• Save
Top 10 SEO Public Relations Tips: TopRank
Upcoming SlideShare
Loading in...5
×
 

Top 10 SEO Public Relations Tips: TopRank

on

  • 18,649 views

TopRankMarketing.com CEO Lee Odden presents the top 10 search engine optimization tips for public relations and news content.

TopRankMarketing.com CEO Lee Odden presents the top 10 search engine optimization tips for public relations and news content.

Presented at the PRSA Digital Impact conference 2009.

Statistics

Views

Total Views
18,649
Views on SlideShare
13,119
Embed Views
5,530

Actions

Likes
64
Downloads
0
Comments
6

43 Embeds 5,530

http://www.toprankblog.com 3640
http://powerpointpresentationon.blogspot.in 991
http://powerpointpresentationon.blogspot.com 574
http://www.arnauddeconinck.com 96
http://www.slideshare.net 31
http://at.kkoolook.com 31
http://strategyweb.wordpress.com 31
http://www.krishna.me 27
http://online-strategist.com 21
http://posterous.com 11
http://powerpointpresentationon.blogspot.de 7
http://www.pptsshare.com 6
http://translate.googleusercontent.com 6
http://powerpointpresentationon.blogspot.sg 6
http://cblohm.com 5
http://the-small-internet-business-blog.blogspot.com 4
http://powerpointpresentationon.blogspot.ro 4
http://powerpointpresentationon.blogspot.mx 3
http://powerpointpresentationon.blogspot.co.uk 3
http://powerpointpresentationon.blogspot.ie 3
http://powerpointpresentationon.blogspot.fr 3
http://app.local.speakerfile.com 2
http://powerpointpresentationon.blogspot.jp 2
http://powerpointpresentationon.blogspot.nl 2
http://www.google.com 2
http://www.hanrss.com 2
http://powerpointpresentationon.blogspot.ae 1
http://www.cblohm.com 1
http://wildfire.gigya.com 1
http://powerpointpresentationon.blogspot.it 1
http://powerpointpresentationon.blogspot.tw 1
http://powerpointpresentationon.blogspot.gr 1
http://powerpointpresentationon.blogspot.kr 1
http://209.85.227.132 1
http://66.196.80.202 1
http://blog.mountinsport.ru 1
http://facebook.slideshare.com 1
http://powerpointpresentationon.blogspot.com.es 1
http://ir.cci.fsu.edu 1
http://the-small-internet-business-blog.blogspot.com.au 1
http://powerpointpresentationon.blogspot.pt 1
http://staging.slideshare.com 1
https://www.google.co.in 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Hi,

    I am Chandni Kumari Business Development Executive.

    I was on you website and observed that you are an online service provider. I was just wondering if you would be interested in outsourcing your campaigns to us. We would be happy to execute the same for you on a white label basis.

    Why choose us?

    The answer is simple! We provide affordable and very UNIQUE link building service. You can hire a link builder working full time, 22 days a month for you and that too at USD 450.00 a month. It's not the same as what most SEO companies do:

    Benefits of Hiring a Link Builder

    It’s affordable with price as low as USD 495.00 a month.
    Link Builder would work 22 days a month
    No Set-up Cost
    No Infrastructure Cost
    Link Building helps your site indexing in Search Engines (Like Google, Yahoo & MSN, bing).
    Get theme based one way links along with directory submissions and social book marking
    No Need to Pay for Every Link
    Its make related traffic for your site to get relevant audience.

    Top 20 Benefits of Our Service:

    1. Working for more than 5 SEO companies in UK and USA
    2. Links with relevant 'Keywords' in the Anchor Text
    3. Links from industry-relevant pages.
    4. Links from industry specific article pages
    5. Link to your site should not be through a 'redirect' script
    6. No JavaScript links
    7. No links from 'framed' pages
    8. No 'flash' embedded links
    9. No paid or time-bound links
    10. No links from Link Farms
    11. No links from FFA (Free-For-All) link networks
    12. No links from pornographic, casino, Viagra and other sites containing offensive content
    13. Full data sheet of links created at the end of each month
    14. Hired Link Builder would work Full Time, 22 Days a month.

