• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Better Content Marketing - Optimize & Socialize by Lee Odden
 

Better Content Marketing - Optimize & Socialize by Lee Odden

on

  • 14,489 views

Content Marketing track keynote presentation at BlogWorld & New Media Expo New York 2012 by Lee Odden of TopRank Online Marketing. ...

Content Marketing track keynote presentation at BlogWorld & New Media Expo New York 2012 by Lee Odden of TopRank Online Marketing.

Optimize and Socialize for Better Content Marketing Results.

Statistics

Views

Total Views
14,489
Views on SlideShare
9,152
Embed Views
5,337

Actions

Likes
37
Downloads
0
Comments
4

30 Embeds 5,337

http://www.jibecompany.com 2645
http://bonehook.com 1479
http://www.conseilsmarketing.com 195
http://storify.com 178
http://www.evasanagustin.com 169
http://optimizebook.com 157
http://flavors.me 142
http://www.entreprise-marketing.fr 78
http://www.tartalommarketing.hu 61
http://theflowingriver.wordpress.com 44
http://mrsocial1.blogspot.co.nz 41
http://feeds.feedburner.com 37
http://www.mrsocial1.blogspot.co.nz 37
http://socialmediatoday.com 19
https://twitter.com 19
http://mrsocial1.blogspot.com 12
http://translate.googleusercontent.com 4
http://us-w1.rockmelt.com 4
http://localhost 2
http://www.onlydoo.com 2
http://131.253.14.66 2
http://mrsocial1.blogspot.ca 2
http://www.linkedin.com 1
http://mrsocial1.blogspot.co.uk 1
http://pt.flavors.me 1
http://abtasty.com 1
http://www.twylah.com 1
http://webcache.googleusercontent.com 1
http://96.126.123.162 1
http://mrsocial1.blogspot.in 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

14 of 4 previous next Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • 9:00 AM to 10:00 AM - Thu. Jun. 7th Room 1A08Search, social media and content marketing are converging, and consumers are using numerous ways to discover, consume and act on content. In this session, you’ll learn how to use content marketing best practices to design information that inspires audiences to share, buy and recommend your brand.Key Points1. Learn the framework for an optimize and socialize approach to content marketing2. Understand the framework for optimizing across the customer lifecycle3. Know the difference between KPIs and business outcomes for web and social measurementhttp://www.blogworldexpo.com/2012-nyc/conference/sessions/optimize-and-socialize-for-better-content-marketing/
  • Content Powers Searchhttp://fleishmanhillard.com/2012/01/31/2012-digital-influence-index-shows-internet-as-leading-influence-in-consumer-purchasing-choices/
  • http://www.emarketer.com/Article.aspx?R=1008881
  • http://www.toprankblog.com/2011/06/content-marketing-definition-tactics/
  • Single content object vs. connected ideas across content & social mediaThemes and narrative across media typesOptimize and socialize
  • Single content object vs. connected ideas across content & social mediaThemes and narrative across media typesOptimize and socialize
  • Social spokesChannels of distributionMonitor, engageReactive, proactive