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Optimize Workshop - Social Media & SEO Tactics for Content Marketing #fusionmex
 

Optimize Workshop - Social Media & SEO Tactics for Content Marketing #fusionmex

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Lee Odden of TopRank Online Marketing presents on tactics for integrating SEO, Social Media and Content Marketing at Fusion Marketing Experience in Antwerp Belgium.

Lee Odden of TopRank Online Marketing presents on tactics for integrating SEO, Social Media and Content Marketing at Fusion Marketing Experience in Antwerp Belgium.

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  • “Setting up a Winning Customer-Centric Content Marketing Strategy”Lee Odden, Author: Optimize, CEO: TopRank Online Marketinghttp://optimizebook.comhttp://www.toprankmarketing.comhttp://www.toprankblog.comWho are your customers? What do they care about? What content do you need to create in order to guide customers through the sales process from attention to purchase to advocacy? Get answers to these questions and more with a customer-centric content marketing strategy. Improving content marketing isn't about creating more content. It's about content that's meaningful vs. mechanical for customers that also inspires engagement and business outcomes. Effective content marketing helps brands reach more people ready to buy, refer and share. This workshop will provide the framework for an Optimize and Socialize approach to content marketing to attract and engage customers across the buying cycle. 
  • https://www.marketingsherpa.com/barrier.html?ident=31928
  • https://www.marketingsherpa.com/barrier.html?ident=31928
  • https://www.marketingsherpa.com/barrier.html?ident=31928
  • https://www.marketingsherpa.com/barrier.html?ident=31928
  • http://www3.emarketer.com/Article.aspx?R=1007647
  • Take inventory of your content and media. Anything digital published online can be optimized for findability.
  • framework for content marketing strategy and practical optimization and social media marketing tips to grow business online.
  • Show a company website screen shot with details on a marketing "problem". Something simple like increase online sales of their product
  • Example: LO approved Concept Date: 12/22/2011Copy Approved By LOGraphic Ready for DesignerGraphic Sent to DesignerFinal Graphic Sent to WileyFeedback:
  • The intersection of SEO, Social Media and Content Marketing arms marketers with a 360 degree opportunity to attract, engage & retain customers online.
  • mix of content types, optimized)
  • Creating great content helps us reach our social goals