Yahoo Answers, Facebook,
YouTube, Flickr
Lee Odden
TopRank.org
Online Marketing Blog
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

TopRank Overview
Online Marketing Expertise:
• SEO, PR, Social Media
Services:
• Consulting, Training
www.TopRankResults.com
www.OnlineMarketingBlog.com
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Yahoo! Answers, Facebook, YouTube
Flickr
• Yahoo! Answers
• Facebook
• YouTube
• Flickr
• Using Social Media to Drive Web Site Traffic
• Q/A
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Power of Profiles
• Community participation corresponds to level of
success with social communities.
• Profile activity/history represents the member’s
contribution to the community
• Other community members reward active
profiles through votes and support
• The community rewards active profiles with
more privileges, authority and visibility
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Yahoo! Answers
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Yahoo! Answers
• Yahoo Answers Facts:
What is it
• How it works • Q/A format site – harvests collective
wisdom of millions
• Marketing • #2 reference site behind Wikipedia
• 21 million unique users in the U.S.
• Put it in action • 90 million worldwide
• 56% year over year growth
• Y! Answers content ranks well in both
Yahoo and Google
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Yahoo! Answers
• What is it
• How it works
• Marketing
• Put it in action
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Yahoo! Answers
• Traffic driver, not SEO
• What is it • Good opportunity for information rich
• How it works organizations
• Use subject matter experts
• Marketing • Coordinate multiple departments being
involved
• Put it in action • Can augment other methods of driving
web site traffic
• Great idea generator for blog posts
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Yahoo! Answers
• Identify categories of opportunity
• What is it • Make sure your site contains resources
• How it works that you can point to
• Answer questions about to expire –
• Marketing increase chance of points
• Use RSS to track categories
• Put it in action • Sign your name
• Build a network of friends
• Web analytics to track referrers
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Yahoo Answers
Resources on the web:
• Forum: http://suggestions.yahoo.com/?prop=answers
• Blog: http://blog.360.yahoo.com/y_answrs_team
• Wikipedia: http://en.wikipedia.org/wiki/Yahoo!_Answers
• Y! Answers real time spy: http://onhelp.org/
• Marketing Your Site on Y! Answers:
http://www.searchenginejournal.com/marketing-your-site-
on-yahoo-answers/4509/
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Facebook
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Facebook
• What is it Social Networking Platform
• How it works
• Marketing
• Put it in action
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Facebook
• What is it Facebook User Metrics:
• How it works • 45 million active users
• >200,000 new users / day
• Marketing • 15 average friends per user
• 80 percent of users over 18
• Put it in action • 75 percent of users out of college
Source: Facebook user survey 2007
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Facebook
Facebook Usage:
• What is it
22 min/day - 179 hrs/month
• How it works 1500 pages / month
19.5 % US users in the Midwest
• Marketing 50 Newsfeed stories delivered per day /
• Put it in action user
100 new apps added per day
>4000 apps overall
10 million users using Evite
30 million use FB Events app
Source: Facebook user survey 2007
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Facebook
• Users sign up or get invited
• What is it • Profiles share as much or little
information as desired
• How it works • Feeds will update all of your friends with
any changes
• Marketing • Third party apps a mix of distracting
• Put it in action interactions (kick me, zombies, throwing
sheep) and productive tools (events,
media sharing, chat)
• Closed environment fosters micro
information sharing
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Facebook
• What is it
• How it works
• Marketing
• Put it in action
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Facebook
• Serves as an additional point of contact
• What is it for offline/online networking
• Groups and Events are useful for
• How it works promotions
• Messaging fosters communication –
• Marketing good/bad
• Put it in action • Posting links, videos or other media
good for blog promotions
• Advertising opportunities
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Facebook
Networking
• What is it
3.Sign up
• How it works 4.Build a list of friends
• 5.Add interactive apps
Marketing 6.Join groups
• Put it in action 7.Participate
8.Create a group
9.Create apps
10.Cross promote to other platforms – Twitter,
StumbleUpon
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Facebook
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Facebook
Resources on the web:
• Blog: http://blog.facebook.com/
• Wikipedia: http://en.wikipedia.org/wiki/Facebook
• Facebook Marketing: http://tinyurl.com/yrtuwf
• Professional Use of Facebook: http://tinyurl.com/24z34r
• Facebook Targeting LinkedIn: http://tinyurl.com/2qwkxy
• Creating a Viral Facebook App: http://tinyurl.com/yr2xor
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

YouTube
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

YouTube
Video Sharing / Hosting
• What is it
• Owned by Google ($1.6 bn)
• How it works • Larger than next 64 video-sharing sites
combined
• Marketing • 60.2% of online video market
• Put it in action • 10% of all traffic on the internet
• More popular than all the sites of the TV
networks combined
• User base is 18-55
• 55 million unique users/month
• Thousands of content partners
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

