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SEO Social Bookmarking

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TopRank presentation on social bookmarking services, SEO and social media marketing.

TopRank presentation on social bookmarking services, SEO and social media marketing.

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  • Full Name Full Name Comment goes here.
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  • http://electronicmegastore.com/
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  • Your SlideShare presentaion is one stop destination for all social bookmarking queries
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  • Fantastic, this is a great (and well needed) overview of social bookmarking
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  • Manual social bookmarking really works to improve your site's ranking. Some of its benefits are:

    1. Social signals from quality social bookmarks. Google LOVES it!
    2. Get your site/url indexed in a short time.
    3. It is Penguin friendly as long as you don't spam to HUNDREDS of bookmarking sites.

    You can outsource social bookmarking tasks at Fiverr, as there are plenty gigs that will bookmark your URL to 15-25 social bookmarking sites for $5. I would recommend one express gig from a seller named 'norbwinslow' who manually bookmarks your URL to 21 PR4-PR8 social bookmarking sites. He also pings your site and share it on Facebook and Twitter (great to index and gain variety of backlinks).

    There are few great sellers too, such as ecnarret and fvchamp, but norbwinslow has provide more extras and bonuses, which makes a difference for me. You can also do it yourself by creating 20 accounts from high PR social bookmarking websites, and bookmark all your sites and backlinks ;)
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  • thanks ,very helpful
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SEO Social Bookmarking SEO Social Bookmarking Presentation Transcript

  • Social Bookmarking and SEO Lee Odden TopRank.org Online Marketing Blog ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • TopRank Overview Online Marketing Expertise: • SEO, PR, Social Media Services: • Consulting, Training www.TopRankResults.com www.OnlineMarketingBlog.com ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Workshop Overview • What are SEO & Social Bookmarking? • Benefits of Social Bookmarking • Planning and optimizing your content for social media • Major players • Social bookmarking tools • Best practices ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Search Engine Optimization Process of making it easy for search engines to crawl, index and categorize web site content for search results. • Keywords and content (text and media) • Links • Promotion ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Bookmarking and SEO Social Bookmarking helps search engines find and rank content through links. Social Bookmarking provides a channel for the promotion of content. ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Bookmarking Goes Social Browser Bookmarks • Save for future reference • Difficult to manage • Navigation issues • Single location access ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Bookmarking Goes Social Web Based Bookmarks: • One click saving • Tagging • Sharing • Wisdom of crowds • RSS • Portable Photo credit Jim Boykin ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Bookmarking Goes Social Channels Social News Social Bookmarks ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Benefits: Interaction - Sharing ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Benefits: Brand Exposure • Digg • Del.icio.us • StumbleUpon ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Benefits: Links for SEO • Direct – Bookmarks can be instant links • Indirect – Popular content on social media travels to blogs bringing links & secondary traffic ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Content Socialization • Promotable content • Optimize • Active vs passive • Profiles • Communities ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Promotable Content Unique, useful content that is easy to share. • How to’s • Articles • Blog posts • News items • Embedded media • Lists (top 5 this or that) ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Tips for Socializing Content • Pick a tool or code from scratch • Identify promotable content • Research social bookmark services • Match service to content - place buttons • Create profiles, participate and build friends • Track referrals and links ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Active vs Passive Active social bookmarking – Content promotion through active participation in relevant social media communities. Passive social bookmarking – Focus is on adding save/share invitations on content that is already being produced. ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • About Profiles • Strong user profiles pass more credibility to news items submitted • Building up user profiles is like making friends in a new community where you’d like to become a community leader. • Profiles are built through participation: Submitting stories, voting, making comments, sharing with friends – over time ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • About Communities ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • About Communities ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • About Communities • Social media news/bookmarking sites all possess some level of community. • Each community has it’s formal as well as unwritten rules and etiquette. • Overt marketing messages are detested • Transparency, contribution, participation are rewarded ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Major Players Most popular bookmark service Traffic Opportunity High Syndication High Special Features Social Network Toolbar and Firefox Plugins Tags and Folders Over 150 hacks Links not crawlable ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Major Players ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Walkthrough ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Major Players Traffic Opportunity High Syndication High Unique Features Massive jaded geek audience News, Videos, Podcasts, Images (coming soon) Social network and messaging Large number of 3rd party tools ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Major Players ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Walkthrough ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Major Players Traffic Opportunity High Syndication Medium - High Unique Features Toolbar Blog feature Network and friend messaging Advertising options ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Major Players ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Walkthrough ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Major Players Traffic Opportunity Medium Syndication Medium - Low Unique Features Caches content Toolbar Searchable notes Export bookmarks ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Major Players ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Major Players Traffic Opportunity Medium Syndication Medium - High Unique Features JavaScript widgets for syndicating bookmarks/tags Import from other services Thumbnails Rate bookmarks ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Major Players ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Major Players Traffic Opportunity Medium to Low Syndication Medium Unique Features Affects personalized results Multiple ways to add Access bookmarks via IE toolbar ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Major Players ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Social Bookmark Tools Ways to Invite Users to Bookmark • Text • Icon • Combination • Drop down • Fold out • Pop up ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Tools: Share This Alex King Plug-in for WordPress •301url.com/sharethis •Bookmarks •Social News •Email •User stays on site ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Tools: Add This http://www.addthis.com/ ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Tools: Add This http://www.addthis.com/ • Multiple icon options • Web site or blog • Optional stats • WordPress plugin • Sends user to intermediary site ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Tools: Social Bookmark Creator toprankblog.com/tools/social-bookmarks/ • Text or dropdown • Blogs or web pages • Plugin for WordPress • User stays on site ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Tools: Social Media for FireFox tinyurl.com/2a7q4w • Toolbar to help build your profile • Detects if pages are submitted to Digg, Reddit, Stumbleupon or del.icio.us ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Tools: Social Media for FireFox ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • What Not To Do • Submit press releases to social news sites • Overkill social bookmark/news options • Submit your own content • Rely on a network to vote on your content • Encourage others to endorse your content in comments ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Bookmarking Best Practices • “Friend” influential members of social communities that engage in content relevant to your topic • Pay close attention to titles – boring kills • Use tags/keywords often associated with content that goes “hot” • Invite your friends to “check out” posts of interest and benefit to your business ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Social Media Best Practices • Inventory your media • Keyword optimize your media • Research social media communities • Make it easy for readers to save/share content • Create profiles and grow a network of friends • Participate in the community • Measure results ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Resources • 10/17/07 Forbes Story on Social Bookmarking tinyurl.com/yrft72 • Wikipedia en.wikipedia.org/wiki/Social_bookmarking • Huge list of tools and bookmark sites tinyurl.com/jlf5o • Online Marketing Blog toprankblog.com ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.
  • Thank You! For inquiries about SEO consulting services, contact Lee Odden: seo@toprankresults.com 1-877-872-6628 ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.