Secrets to Optimizing News Content

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    Secrets to Optimizing News Content - Presentation Transcript

    1. Secrets for Increasing Traffic to Your Corporate Website Lee Odden – CEO TopRank Marketing.com
    2. Company YadaYada
      • Consulting
      • Speaking
      • Blogging
      • Why Optimize PR?
      • SEO Fundamentals
      • Keyword Research
      • News Optimization
      • Linking & Promotion
      Agenda for Increasing Traffic
      • 64% of journalists report that they use either Google or Yahoo! online news services to follow the news.*
      • “ Nearly half of all journalists report visiting a corporate website or online newsroom at least once a week.” *
      • * Bulldog Reporter/TEKgroup International, Inc. 2007 Journalist Survey
      PR Optimization
    3. PUSH - PULL PR Outreach: Wire Service Networking Pitching RSS Optimized PR: Press Release Newsroom Social Media Media Coverage
    4. SEO Considerations Content Links
    5. SEO Fundamentals
      • Content is reachable
      • Add new content - fresh
      • Logical organization
      • Keywords in titles, nav, content & links
      • Quantity of quality incoming links
      • Analytics and tracking
    6. SEO Fundamentals
      • Keywords/Links Are Not Enough!
      • SEO Triple Threat:
      • Optimization
      • Link Building
      • Promotion
      • Google AdWords Tool
      • Microsoft Keyword Forecast
      • Seodigger.com
      • KeywordDiscovery.com
      • Spyfu.com
      • Web analytics
      • Site search logs
      Keyword Research Tools
    7. Keyword Research Tools
    8. Keyword Research Tools
      • Create keyword glossary
      • Map keywords to content
      Keyword Research Tools
      • Press releases
      • Online op-eds
      • Online newsrooms
      • Corporate blogs
      • Reports / white papers
      • Email newsletters
      • Webinars
      • Podcasts / Internet radio shows
      • Interviews (coach interviewee on keywords)
      News Content to Optimize
      • On Site
      • Press Releases
      • Online News Room
      • Blog
      News Content to Optimize
      • Off Site
      • Social media profiles (Twitter, Stumbleupon, Delicious)
      • Social networking profiles (LinkedIn, Facebook)
      • Blog
    9. Blog Based Newsroom
      • Template optimized
      • Title tags
      • Categories
      • Meta description
      • Keyword optimized
      • Post title
      • Body copy
      • Links
      • Image alt text
      • Earn links with great content
      • Promote content on social networks
      • Embed links in press releases
      • Link up with partners
      • Cross link internally
      • Social bookmark pickups
      Linking Tips
      • Marketleap.com
      • siteexplorer.search.yahoo.com
      • Google.com/webmasters
      Free Linking Tools
    10. Free Linking Tools
    11. Free Linking Tools
      • Analyze the current link environment
      • Develop a link building plan
      • Assess competitor link activity for opportunities
      • Sources linking to high ranking sites may link to you as well
      • Analysis of what is working for others can work for you
      Linking Tips
    12. Asset-to-Channel Promotion
      • Match News to Channel
      • Announcements
      • Press Releases
      • Images
      • Video
      • Blog/RSS
      • Media Coverage
      • Social News/Bookmark
      Optimize & Promote
      • Channels Respond
      • Announcements
      • Press Releases
      • Images
      • Video
      • Blog/RSS
      • Media Coverage
      • Social News/Bookmark
      Traffic - Links Asset-to-Channel Promotion
    13. Newswire YouTube Flickr Blogs Newsroom Social Networks
      • Research keywords
      • Map keywords to content
      • Allocate resources to
        • on-page optimization
        • link building
        • AND content promotion
      • Inventory media and promote to appropriate channels
      Takeaways
    14. Thank You!
      • Lee Odden
      • 1 877 872 6628
      • [email_address]
      • TopRank Blog.com

    + TopRank Online MarketingTopRank Online Marketing, 2 years ago

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