Social Bookmarking
and SEO
Lee Odden
TopRank.org
Online Marketing Blog
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

TopRank Overview
Online Marketing Expertise:
• SEO, PR, Social Media
Services:
• Consulting, Training
www.TopRankResults.com
www.OnlineMarketingBlog.com
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Workshop Overview
• What are SEO & Social Bookmarking?
• Benefits of Social Bookmarking
• Planning and optimizing your content for
social media
• Major players
• Social bookmarking tools
• Best practices
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Search Engine Optimization
Process of making it easy for search engines to
crawl, index and categorize web site content for
search results.
• Keywords and content (text and media)
• Links
• Promotion
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Bookmarking and SEO
Social Bookmarking helps search engines find and
rank content through links.
Social Bookmarking provides a channel for the
promotion of content.
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Bookmarking Goes Social
Browser Bookmarks
• Save for future reference
• Difficult to manage
• Navigation issues
• Single location access
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Bookmarking Goes Social
Web Based Bookmarks:
• One click saving
• Tagging
• Sharing
• Wisdom of crowds
• RSS
• Portable
Photo credit Jim Boykin
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Bookmarking Goes Social
Channels
Social News Social
Bookmarks
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Benefits: Interaction -
Sharing
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Benefits: Brand Exposure
• Digg
• Del.icio.us
• StumbleUpon
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Benefits: Links for SEO
• Direct
– Bookmarks can be
instant links
• Indirect
– Popular content on social
media travels to blogs
bringing links &
secondary traffic
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Content Socialization
• Promotable content
• Optimize
• Active vs passive
• Profiles
• Communities
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Promotable Content
Unique, useful content that is easy to share.
• How to’s
• Articles
• Blog posts
• News items
• Embedded media
• Lists (top 5 this or that)
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Tips for Socializing Content
• Pick a tool or code from scratch
• Identify promotable content
• Research social bookmark services
• Match service to content - place buttons
• Create profiles, participate and build friends
• Track referrals and links
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Active vs Passive
Active social bookmarking – Content promotion
through active participation in relevant social
media communities.
Passive social bookmarking – Focus is on
adding save/share invitations on content that is
already being produced.
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

About Profiles
• Strong user profiles pass more credibility to
news items submitted
• Building up user profiles is like making friends in
a new community where you’d like to become a
community leader.
• Profiles are built through participation:
Submitting stories, voting, making comments,
sharing with friends – over time
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

About Communities
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

About Communities
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

About Communities
• Social media news/bookmarking sites all
possess some level of community.
• Each community has it’s formal as well as
unwritten rules and etiquette.
• Overt marketing messages are detested
• Transparency, contribution, participation are
rewarded
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Major Players
Most popular bookmark
service
Traffic Opportunity High
Syndication High
Special Features Social Network
Toolbar and Firefox
Plugins
Tags and Folders
Over 150 hacks
Links not crawlable
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Major Players
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Walkthrough
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Major Players
Traffic Opportunity High
Syndication High
Unique Features Massive jaded geek
audience
News, Videos, Podcasts,
Images (coming soon)
Social network and
messaging
Large number of 3rd party
tools
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Major Players
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Walkthrough
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Major Players
Traffic Opportunity High
Syndication Medium - High
Unique Features Toolbar
Blog feature
Network and friend
messaging
Advertising options
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Major Players
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Walkthrough
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Major Players
Traffic Opportunity Medium
Syndication Medium - Low
Unique Features Caches content
Toolbar
Searchable notes
Export bookmarks
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Major Players
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Major Players
Traffic Opportunity Medium
Syndication Medium - High
Unique Features JavaScript widgets for
syndicating bookmarks/tags
Import from other services
Thumbnails
Rate bookmarks
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Major Players
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Major Players
Traffic Opportunity Medium to Low
Syndication Medium
Unique Features Affects personalized results
Multiple ways to add
Access bookmarks via IE
toolbar
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Major Players
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Social Bookmark Tools
Ways to Invite Users to Bookmark
• Text
• Icon
• Combination
• Drop down
• Fold out
• Pop up
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Tools: Share This
Alex King Plug-in for WordPress
•301url.com/sharethis
•Bookmarks
•Social News
•Email
•User stays on site
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Tools: Add This
http://www.addthis.com/
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Tools: Add This
http://www.addthis.com/
• Multiple icon options
• Web site or blog
• Optional stats
• WordPress plugin
• Sends user to intermediary site
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Tools: Social Bookmark
Creator
toprankblog.com/tools/social-bookmarks/
• Text or dropdown
• Blogs or web pages
• Plugin for WordPress
• User stays on site
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Tools: Social Media for
FireFox
tinyurl.com/2a7q4w
• Toolbar to help build your profile
• Detects if pages are submitted to Digg, Reddit,
Stumbleupon or del.icio.us
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Tools: Social Media for
FireFox
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

What Not To Do
• Submit press releases to social news sites
• Overkill social bookmark/news options
• Submit your own content
• Rely on a network to vote on your content
• Encourage others to endorse your content in
comments
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Bookmarking Best Practices
• “Friend” influential members of social
communities that engage in content relevant to
your topic
• Pay close attention to titles – boring kills
• Use tags/keywords often associated with content
that goes “hot”
• Invite your friends to “check out” posts of interest
and benefit to your business
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Social Media Best Practices
• Inventory your media
• Keyword optimize your media
• Research social media communities
• Make it easy for readers to save/share content
• Create profiles and grow a network of friends
• Participate in the community
• Measure results
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Resources
• 10/17/07 Forbes Story on Social Bookmarking
tinyurl.com/yrft72
• Wikipedia
en.wikipedia.org/wiki/Social_bookmarking
• Huge list of tools and bookmark sites
tinyurl.com/jlf5o
• Online Marketing Blog
toprankblog.com
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.

Thank You!
For inquiries about
SEO consulting services,
contact Lee Odden:
seo@toprankresults.com
1-877-872-6628
©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of
TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.