“Setting up a Winning Customer-Centric Content Marketing Strategy”Lee Odden, Author: Optimize, CEO: TopRank Online Marketinghttp://optimizebook.comhttp://www.toprankmarketing.comhttp://www.toprankblog.comWho are your customers? What do they care about? What content do you need to create in order to guide customers through the sales process from attention to purchase to advocacy? Get answers to these questions and more with a customer-centric content marketing strategy. Improving content marketing isn't about creating more content. It's about content that's meaningful vs. mechanical for customers that also inspires engagement and business outcomes. Effective content marketing helps brands reach more people ready to buy, refer and share. This workshop will provide the framework for an Optimize and Socialize approach to content marketing to attract and engage customers across the buying cycle.