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Webinar: Optimized Content Marketing Strategy

by on Mar 20, 2012

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Webinar with Lee Odden Author of Optimize and David Alston of Radian6 on how to optimize your Content Marketing Strategy. Optimize for customers, experiences and outcomes transcends SEO, Social Media ...

Webinar with Lee Odden Author of Optimize and David Alston of Radian6 on how to optimize your Content Marketing Strategy. Optimize for customers, experiences and outcomes transcends SEO, Social Media and other tactics. This is a strategic approach to building a customer centric content marketing program that leverages both search and social media as discovery and engagement channels.

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  • BillMeinhardt Bill Meinhardt, Worldwide Marketing Category Manager for Cloud on System z at IBM Lee, I attended the AMA Seminar last night in St. Louis Park. Very nice overview. We are executing a digital marketing strategy very similar to what you outlined in IBM, specifically in my area which is the Systems and Technology Group System z servers (sometimes called The Mainframe). We are using the Sirius Decisions Buyer's Journey model. Thanks again...I will send you an invite on LinkedIn to network further. 2 years ago
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