Optimize Strategy - Integrated SEO, Social Media & Content Marketing #fusionmex


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Lee Odden of TopRank Online Marketing presents on developing an integrated online marketing strategy focused on SEO, Social Media and Content Marketing at Fusion Marketing Experience in Antwerp Belgium.

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  • Digital Marketing Integration: Social, Search and ContentLee Odden, Author: Optimize, CEO: TopRank Online Marketinghttp://optimizebook.comhttp://www.toprankmarketing.comhttp://www.toprankblog.comEvery 60 seconds there are over 1,500 blog posts, 90,000 tweets, 700,000 Facebook status updates and over 700,000 search queries on Google. The sheer volume of content produced and shared by connected consumers is overwhelming. With independent search, social media and content marketing efforts, brands are hard pressed to find an effective model for integration. The search and social web are reliant on content and it is through more effective content marketing that brands can cut through the noise to meaningful customer engagement and sales. This presentation will outline key trends in the relationship between consumers and content by understanding Discovery, Consumption and Sharing preferences and how a content marketing strategy that integrates the best of SEO and Social Media can boost Digital Marketing effectiveness. 
  • What happens in 60 seconds on the internet?
  • http://techcrunch.com/2010/08/04/schmidt-data/
  • http://www.comscore.com/Press_Events/Press_Releases/2010/1/Global_Search_Market_Grows_46_Percent_in_200970% of brands social media content (FB or Twitter) doesn’t rank in top 20 on Google for brand namehttp://www.brightedge.com/2011-04-18-brightedge-study-social-media-seo-optimization
  • The intersection of SEO, Social Media and Content Marketing arms marketers with a 360 degree opportunity to attract, engage & retain customers online.
  • As marketers gear up for the fourth quarter, the busiest time on their marketing calendars, nearly two-thirds (63.4%) say they are planning to increase focus on social media over the next 12 months, while nearly one-half plan to increase focus on email (45.5%) and content marketing (45.3%), according to a new survey from Bizo.Moreover, among those who conduct social marketing, most (97%) say social media is now more or equally important to the marketing mix than it was in the previous year.http://www.marketingprofs.com/charts/2011/5786/brands-betting-big-on-social-email-content-marketing?adref=nl082511
  • http://www.pulsepointgroup.com/staging.pulsepoint/wp-content/uploads/2012/03/AP-Presentation-3_22_12-final.pdf
  • http://www.emarketer.com/Article.aspx?id=1008802&R=1008802
  • Who cares about great content?
  • Customers do53% of time spent on the Internet is directly attributable to content consumption. AOL Nielsen May 2011
  • Buyersphere Report 2011http://www.baseone.co.uk/content/s2/pdf/BUYERSPHERE_2011.pdf
  • They want to be educated and their behaviors for information discovery, consumption and sharing have changed
  • They want to be educated and their behaviors for information discovery, consumption and sharing have changed
  • Buyersphere Report 2011http://www.baseone.co.uk/content/s2/pdf/BUYERSPHERE_2011.pdf
  • comScore & Telefonicahttp://cdn.bizcommunity.com/f/1201/Connected_Europe_Booklet_PDF_-_January_2012.pdf
  • eCirlcehttp://www.ecircle.com/en/products-services/social-media-software/social-media-email-marketing-study.html
  • framework for content marketing strategy and practical optimization and social media marketing tips to grow business online.
  • By creating a silo for your social media across your organization you cannot effectively target your customers via social media
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