Social Media & Content Marketing - An Optimized Approach #OptimizeBook

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Presentation on optimizing social media and content marketing for better performance across the customer lifecycle. By Lee Odden, CEO of TopRank Online Marketing at SMBMSP (social media breakfast Minneapolis, St. Paul MN).

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  • Lee Odden's new book, Optimize: How to Attract and Engage More Customers By Integrating SEO, Social media, and Content Marketing, gives readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. We're pleased to have Lee back on the SMBMSP stage to dive deeper into the connection between social media and content marketing. Whatever your goals, marrying social media and content for a particular audience can produce a mutual win. Lee will share the value of guiding the integration of different social channels with a contact strategy, how social can shape the customer journey and act an influencer as part of an integrated campaign, and more.Connect with Lee:http://twitter.com/leeoddenhttp://www.toprankmarketing.comhttp://www.toprankblog.comhttp://optimizebook.com
  • Lee Odden is the CEO of TopRank Online Marketing, editor at MarketingBlog.com and Author of the new book, Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing published by Wiley.  He's been cited in the New York Times, Forbes, The Economist and The Wall Street Journal for his internet marketing and PR expertise and writes a Social Media Marketing column for ClickZ.  Lee has worked with hundreds of companies developing strategic search, social and content marketing programs and speaks internationally on the convergence of internet marketing, PR and new media.
  • http://www.ericsson.com/news/110214_more_than_50_billion_244188811_c
  • http://blog.outbrain.com/2012/03/state-of-content-marketing-2012.html
  • http://www.emarketer.com/Article.aspx?R=1008790&ecid=a6506033675d47f881651943c21c5ed4
  • http://www.toprankblog.com/2011/06/content-marketing-definition-tactics/
  • AlgorithmsPandasPenginshttp://media.photobucket.com/image/panda+banksy+/MrPacMan36/Banksy%20Panda/BanksysPanda.pnghttp://coloringpages101.com/printable_page/7596/Penguin/Angrypenguinrev1.aspx
  • http://www.smartinsights.com/wp-content/uploads/2012/06/content-matrix.jpg
  • http://heidicohen.com/content-marketing-purchase-process/
  • Single content object vs. connected ideas across content & social mediaThemes and narrative across media typesOptimize and socialize
  • Single content object vs. connected ideas across content & social mediaThemes and narrative across media typesOptimize and socialize
  • https://www.marketingsherpa.com/barrier.html?ident=31928
  • Source:https://www.marketingsherpa.com/barrier.html?ident=31928
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