    Do let me know your views and I would be happy to provide further details.

    Kind Regards,

    Chandni Kumari

    Email ID Seocompany4531@yahoo.in

    Online Marketing
    Are you sure you want to
    Your message goes here
    Processing…
  • Dear Sir/Madam,

    We are a Delhi-NCR, India based, and leading web services company with main
    competency in SEO ( Search Engine Optimization), working as an outsourced
    vendor for many reputed SEO agency based in USA , UK , Canada and Australia
    .
    We have a dedicated team of 25 professionals to serve you. We provide the
    SEO (Search Engine Optimization) and SEM solution with top ranking on major
    search engine as Google, Yahoo and Bing as per the current status of website
    and requirement.

    We work on on-page factors, off-page factors and site wide factors of
    website.

    We always adopt the ETHICAL SEO process/White hat technique; also follow the
    guidelines of Google and major search engine for SEO result.

    We follow these below point in consideration.

    *Ethical process and white hat technique only.
    *Agency Client Oriented Approach in our process.
    *White label for client re-selling and re branding.
    *Frequent reporting with all required format and information.
    *Timely and smooth communication etc.

    We can assure you of getting high SERP (Search engine Result Page) with our
    high track record of success. Our SEO solution will help to increase the
    traffic and sales lead to your website.

    We are looking forward starting a long and healthy business relationship
    with you.

    We will be happy to AMAZE you with our work. I will really appreciate you
    please let me know your SEO requirement.



    Kind Regards,

    Sonakshi Sinha
    seo.company78@yahoo.in
    Are you sure you want to
    Your message goes here
    Processing…
  • good
    Are you sure you want to
    Your message goes here
    Processing…
  • Really a great presentation. cab you email it to me at : ignace@mouawad.net
    thanks and regards
    Ignace
    Are you sure you want to
    Your message goes here
    Processing…

  • I wish that I would have know the presentation would not be shared before I signed up. Too much grief for this info.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Top 10 SEO Public Relations Tips: TopRank Top 10 SEO Public Relations Tips: TopRank Presentation Transcript

