@TopRank on Blog Marketing & SEO. A Recipe for Success
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@TopRank on Blog Marketing & SEO. A Recipe for Success

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Blog Marketing & SEO Tips presentation by Lee Odden, CEO of TopRank Online Marketing during TECHmunch Austin. This presentation covers SEO and social media optimization tips ranging from search & ...

Blog Marketing & SEO Tips presentation by Lee Odden, CEO of TopRank Online Marketing during TECHmunch Austin. This presentation covers SEO and social media optimization tips ranging from search & social keyword research to blog post optimization to link building. Also includes a mix of SEO and social media marketing tools.

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http://www.toprankblog.com 1256
http://sarafinaskitchen.com 67
http://www.olafmolenaar.com 58
http://www.writtenbysumer.com 20
http://edicolaeuropea.blogspot.com 17
http://www.twylah.com 12
http://paper.li 10
http://clickforseo.com 8
http://internetwebsitedesign.biz 8
http://translate.googleusercontent.com 8
http://socialmedianederland.com 7
http://webanalyticz.blogspot.com 7
http://alphaomegalib.blogspot.com 5
http://www.mongodb.org 5
http://www.proefcollege.com 4
http://www.blogger.com 3
http://www.workshopsocialmedia.net 3
http://www.matiaspaget.com.ar 3
http://www.marketinginnovatie.org 2
http://writtenbysumer.com 2
http://posterous.com 2
http://www.socialmedianederland.info 2
http://webanalyticz.blogspot.co.uk 2
http://www.netvibes.com 1
http://moheeva.com 1
http://socialmediamarketinghq.net 1
http://tweetree.com 1
http://webcache.googleusercontent.com 1
http://webanalyticz.blogspot.ca 1
http://libguides.nus.edu.sg 1
http://feedproxy.google.com 1
http://www.ronaldvandenhoff.nl 1
http://ms04.consolidated.net 1
http://www.comtel.in 1
http://wise.vub.ac.be 1
http://www.fyibangalore.blogspot.com 1
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http://akram.co.in 1
http://kse7kal10.blogspot.com 1
http://startnetmarketingnow.com 1
http://www.onlydoo.com 1
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  • Full Name Full Name Comment goes here.
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  • Hi,

    I am Chandni Kumari Business Development Executive.

    I was on you website and observed that you are an online service provider. I was just wondering if you would be interested in outsourcing your campaigns to us. We would be happy to execute the same for you on a white label basis.

    Why choose us?

    The answer is simple! We provide affordable and very UNIQUE link building service. You can hire a link builder working full time, 22 days a month for you and that too at USD 450.00 a month. It's not the same as what most SEO companies do:

    Benefits of Hiring a Link Builder

    It’s affordable with price as low as USD 495.00 a month.
    Link Builder would work 22 days a month
    No Set-up Cost
    No Infrastructure Cost
    Link Building helps your site indexing in Search Engines (Like Google, Yahoo & MSN, bing).
    Get theme based one way links along with directory submissions and social book marking
    No Need to Pay for Every Link
    Its make related traffic for your site to get relevant audience.

    Top 20 Benefits of Our Service:

    1. Working for more than 5 SEO companies in UK and USA
    2. Links with relevant 'Keywords' in the Anchor Text
    3. Links from industry-relevant pages.
    4. Links from industry specific article pages
    5. Link to your site should not be through a 'redirect' script
    6. No JavaScript links
    7. No links from 'framed' pages
    8. No 'flash' embedded links
    9. No paid or time-bound links
    10. No links from Link Farms
    11. No links from FFA (Free-For-All) link networks
    12. No links from pornographic, casino, Viagra and other sites containing offensive content
    13. Full data sheet of links created at the end of each month
    14. Hired Link Builder would work Full Time, 22 Days a month.

    Do let me know your views and I would be happy to provide further details.

    Kind Regards,

    Chandni Kumari

    Email ID Seocompany4531@yahoo.in

    Online Marketing
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  • the slide share is a very good site in this site you can make slider ================ SEO Manchester
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  • Nice presentation. Truly SEO is important to online or internet business and the 'recipe' you've presented will be of great help. Its straight to the point and easy to understand. Among the tools you have provided which do you think is the best to use?
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  • What we see is what we perceive. And we perceive the way that it is liked by our minds
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  • Content: Assets, Editorial, Mapping, Operationalize
  • Socialize: Personas, Grow Networks, Promote Content

@TopRank on Blog Marketing & SEO. A Recipe for Success @TopRank on Blog Marketing & SEO. A Recipe for Success Presentation Transcript

