?
      Smartphone and either GPS or cell phone towers
    • Geosocial Networking
      Geosocial Networking is a type of social networking in which geographic services and capabilities such as geocoding (location) and geotagging (metadata) are used to enable additional social dynamics.
    • Location-based Services
      Location Based Services
      Maps & Navigation
      Tracking Services
      Maps & Navigation
      Application
      • Maps
      • Routing
      • Assisted Navigation
      • Friends and Family Finder
      • Traffic
      • Vehicle Tracking
      • Yellow Pages
      • City Guides
      • User Generated Contact
      • Social Networking
      • Context Advertising
    • Geosocial Applications
    • The Magic of Foursquare
      4 million users (up from 170k late 2009)
      20,000 new users a day
      Bloomberg, Nov 11, 2010
    • Humor (Laugh)
    • 4sq In a Nutshell
      Foursquare lets users “check in” using mobile phones when they visit a place or business. Users can see who else has checked in at locations, review businesses and get suggestions for things to do nearby. The service also makes it easier for businesses to tailor offers to users based on their location.
    • The User’s View
      The User Experience
    • Its Starts with an App
    • Check In
    • Share Levels
      Share with no one
      Share with Foursquare Friends (Only)
      Share with Twitter/Facebook friends
    • Get Points, win Badges
    • Some Badges
    • The Mayor
      Foursquare mayorships are awarded to your customers with the most days checked into your venue over the last 60 days, and only users who have uploaded profile photos are eligible.
    • Humor (Giggle)
    • Add a Venue
      Credit: http://www.askdavetaylor.com/how_to_add_venue_business_foursquare.html
    • Business Sense
    • 7 Essential Tips
      Business Tips:
      • Get listed, at the very least.
      • Use and promote the specials.
      • Check your analytics and data.
      • Encourage people to post reviews.
      • Use the charity angle.
      • Find out how you can improve.
      • Give insider tips to Foursquare users.
    • The Power of the Special
    • Types of Specials
      Mayor Specials: unlocked only by the Mayor of your venue. Who's the Mayor? It's your single most loyal customer! (the user who has checked in the most in the last 60 days)("Foursquare has deemed you the Mayor? Enjoy a free order of french fries!")
      Check-in Specials: unlocked when a user checks in to your venue a certain number of times.("Foursquare says you've been here 10 times? That's a free drink for you!")
      Frequency-based Specials: are unlocked every X check-ins.("Foursquare users get 20% off any entree every 5th check-in!")
      Wildcard Specials: always unlocked, but your staff has to verify some extra conditions before awarding the Special.("Show us your foursquare Swarm badge and get a free drink!")
    • Humor (Haha)
    • New-age Marketing?
    • Bringing in the Business
    • Not just Locals
    • Write these Down
      What to do Next
    • Claim YOUR venue
    • Use 4sq Tools
    • Foursquare Analytics
      There is no charge for analytics on foursquare
    • The new Power App?
    • Facebook Places Emerges
      Allfacebook.com, Nov 11, 2010
    • Still Humor
    • Questions?
      We Got Answers
      Dan Elder, Social Media Advoate (dan.elder@topsarge.com)
      http://www.topsargebusinesssolutions.com (254) 853-4410