Secrets for Increasing Traffic to Your Corporate Website Lee Odden – CEO TopRank Marketing.com

Company YadaYada Consulting Speaking Blogging

Consulting

Speaking

Blogging

Why Optimize PR? SEO Fundamentals Keyword Research News Optimization Linking & Promotion Agenda for Increasing Traffic

Why Optimize PR?

SEO Fundamentals

Keyword Research

News Optimization

Linking & Promotion

64% of journalists report that they use either Google or Yahoo! online news services to follow the news.* “ Nearly half of all journalists report visiting a corporate website or online newsroom at least once a week.” * * Bulldog Reporter/TEKgroup International, Inc. 2007 Journalist Survey PR Optimization

64% of journalists report that they use either Google or Yahoo! online news services to follow the news.*

“ Nearly half of all journalists report visiting a corporate website or online newsroom at least once a week.” *

* Bulldog Reporter/TEKgroup International, Inc. 2007 Journalist Survey

PUSH - PULL PR Outreach: Wire Service Networking Pitching RSS Optimized PR: Press Release Newsroom Social Media Media Coverage

SEO Considerations Content Links

SEO Fundamentals Content is reachable Add new content - fresh Logical organization Keywords in titles, nav, content & links Quantity of quality incoming links Analytics and tracking

Content is reachable

Add new content - fresh

Logical organization

Keywords in titles, nav, content & links

Quantity of quality incoming links

Analytics and tracking

SEO Fundamentals Keywords/Links Are Not Enough! SEO Triple Threat: Optimization Link Building Promotion

Keywords/Links Are Not Enough!

SEO Triple Threat:

Optimization

Link Building

Promotion

Google AdWords Tool Microsoft Keyword Forecast Seodigger.com KeywordDiscovery.com Spyfu.com Web analytics Site search logs Keyword Research Tools

Google AdWords Tool

Microsoft Keyword Forecast

Seodigger.com

KeywordDiscovery.com

Spyfu.com

Web analytics

Site search logs

Keyword Research Tools

Keyword Research Tools

Create keyword glossary Map keywords to content Keyword Research Tools

Create keyword glossary

Map keywords to content

Press releases Online op-eds Online newsrooms Corporate blogs Reports / white papers Email newsletters Webinars Podcasts / Internet radio shows Interviews (coach interviewee on keywords) News Content to Optimize

Press releases

Online op-eds

Online newsrooms

Corporate blogs

Reports / white papers

Email newsletters

Webinars

Podcasts / Internet radio shows

Interviews (coach interviewee on keywords)

On Site Press Releases Online News Room Blog News Content to Optimize Off Site Social media profiles (Twitter, Stumbleupon, Delicious) Social networking profiles (LinkedIn, Facebook) Blog

On Site

Press Releases

Online News Room

Blog

Off Site

Social media profiles (Twitter, Stumbleupon, Delicious)

Social networking profiles (LinkedIn, Facebook)

Blog

Blog Based Newsroom Template optimized Title tags Categories Meta description Keyword optimized Post title Body copy Links Image alt text

Template optimized

Title tags

Categories

Meta description

Keyword optimized

Post title

Body copy

Links

Image alt text

Earn links with great content Promote content on social networks Embed links in press releases Link up with partners Cross link internally Social bookmark pickups Linking Tips

Earn links with great content

Promote content on social networks

Embed links in press releases

Link up with partners

Cross link internally

Social bookmark pickups

Marketleap.com siteexplorer.search.yahoo.com Google.com/webmasters Free Linking Tools

Marketleap.com

siteexplorer.search.yahoo.com

Google.com/webmasters

Free Linking Tools

Free Linking Tools

Analyze the current link environment Develop a link building plan Assess competitor link activity for opportunities Sources linking to high ranking sites may link to you as well Analysis of what is working for others can work for you Linking Tips

Analyze the current link environment

Develop a link building plan

Assess competitor link activity for opportunities

Sources linking to high ranking sites may link to you as well

Analysis of what is working for others can work for you

Asset-to-Channel Promotion Match News to Channel Announcements Press Releases Images Video Blog/RSS Media Coverage Social News/Bookmark Optimize & Promote

Match News to Channel

Announcements

Press Releases

Images

Video

Blog/RSS

Media Coverage

Social News/Bookmark

Channels Respond Announcements Press Releases Images Video Blog/RSS Media Coverage Social News/Bookmark Traffic - Links Asset-to-Channel Promotion

Channels Respond

Announcements

Press Releases

Images

Video

Blog/RSS

Media Coverage

Social News/Bookmark

Newswire YouTube Flickr Blogs Newsroom Social Networks

Research keywords Map keywords to content Allocate resources to on-page optimization link building AND content promotion Inventory media and promote to appropriate channels Takeaways

Research keywords

Map keywords to content

Allocate resources to

on-page optimization

link building

AND content promotion

Inventory media and promote to appropriate channels

Thank You! Lee Odden 1 877 872 6628 [email_address] TopRank Blog.com

Lee Odden

1 877 872 6628

[email_address]

TopRank Blog.com