  • Social SEO For Blogs
    A Recipe for Success
    @LeeOdden
    TopRankMarketing.com
    TopRankBlog.com
    ©2011 TopRank® Online Marketing
  • About TopRankMarketing.com
    Consulting Speaking Publicity
    ©2011 TopRank® Online Marketing
  • outline
    SEO for Blogs
    Social for Blogs
    Case Study 1
    Case Study 2
    Cooking up Results
    • Blog Content SEO
    • Social tips for Blogs
    • Make Panda Happy
    • Tasty Tools
  • Start with a Recipe
  • Blog SEO Recipe Prep:
    Audience – Who’s coming to dinner?
    Keywords – What do they like to eat?
    Content SEO – Which ingredients?
    Links & Social – How will we invite our guests and help them spread the word?
    Tools– Which cookware, dinnerware?
  • The Art of Cooking up SEO
    Definition of SEO:
    An approach to digital publishing that makes it easier for search engines to find, organize and favorably rankcontent & media.
  • The Art of Cooking up SEO
    What SEO IS:
    Great SEO is most often transparent and improves user experience.
  • What Happens With Poor SEO?
    What we see
  • What Happens With Poor SEO?
    What search engines see:
    Help/Contact Us About Us Careers Press Partners Corporate Information Legal Store Locator WARNING: Email Scam © 2011 adidas
    Adidas.com has no ranking for“men's running shoes”
    first 10 pages on Google
  • What Happens With Poor SEO?
    What do they rank for?:
    “men's athletic shoes”
    Page 1 of Google - #8
    “men's athletic shoes”
    Has nominal search volume!
  • What Happens With Good SEO?
    What we see
  • What Happens With Good SEO?
    What we see
  • What Happens With Good SEO?
    What search engines see:
    Shop Easy
    World's Best Running Apparel
    New Arrivals
    Top Brands
    Men's Shop
    Men's New Shoes
    Men's Running Shoes
    Men's Apparel
    Women's Shop
    Women's New Shoes
    Women's Running Shoes
    Women's Apparel
    Sports Bra Boutique
    Gear
    Socks
    Insoles
    Injury Prevention
    Nutrition
    Brands
    Road Runner Sports
    ASICS
    Nike
    New Balance
    Saucony
    Brooks
    adidas
    Sale
    Top Selling Men's Footwear
    Running Shoes & Athletic Footwear
    Welcome Road Runners! You've discovered the Road Runner Sports website, home of the world's largest selection of the best running and walking gear. In business since 1983, you can trust us for the best price on top rated running shoes, running clothing, and the best running shoe brands for everything from sports bras to running socks. Looking for a bargain? Check out our Sale page, a virtual running shoe outlet of great deals on sale running shoes, running clothing, and athletic gear. For help finding your perfect running shoes, let Road Runner Sports Online Shoe Dog fetch your perfect fit!
    Questions about Road Runner shipping prices and delivery? Visit our Shipping Information page. And if you want free shipping every day on all your running shoes and gear (who doesn't?), join our VIP Club and save $21 or more on all orders.Shop from hundreds of the best walking and running brands like ASICS, adidas, Brooks, New Balance, Saucony, Cole Haan, Mizuno, Merrell, Newton Running, Nike, Puma, Pearl Izumi, Sperry, Timberland, Under Armour, Garmin, Baby Jogger, BOB, Champion, Moving Comfort, Patagonia, Petzl, Polar, Prana, Timberland, Timex, UK Gear, Wigwam, WrightSock, and ZOOT.
    Copyright © 2011 Road Runner Sports, Inc. All rights Reserved
    #1 & #2 on Google
    “men’s running shoes”
  • SEO “Recipes” Can Be Confusing…
  • SEO Simplified
    Keywords
    & Content
    Search
    Friendly
    Site
    Social
    Link Building
  • Blogging & SEO in Action
    Local store in NJ competes
    with national retailers.Blog cross links with site.
    +300 #1 rankings on
    fabric phrases
    “nfl fabric” “dress fabric”
    +75% site traffic organic
    search
  • Blog SEO Recipe Prep:
    Audience – Who’s coming to dinner?
    Keywords – What do they like to eat?
    ContentSEO – Which ingredients?
    Links & Social – How will we invite our guests and help them spread the word?
    Tools– Which cookware, dinnerware?
  • Audience Content & Keywords
    Who are you trying to reach?
    What are they searching for?
    Easy Recipes
    Healthy
    Salad
    Vegetarian
    Cake Recipes
    Cookies
    Bread
    Desert Recipes
    Recipes for Dinner
    Crock Pot
    Soup
    Chicken
  • Match Editorial Plan with Keywords
    Editorial Plan
    Keywords
    Blog
    Content
    Keywords
    Social
    Content
  • Keyword Glossary
    “Marketing” AND:
    Online
    Facebook
    LinkedIn
    Twitter
    Blog
    Social Media
    Content
    Plan Keywords > Content > Rank
  • Blog SEO Recipe Prep:
    Audience – Who’s coming to dinner?
    Keywords – What do they like to eat?
    Content SEO – Which ingredients?
    Links & Social – How will we invite our guests and help them spread the word?
    Tools– Which cookware, dinnerware?
  • Keyword Research
    Search
    Keywords
    Web
    Referrers
    Trends
    Social &
    Listening
    Competitors
  • Keyword Glossary
    Competitor Phrase SEO
    Our Target Keywords
    Scores
    Categories
  • Blog SEO Recipe Prep:
    Audience – Who’s coming to dinner?
    Keywords – What do they like to eat?
    ContentSEO – Which ingredients?
    Links & Social – How will we invite our guests and help them spread the word?
    Tools– Which cookware, dinnerware?
  • Blogs are Search Magnets
    25,000+ Unique Keywords
    46,000+ RSS Subscribers
    1 million+ inbound links
    Attracts: Media & Links, Employees, Speaking &
    +New Business
  • Basic Blog SEO Tips
    Title Tag vs. On Page Title: Headspace2
    Keyword in URL (slug)
    Keyword rich categories
    Keywords & synonyms in copy
    Anchor text links to older posts
    Minimize duplicate content
    Encourage inbound links
  • Blog SEO
    Where to use keywords:
    • Post titles
    • Categories
    • Body copy
    • Lists
    • Anchor text links
    • Tags
    • Image alt text
  • Recipe SEO
    • Title Tag
    • Breadcrumb
    • Title(s)
    • Categories &
    Sub-categories
    • Image Alt Text
    • Links
    • Exact Match & Variances
  • Recipe SEO
  • Blog SEO Recipe Prep:
    Audience – Who’s coming to dinner?
    Keywords – What do they like to eat?
    Content SEO – Which ingredients?
    Links & Social – How will we invite our guests and help them spread the word?
    Tools– Which cookware, dinnerware?
  • Categories & Links
    Recipes
    Recipes
    Recipes
    Chicken
    Recipes
    Recipes
    Chicken
    Recipes
    Chicken
    Chicken
    Recipes
    Chicken Breast
    Grilled
    Chicken
    Fried Chicken
    Chicken
    Breast
    Grilled
    Chicken
    Healthy
    Recipes
    Healthy
    Easy
    Dinner
    Easy
    Recipes
  • Social Signals Influence Search
  • Avoid the Angry Google Panda
    Dropped from Google:
    Low quality pages
    Duplicate content
    Ad to content ratio
    Bad pages will affect your good pages
    Flickr Photo credit: angrypandaband
  • Google Panda Happy – You Happy
    Make Panda Happy:
    High quality content
    Well structured, cited
    Well written
    Links to content
    Social sharing, citations & links
    Flickr Photo credit: grytlappar
  • Socialize
    Promote
    Grow Networks
    Personas
  • Traffic &
    community help
    research, develop &
    further grow
    social networks
    for content &
    SEO.
    Create &
    promote optimized
    content & assets.
    Content is
    noticed,
    shared &
    voted on.
    Grows
    awareness.
    Cycle
    of Social
    & SEO
    Increased
    links & social
    exposure grow
    search &
    referral traffic.
    Increased exposure
    attracts more subscribers,
    fans, friends, followers
    & links.
  • Blog Content SEO Logistics
    Identify & train blog contributors on SEO
    (Titles, body copy, linking out & internally)
    Create keyword & engagement guidelines
    (Best practices on-page & growing social networks)
    Make content promotion part of the publishing process
    Provide feedback: search & social
    (Web analytics, ranking, social media monitor)
  • Blogs are Social
    Poll - Survey
    Outbound Links
    Comments
    Blog
    Facebook