    • Top Ten SEO
    • Tips for PR
    • Professionals
    Lee Odden, CEO TopRankMarketing.com @leeodden
  • TopRank Marketing .com
    • Digital Marketing Agency
    • SEO, Social Media, Online PR
    • Consulting, Implementation, Training
  • Search Engine Optimization
    • Definition of SEO:
    A set of methodologies that make it easier for search engines to find , index , categorize and rank web content.
  • Content Links SEO
  • Search Engine Market Share
    • Google 63.7%
    • Yahoo! Sites 20.5%
    • Microsoft Sites 8.3%
    • Ask Network 3.8%
    • AOL 3.7%
    • Source: comScore April 2009
    • Google makes a copy of the web
    • Information is collected
    • Information is organized (index)
    • Index is stored on
    • servers world-wide
    How Google Works
    • User searches
    • User location/login id’d
    • Words matched with index
    • Returns matching docs
    • Docs are sorted (ranked)
    • as search results
    • Customized by location/history
    How Google Works Image from Google.com
    • 1. SEO tactics – if I could only do one thing...
    • 2. PR tactics that affect SEO
    • 3. When is PPC better than SEO for PR?
    • 4. How to choose the best keywords?
    • 5. Basics of on-page SEO
    • 6. Press release optimization tips
    • 7. Newsroom optimization tactics
    • 8. Link building fundamentals
    • 9. SEO and social media promotions
    • 10. Measuring & selling the value of SEO  
    Top Ten SEO Tips for PR
    • And the magic answer is…..
    • It depends!
    SEO Tactics – One Thing
    • Google uses 200+ “signals” to
    • sort search results
    • A handful could sabotage an entire site’s search visibility
    SEO Tactics – One Thing
    • Issue:
    • Many pages not ranked
    • Problem:
    • Robots.txt file blocking bots
    • Solution:
    • Update ONE file
    SEO Tactics – One Thing
    • Issue:
    • Needed better search rankings
    • Problem:
    • Most Title tags duplicates
    • Solution:
    • Dynamically publish unique titles
    SEO Tactics – One Thing
    • Back to the magic answer ...
    • Make sure the site is crawlable
    • Remove barriers
    • Navigation
    • URLs
    • HTML & XML sitemaps
    • Talk to IT, Webmaster, SEO
    SEO Tactics – One Thing
    • 1. SEO tactics – if I could only do one thing...
    • 2. PR tactics that affect SEO
    • 3. When is PPC better than SEO for PR?
    • 4. How to choose the best keywords?
    • 5. Basics of on-page SEO
    • 6. Press release optimization tips
    • 7. Newsroom optimization tactics
    • 8. Link building fundamentals
    • 9. SEO and social media promotions
    • 10. Measuring & selling the value of SEO  
    Top Ten SEO Tips for PR
  • PR Tactics That Affect SEO If content can be searched on, it can be optimized
    • Press releases
    • Letters to the editor
    • Online newsrooms
    • Media kits
    • Corporate blogs
    • White papers
    • Webinars/demos
    • Newsletters
    • Real world interviews published digitally
    PR Tactics That Affect SEO
    • Take inventory of the content you
    • publish digitally – in all formats
    • Include keyword optimization in content planning, creation and publishing
    PR Tactics That Affect SEO
    • Announcements
    • Press Releases
    • Images
    • Video
    • Blog/RSS
    • Media Coverage
    • Social News/Bookmark
    Optimize & Promote News Content Digital Asset Optimization
  • PR Tactics That Affect SEO
    • 1. SEO tactics – if I could only do one thing...
    • 2. PR tactics that affect SEO
    • 3. When is PPC better than SEO for PR?
    • 4. How to choose the best keywords?
    • 5. Basics of on-page SEO
    • 6. Press release optimization tips
    • 7. Newsroom optimization tactics
    • 8. Link building fundamentals
    • 9. SEO and social media promotions
    • 10. Measuring & selling the value of SEO  
    Top Ten SEO Tips for PR
    • SEO:
    • Long term
    • Part of content process
    • Contingent on content and links over time
    • PPC:
    • On demand
    • Pay to play – pay more to scale
    • Alternative & complimentary to natural Listings
    PPC vs SEO for PR
    • PPC for Search Reputation
    PPC vs SEO for PR
    • 1. SEO tactics – if I could only do one thing...
    • 2. PR tactics that affect SEO
    • 3. When is PPC better than SEO for PR?
    • 4. How to choose the best keywords?
    • 5. Basics of on-page SEO
    • 6. Press release optimization tips
    • 7. Newsroom optimization tactics
