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What are location-based services by Dan Elder of CenTex Social Media by Topsarge http://www.topsarge.com and learn about checking in via Foursquare.

What are location-based services by Dan Elder of CenTex Social Media by Topsarge http://www.topsarge.com and learn about checking in via Foursquare.

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  • 1. Location-Based Services
    Why it matters
    Dan Elder, MKMP
    New Media Advisor
    dan.elder@topsarge.com
    http://topsargebusinesssolutions.com
  • 2. They’re Everywhere
  • 3. What’s New?
    Smartphone and either GPS or cell phone towers
  • 4. Geosocial Networking
    Geosocial Networking is a type of social networking in which geographic services and capabilities such as geocoding (location) and geotagging (metadata) are used to enable additional social dynamics.
  • 5. Location-based Services
    Location Based Services
    Maps & Navigation
    Tracking Services
    Maps & Navigation
    Application
  • Geosocial Applications
  • 16. The Magic of Foursquare
    4 million users (up from 170k late 2009)
    20,000 new users a day
    Bloomberg, Nov 11, 2010
  • 17. Humor (Laugh)
  • 18. 4sq In a Nutshell
    Foursquare lets users “check in” using mobile phones when they visit a place or business. Users can see who else has checked in at locations, review businesses and get suggestions for things to do nearby. The service also makes it easier for businesses to tailor offers to users based on their location.
  • 19. The User’s View
    The User Experience
  • 20. Its Starts with an App
  • 21. Check In
  • 22. Share Levels
    Share with no one
    Share with Foursquare Friends (Only)
    Share with Twitter/Facebook friends
  • 23. Get Points, win Badges
  • 24. Some Badges
  • 25. The Mayor
    Foursquare mayorships are awarded to your customers with the most days checked into your venue over the last 60 days, and only users who have uploaded profile photos are eligible.
  • 26. Humor (Giggle)
  • 27. Add a Venue
    Credit: http://www.askdavetaylor.com/how_to_add_venue_business_foursquare.html
  • 28. Business Sense
  • 29. 7 Essential Tips
    Business Tips:
    • Get listed, at the very least.
    • 30. Use and promote the specials.
    • 31. Check your analytics and data.
    • 32. Encourage people to post reviews.
    • 33. Use the charity angle.
    • 34. Find out how you can improve.
    • 35. Give insider tips to Foursquare users.
  • The Power of the Special
  • 36. Types of Specials
    Mayor Specials: unlocked only by the Mayor of your venue. Who's the Mayor? It's your single most loyal customer! (the user who has checked in the most in the last 60 days)("Foursquare has deemed you the Mayor? Enjoy a free order of french fries!")
    Check-in Specials: unlocked when a user checks in to your venue a certain number of times.("Foursquare says you've been here 10 times? That's a free drink for you!")
    Frequency-based Specials: are unlocked every X check-ins.("Foursquare users get 20% off any entree every 5th check-in!")
    Wildcard Specials: always unlocked, but your staff has to verify some extra conditions before awarding the Special.("Show us your foursquare Swarm badge and get a free drink!")
  • 37. Humor (Haha)
  • 38. New-age Marketing?
  • 39. Bringing in the Business
  • 40. Not just Locals
  • 41. Write these Down
    What to do Next
  • 42. Claim YOUR venue
  • 43. Use 4sq Tools
  • 44. Foursquare Analytics
    There is no charge for analytics on foursquare
  • 45. The new Power App?
  • 46. Facebook Places Emerges
    Allfacebook.com, Nov 11, 2010
  • 47. Still Humor
  • 48. Questions?
    We Got Answers
    Dan Elder, Social Media Advoate (dan.elder@topsarge.com)
    http://www.topsargebusinesssolutions.com (254) 853-4410