    Comments




    Twitter

    LinkedIn
















  • Socialize & Be Useful
    Slideshare
    News Sources
    Blog
    Off site Comments
    TR Website
    Facebook
    Twitter
    LinkedIn
    Paper.li
    Delicious
    YouTube
  • Tie Social Media Efforts Together
    Content PlanKeywords
    Blog Post
    RSS
    Niche
    Blog
    Media
    YouTube
    News
    Blog
    Twitter
    Niche
    Blog
    Facebook
    Curator
    StumbleUpon
    Scraper
    Niche
    Blog
    Digg
    Links &
    Traffic
    ©2011 TopRank® Online Marketing
  • 7,321 Links
    ©2011 TopRank® Online Marketing
  • 1,438,771 Links
    ©2011 TopRank® Online Marketing
  • Blog SEO Recipe Prep:
    Audience – Who’s coming to dinner?
    Keywords – What do they like to eat?
    Content SEO – Which ingredients?
    Links & Social – How will we invite our guests and help them spread the word?
    Tools– Which cookware, dinnerware?
  • Google Keyword Tool
  • Google Trends (news)
  • SEMRush
  • Alexa SEO
  • Scribe
    http://scribeseo.com/
  • Blekko SEO
  • Majestic SEO
    Compare Backlinks:
    allrecipes, foodnetwork, smartmomsthatthink, myrecipes
  • Social Mention
    http:// www.socialmention.com
  • PostRank
    http:// www.postrank.com
  • A Tasty Blog SEO Recipe
    ½ cup: Audience focused keywords
    1: Well optimized blog CMS (Wordpress)
    2 cups: Content & editorial schedule
    Stir: Linkable content with promotion
    Shake:Grow & engage social network
    Bake: Ongoing keyword & content refinement through web & social analytics
  • Thank You & Bon Appetit!
    @LeeOdden
    1-877-872-6628
    lee@toprank.org
    TopRankMarketing.com
    TopRankBlog.com
    Tips Newsletter:tprk.us/omnews