    • 8. Link building fundamentals
    • 9. SEO and social media promotions
    • 10. Measuring & selling the value of SEO  
    Top Ten SEO Tips for PR
    • Keyword phrases are the core of
    • search
    • Create a keyword glossary
    • Brainstorm phrases
    • Use a keyword
    • research tool
    • Find popularity
    • & variations
    Choose the Best Keywords
    • Free Keyword Research Tools
    • Google Keyword Tool
    • Google Insights
    • Google Trends
    • SEO Book keyword tool
    Choose the Best Keywords
    • Paid Keyword Research Tools
    • WordTracker
    • Keyword Discovery
    • Compete.com
    • SEMRush.com
    Choose the Best Keywords
    • Structure of a Keyword Glossary
    • Categories
    • Primary phrases
    • Derivatives
    • Permutations
    • Popularity
    • Relevance
    • Competitiveness
    Choose the Best Keywords
    • 1. SEO tactics – if I could only do one thing...
    • 2. PR tactics that affect SEO
    • 3. When is PPC better than SEO for PR?
    • 4. How to choose the best keywords?
    • 5. Basics of on-page SEO
    • 6. Press release optimization tips
    • 7. Newsroom optimization tactics
    • 8. Link building fundamentals
    • 9. SEO and social media promotions
    • 10. Measuring & selling the value of SEO  
    Top Ten SEO Tips for PR
  • Basics of on-page SEO
    • Title tags
    • Page titles
    • Categories
    • Body copy
    • Anchor text links
    • Tags
    • Image alt text
    • URLs
    • Content is reachable by “bots”
    • Content is added often/periodically
    • Content is organized logically – themes/categories
    • Keywords exist in content and internal text links
    • Monitor, adjust
    Basics of on-page SEO
    • 1. SEO tactics – if I could only do one thing...
    • 2. PR tactics that affect SEO
    • 3. When is PPC better than SEO for PR?
    • 4. How to choose the best keywords?
    • 5. Basics of on-page SEO
    • 6. Press release optimization tips
    • 7. Newsroom optimization tactics
    • 8. Link building fundamentals
    • 9. SEO and social media promotions
    • 10. Measuring & selling the value of SEO  
    Top Ten SEO Tips for PR
    • Research Keywords
    • Optimize Content
    • Call to Action
    • Landing Pages
    • Post to Newsroom
    • Pitch to media
    • RSS
    • Wire Service Distribution
    • Measure Success
    Press Release Optimization
    • Think upward and to the left
    • Optimize for people first, search engines next
    • Use keywords in Title, Subheading, body
    • Don’t obsess over keyword density
    • A 500 word release – use target keyword 2-4 times
    • Use keywords in links to company web site (landing pages)
    • Add media: images, podcast, video, pdf/word docs
    Press Release Optimization
  • Press Release Optimization
    • Title tag : 8-12 words, important keywords on the left. Focus on 1-2 keyword phrases. MOST important location for keywords in a document used to rank web pages.
    • Meta description : 10-25 word elaboration of the title tag. Used to describe the site in search results. NOT used for rankings., pdf/word docs
    Meta Data
  • Meta Data www.prnewsonline.com
    • 1. SEO tactics – if I could only do one thing...
    • 2. PR tactics that affect SEO
    • 3. When is PPC better than SEO for PR?
    • 4. How to choose the best keywords?
    • 5. Basics of on-page SEO
    • 6. Press release optimization tips
    • 7. Newsroom optimization tactics
    • 8. Link building fundamentals
    • 9. SEO and social media promotions
    • 10. Measuring & selling the value of SEO  
    Top Ten SEO Tips for PR
    • Blog software: WordPress, TypePad, Blogger.com
    • Share/Save bookmarks
    • Keyword categories
    • Chronological archives
    • Site search
    • Subscribe RSS Feed
    • Optimized for keywords
    • SEO: Press releases, Media coverage, Events
    • Cross link to related pages on main web site
    Newsroom Optimization
  • Newsroom Optimization
    • Top Ten Google Rankings
    • digital impact
    • news optimization
    • social media roadmap
    • digital marketing
    • account manager
    • Checklist
    • Keyword research
    • Title tags (dynamic AND hard coded)
    • Keywords in categories
    • Keywords in document titles, directory names, file names
    • Social links: make it easy to bookmark and share
    • Optimized RSS feed facilitates syndication
    • Optimize digital assets: images, video and audio
    • Optimize other other file formats: MS Office docs & PDF
