Optimize for Customers! Convergence of SEO. Social Media & Content Marketing
Optimize for Customers! Convergence of SEO. Social Media & Content Marketing
Optimize for Customers! Convergence of SEO. Social Media & Content Marketing
Optimize for Customers! Convergence of SEO. Social Media & Content Marketing
Optimize for Customers! Convergence of SEO. Social Media & Content Marketing
Optimize for Customers! Convergence of SEO. Social Media & Content Marketing
Optimize for Customers! Convergence of SEO. Social Media & Content Marketing
Optimize for Customers! Convergence of SEO. Social Media & Content Marketing
Optimize for Customers! Convergence of SEO. Social Media & Content Marketing
Optimize for Customers! Convergence of SEO. Social Media & Content Marketing
Optimize for Customers! Convergence of SEO. Social Media & Content Marketing
Optimize for Customers! Convergence of SEO. Social Media & Content Marketing
Optimize for Customers! Convergence of SEO. Social Media & Content Marketing
Optimize for Customers! Convergence of SEO. Social Media & Content Marketing
Optimize for Customers! Convergence of SEO. Social Media & Content Marketing
Optimize for Customers! Convergence of SEO. Social Media & Content Marketing
Optimize for Customers! Convergence of SEO. Social Media & Content Marketing
Optimize for Customers! Convergence of SEO. Social Media & Content Marketing
Optimize for Customers! Convergence of SEO. Social Media & Content Marketing
Optimize for Customers! Convergence of SEO. Social Media & Content Marketing
Optimize for Customers! Convergence of SEO. Social Media & Content Marketing
Optimize for Customers! Convergence of SEO. Social Media & Content Marketing
Optimize for Customers! Convergence of SEO. Social Media & Content Marketing
Optimize for Customers! Convergence of SEO. Social Media & Content Marketing
Optimize for Customers! Convergence of SEO. Social Media & Content Marketing
Optimize for Customers! Convergence of SEO. Social Media & Content Marketing
Optimize for Customers! Convergence of SEO. Social Media & Content Marketing
Optimize for Customers! Convergence of SEO. Social Media & Content Marketing
Optimize for Customers! Convergence of SEO. Social Media & Content Marketing
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Optimize for Customers! Convergence of SEO. Social Media & Content Marketing

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Lee Odden presentation on the convergence of SEO, Social Media and Content Marketing. Improve online customer acquisition by optimizing search and social media content across the customer buying cycle.

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  • Muito legal Iris, mas no Brasil este serviço já está disponibilizado?
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  • I am quite taken by your presentation, your download sample and your book. I am going to purchase for my Kindle edition on IPad. I love where your thoughts are going on this in terms of convergence because they mirror mine, except you have really laid it out well. You are now on my Top Ten Relevant with original thinking and insight list. As they say, You, Sir, Rock it. as a topic expert and industry leader.
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  • In an interview with Wired Magazine, Udi Manber, Google’s head of search, said that Google will make as many as 550 changes to its search algorithm this year
  • Customers do53% of time spent on the Internet is directly attributable to content consumption. AOL Nielsen May 2011
  • Social media has been capturing the lion’s share of media attention in the internet marketing world and it’s often warranted. Social networks have facilitated major changes from revolutionizing online gaming to revolutions in countries. According to Forrester’s most recent Interactive Marketing Forecasts (2011 – 2016) for the U.S., interactive spend is to reach $76.6 billion by 2016. While social media spending will increase in that time, 43% of the overall interactive forecast by 2016 will be search marketing. Only 6% or so will be social media. That said, the combination of social and search may be even more powerful and as marketers realize the benefit of integration, many will see significant returns.
  • framework for content marketing strategy and practical optimization and social media marketing tips to grow business online.
  • Show a company website screen shot with details on a marketing "problem". Something simple like increase online sales of their product
  • Example: LO approved Concept Date: 12/22/2011Copy Approved By LOGraphic Ready for DesignerGraphic Sent to DesignerFinal Graphic Sent to WileyFeedback:
  • In response to the massive competition for online attention and changes in consumer behaviors and expectations, I believe there are 3 areas marketers can optimize for a more strategic and holistic approach to successful internet marketing:Optimize for Discovery – How does your target audience prefer to find information? Search, Social, Email, Advertising, Word of MouthOptimize for Consumption – What content formats and media types does your community prefer?Optimize for Engagement – What messages, topics and contexts motivate your community to interact, share and convert?
  • In response to the massive competition for online attention and changes in consumer behaviors and expectations, I believe there are 3 areas marketers can optimize for a more strategic and holistic approach to successful internet marketing:Optimize for Discovery – How does your target audience prefer to find information? Search, Social, Email, Advertising, Word of MouthOptimize for Consumption – What content formats and media types does your community prefer?Optimize for Engagement – What messages, topics and contexts motivate your community to interact, share and convert?
  • In response to the massive competition for online attention and changes in consumer behaviors and expectations, I believe there are 3 areas marketers can optimize for a more strategic and holistic approach to successful internet marketing:Optimize for Discovery – How does your target audience prefer to find information? Search, Social, Email, Advertising, Word of MouthOptimize for Consumption – What content formats and media types does your community prefer?Optimize for Engagement – What messages, topics and contexts motivate your community to interact, share and convert?
  • The intersection of SEO, Social Media and Content Marketing arms marketers with a 360 degree opportunity to attract, engage & retain customers online.
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