YouTube
• Videos are organized by: popular,
• What is it category, channels and groups
• Channels can be created with other
• How it works people’s videos
• Social networking features: profiles,
• Marketing friends, messaging, RSS
• Put it in action • Videos can be embedded in any web
page
• Video uploads limited 100mb
• Videos can be captured real time
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

YouTube
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

YouTube
• Networking and video optimization
• What is it affect distribution
• Low cost videos can do well if creative
• How it works • Overly produced videos can flop easily
• A YouTube channel is ideal for video
• Marketing management and promotion
• Put it in action • Promotion is key
• Videos do not link to web sites, so urls
must be embedded in the video content
to generate traffic
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

YouTube
YouTube Tips
• What is it
• Fun topics get more viewers
• How it works • Clearly show what’s being promoted
• No smoke and mirrors
• Marketing • Encourage participation/mashups
• Put it in action • Fully leverage tags
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

YouTube
Resources on the web:
• Fact Sheet: http://www.youtube.com/t/fact_sheet
• Marketing with YouTube: http://tinyurl.com/2dmduc
• How to Market on YouTube: http://tinyurl.com/ywqp9k
• Wikipedia Viral Videos:
http://en.wikipedia.org/wiki/Viral_video
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Flickr
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Flickr
• Image hosting and sharing
• What is it • Social networking site
• Passionate community
• How it works • Owned by Yahoo
• 6.3 million unique monthly visitors as of
• Marketing Aug 2006
• Put it in action
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Flickr
• Users upload photos directly, via
• What is it desktop tool or mobile
• Friends can see each others photos,
• How it works subscribe via RSS
• Groups form around topical interests
• Marketing • Messaging can notify friends
• Put it in action • Images can be embedded off site
• Links can be included in photo
descriptions – good for SEO
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Flickr
• What is it
• How it works
• Marketing
• Put it in action
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Flickr
• Create a promotional channel for brands
• What is it by posting product photos
• Photos for blogging and other
• How it works communications purposes can be hosted
and used for networking, building links for
• Marketing SEO when relevant
• Put it in action • Flickr community involvement and
social networking can build brands and
possibly help with promotions
• Flickr pages rank in Google and Yahoo
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Flickr
• Establish a profile and friends network
• What is it (upload LinkedIn)
• Post promotable images to Flickr
• How it works • Join groups and comment on others’
photos
• Marketing • Embed links in descriptions on Flickr
• Put it in action back to product/service pages
• Leverage images and dynamic image
badges on blog or news pages
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Flickr
Resources on the web:
• About Flickr: http://www.flickr.com/about/
• Comprehensive Guide to Flickr:
http://tinyurl.com/yqbnvu
• How to Market on Flickr: http://tinyurl.com/3czezl
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Marketing with Web 2.0
Using Social Media to Drive Web Site Traffic
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Social Media Promotion Matrix
Digital Assets Channels of Promotion
Text Standard Search Engines
Images Flickr
Audio Odeo
Video YouTube
RSS Technorati
Mobile Mobile Search Engines
Local Superpages
News Newswire, News Search
Widgets Blogs
Products Social Shopping
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Promotable Content
•Text - Articles
•Images
•Video
•Blog/RSS
•Social Bookmarks
•Software
•Sales Promotions
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Promotable Content
•Text - Articles
•Images
•Video
•Blog/RSS
•Social Bookmarks
•Software
•Sales Promotions
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Promotable Content
•Text - Articles
•Images
•Video
•Blog/RSS
•Social Bookmarks
•Software
•Sales Promotions
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Promotable Content
•Text - Articles
•Images
•Video
•Blog/RSS
•Social Bookmarks
•Software
•Sales Promotions
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Promotable Content
•Text - Articles
•Images
•Video
•Blog/RSS
•Social Bookmarks
•Software
•Sales Promotions
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Promotable Content
•Text - Articles
•Images
•Video
•Blog/RSS
•Social Bookmarks
•Software
•Sales Promotions
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Promotable Content
•Text - Articles
•Images
•Video
•Blog/RSS
•Social Bookmarks
•Software
•Sales Promotions
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Asset to Channel Promotion
Match Media to Channel
•Text - Articles
ote
•Images m
o
Pr
•Video &
ze
i
•Blog/RSS
tim
p
•Social Bookmarks O
•Software
•Sales Promotions
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Asset to Channel Promotion
Channels Respond
•Text - Articles
s
ink
•Images
-L
•Video
ffic
ra
•Blog/RSS
T
•Social Bookmarks
•Software
•Sales Promotions
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Thank You!
For inquiries about
social media and search marketing
services, contact Lee Odden:
seo@toprankresults.com
1-877-872-6628
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.