Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
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Better Content Marketing - Optimize & Socialize by Lee Odden

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Content Marketing track keynote presentation at BlogWorld & New Media Expo New York 2012 by Lee Odden of TopRank Online Marketing.

Optimize and Socialize for Better Content Marketing Results.

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  • 9:00 AM to 10:00 AM - Thu. Jun. 7th Room 1A08Search, social media and content marketing are converging, and consumers are using numerous ways to discover, consume and act on content. In this session, you’ll learn how to use content marketing best practices to design information that inspires audiences to share, buy and recommend your brand.Key Points1. Learn the framework for an optimize and socialize approach to content marketing2. Understand the framework for optimizing across the customer lifecycle3. Know the difference between KPIs and business outcomes for web and social measurementhttp://www.blogworldexpo.com/2012-nyc/conference/sessions/optimize-and-socialize-for-better-content-marketing/
  • Content Powers Searchhttp://fleishmanhillard.com/2012/01/31/2012-digital-influence-index-shows-internet-as-leading-influence-in-consumer-purchasing-choices/
  • http://www.emarketer.com/Article.aspx?R=1008881
  • http://www.toprankblog.com/2011/06/content-marketing-definition-tactics/
  • Single content object vs. connected ideas across content & social mediaThemes and narrative across media typesOptimize and socialize
  • Single content object vs. connected ideas across content & social mediaThemes and narrative across media typesOptimize and socialize
  • Social spokesChannels of distributionMonitor, engageReactive, proactive
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