    Newsroom Optimization
    • 1. SEO tactics – if I could only do one thing...
    • 2. PR tactics that affect SEO
    • 3. When is PPC better than SEO for PR?
    • 4. How to choose the best keywords?
    • 5. Basics of on-page SEO
    • 6. Press release optimization tips
    • 7. Newsroom optimization tactics
    • 8. Link building fundamentals
    • 9. SEO and social media promotions
    • 10. Measuring & selling the value of SEO  
    Top Ten SEO Tips for PR
    • Links “electrify”
    • content in search
    Linking Building
    • Pickups on blogs
    • Syndication (RSS)
    • Online newsroom
    • Blog post
    • Social bookmarks
    • Bottom line:
    • Package news that will travel
    Press Release Press Release Release Press Pickup News Room Pickup Blog Post Pickup Book mark Pickup Key Word Book mark
  • Link Building
    • Earn links with great content
    • Promote on social networks
    • Link up with partners
    • Cross link internally
    • Embed links in news releases
    • Social bookmark pickups
    • 1. SEO tactics – if I could only do one thing...
    • 2. PR tactics that affect SEO
    • 3. When is PPC better than SEO for PR?
    • 4. How to choose the best keywords?
    • 5. Basics of on-page SEO
    • 6. Press release optimization tips
    • 7. Newsroom optimization tactics
    • 8. Link building fundamentals
    • 9. SEO and social media promotions
    • 10. Measuring & selling the value of SEO  
    Top Ten SEO Tips for PR
  • SEO and Social Media
    • Social media interactions create content
    • Content can be optimized for search
    • Text, video, images, audio
    • Social web encourages participation: sharing, voting, commenting & linking
    • Popular social content gets exposure & LINKS
    • Content + Links = Search Engine Success
  • SEO and Social Media Tactics Twitter Strategy SocNet Video Blog News Goal Objectives Audience Search Engine Optimization
    • 1. SEO tactics – if I could only do one thing...
    • 2. PR tactics that affect SEO
    • 3. When is PPC better than SEO for PR?
    • 4. How to choose the best keywords?
    • 5. Basics of on-page SEO
    • 6. Press release optimization tips
    • 7. Newsroom optimization tactics
    • 8. Link building fundamentals
    • 9. SEO and social media promotions
    • 10. Measuring & selling the value of SEO   
    Top Ten SEO Tips for PR
  • Measuring the Value of SEO
    • News wire service metrics
    • Web analytics for landing pages and web site
    • Google and Yahoo alerts
    • Monitor blog search engines (via RSS)
    • Press release landing page conversion tracking
    • Social media monitoring
    • Inbound links
    • Pickups on blogs
    • Pickups on other web sites
    • Pickups on publications
    • Rankings
    Measuring the Value of SEO
    • Press Release – Product Offer
    • Tracking codes in URLs
    • Landing pages
    • Conversion tracking
    • Web analytics
    • Newswire service reporting
    Measuring the Value of SEO
    • Match analytics to the purpose
    • Implement appropriate tools:
      • Wire service reporting
      • Web analytics
      • Social media monitoring
    Measuring the Value of SEO
    • Show competitor social search visibility vs client/company
    • Show competitor's news content ranking on
    • standard search vs client/company
    • Research a keyword glossary and run a ranking report on those phrases. Show the lack of search visibility
    • Run a test of a few news items, take benchmark measurements then show progress
    • Set keyword ranking goals and estimate cost to achieve the same goals with PPC. Then demonstrate the cost of organic search traffic vs PPC traffic
    Selling the Value of SEO
    • 1. SEO tactics – if I could only do one thing...
    • 2. PR tactics that affect SEO
    • 3. When is PPC better than SEO for PR?
    • 4. How to choose the best keywords?
    • 5. Basics of on-page SEO
    • 6. Press release optimization tips
    • 7. Newsroom optimization tactics
    • 8. Link building fundamentals
    • 9. SEO and social media promotions
    • 10. Measuring & selling the value of SEO   
    Top Ten SEO Tips for PR
    • SEO is keywords/content and links
    • Set goals
    • Get trained/educated
    • Test!
    • Get help, short or long term
    • 10 part series on SEO for Public Relations at:
    • http://bit.ly/seo4pr
    Takeaways
  • Thank You Lee Odden [email_address] Twitter: @leeodden TopRankBlog.com TopRankMarketing.com