Blogging for Business Lee Odden - @leeodden TopRank Marketing .com © 2009 TopRank Online Marketing. All Rights Reserved.

Blogging for

Business

Lee Odden - @leeodden

TopRank Marketing .com

WHO Is TopRank Marketing .com? Digital Marketing & PR Agency Founded 2001 in Minneapolis Consulting, Implementation, Training SEO 1997 & Blogging 2003

Digital Marketing & PR Agency

Founded 2001 in Minneapolis

Consulting, Implementation, Training

SEO 1997 & Blogging 2003

STATS 133 million blogs tracked Technorati 100,000 posts/hour 2,800 links/minute 100m blogs <20 inbound links 2600 blogs > 1000 inbound links

133 million blogs tracked Technorati

100,000 posts/hour

2,800 links/minute

100m blogs <20 inbound links

2600 blogs > 1000 inbound links

BIZ BLOGS Kodak Graco Dell Google

Kodak

Graco

Dell

Google

THREE Reasons Business Blogs Fail: Lack of planning & oversight No passion for the topic Because SEO is dead

Lack of planning & oversight

No passion for the topic

Because SEO is dead

THREE Reasons Business Blogs Fail: Lack of planning & oversight No passion for the topic Because SEO is dead

Lack of planning & oversight

No passion for the topic

Because SEO is dead

THREE Reasons Business Blogs Fail: Lack of planning & oversight No passion for the topic Paralysis by committee

Lack of planning & oversight

No passion for the topic

Paralysis by committee

FOUR Tips For Successful Business Blogs: Practical purpose for a blog Plan editorial & source content Socialize Measure and promote success

Practical purpose for a blog

Plan editorial & source content

Socialize

Measure and promote success

Build Thought Leadership Product Updates Customer Relations Company Newsroom Pure Marketing & Sales Crowdsourcing Newsletter Industry News Practical Biz Blog Use

Build Thought Leadership

Product Updates

Customer Relations

Company Newsroom

Pure Marketing & Sales

Crowdsourcing

Newsletter

Industry News

FOUR Tips For Successful Business Blogs: Practical purpose for a blog Plan editorial & source content Socialize Measure and promote success

Practical purpose for a blog

Plan editorial & source content

Socialize

Measure and promote success

Blog Content Tips Create keyword glossary Identify editorial guide Assign a blog “champion” Recruit contributors Feedback to contributors Editorial Keywords Blog Guest Expert Expert Guest Blog Champ

Create keyword glossary

Identify editorial guide

Assign a blog “champion”

Recruit contributors

Feedback to contributors

Blog Content Sourcing Commentary on news: Google Alerts Monitor social media buzz: Twitturly.com, Retweetlist.com Aggregate in depth tips Conference Liveblogging Polls Interviews Video, Images, Audio

Commentary on news: Google Alerts

Monitor social media buzz: Twitturly.com, Retweetlist.com

Aggregate in depth tips

Conference Liveblogging

Polls

Interviews

Video, Images, Audio

FOUR Tips For Successful Business Blogs: Practical purpose for a blog Plan editorial & source content Socialize Measure and promote success

Practical purpose for a blog

Plan editorial & source content

Socialize

Measure and promote success

Blog Comments Trackbacks Outbound Links Poll - Survey Blog Comments Facebook           Twitter         

FOUR Tips For Successful Business Blogs: Practical purpose for a blog Plan editorial & source content Socialize Measure and promote success

Practical purpose for a blog

Plan editorial & source content

Socialize

Measure and promote success

Set Objectives Take Benchmarks Monitor: Real Time & Trends Measure Goals: Traffic, Funnel, Conversions Report upstream in company Report to those that made it happen Blog Metrics

Set Objectives

Take Benchmarks

Monitor: Real Time & Trends

Measure Goals: Traffic, Funnel, Conversions

Report upstream in company

Report to those that made it happen

TAKEAWAYS Purpose should drive blog creation Get creative with content sourcing Socialize , be fruitful & multiply Don’t forget the SEO Measure and promote

Purpose should drive blog creation

Get creative with content sourcing

Socialize , be fruitful & multiply

Don’t forget the SEO

Measure and promote

Follow: @leeodden TopRank Marketing .com [email_address] 877-872-6628 TopRank Blog .com Thank You © 2009 TopRank Online Marketing. All Rights Reserved.

Follow: @leeodden

TopRank Marketing .com

[email_address]

877-872-6628

TopRank Blog .com