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Online Reputation Management - TopRankMarketing.com

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  • + managepronline ManagePR Online 6 months ago
    Great presentation. I would like to embed your presentation on our blog. Kindly grant permission. We are building great tool to do online PR management and currently in stealth mode. Visit us at www.managepronline.com
    Thanks
  • + SalesOnlineWorld SalesOnlineWorld 7 months ago
    Trying to learn more about ORM…Great info…Many thanks…It would be great if you can send it to me @ ryan.ethan@gmail.com. Thanks in advance.

    -Ryan
  • + guestd4d052 guestd4d052 7 months ago
    thank you for your presentation I am from china ,please sent me
    along5418@gmail.com
  • + Super_Jumob_Mortgage Jesse James 8 months ago
    I had never heard of some of the tools you metnioned - like TweetBeep.

    Thank you for putting this information together.
  • + rgarnicaj rgarnicaj 11 months ago
    nice presentation I´d like to have a copy. Thanks rgarnicaj@yahoo.com
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Online Reputation Management - TopRankMarketing.com - Presentation Transcript

    • Online Reputation Management
    • Lee Odden - @leeodden
    • TopRank Marketing .com
    © 2008 TopRank Online Marketing. All Rights Reserved.
  2. WHO Is TopRank Marketing .com?
    • Digital Marketing & PR Agency
    • Based in Minneapolis
    • Founded 2001
    • Secret Weapon for Our Clients
  3. WHY Is ORM Important?
    • Customers are online
    • Prospects are online
    • Competitors are online
    • People pissed at you for no reason
    • are online
    • Future of your company is online
  4. HOW Important is Knowing About…
    • Dissatisfied customers?
    • Brand de-vangelists?
    • Brand champions & evangelists?
  5. INFLUENCE Search Social Media Online Reputation Mainstream Media
    • It’s a Reputation Engine
    It’s not a search engine
  7.  
  8.  
  9.  
  10.  
  11.  
  12.  
  13. TOOLS To Monitor/Manage Online Reputation
    • Free : Google Alerts, TweetBeep
    • Small Biz : Trackur
    • Enterprise : Radian6, BuzzLogic
  14. SHORT TERM SEO and Social Media Displace SERPs
    • Make brand optimization a process
      • Brand optimize all digital assets:
      • Text, images, audio, video
      • Optimize across departments:
      • PR, Marketing, HR, Investor
      • Result is more branded SERPs
  15. LONG TERM Identify, Qualify and Engage Dissenters
    • Is there merit to the issue?
      • If not, offer facts & ask for correction
      • If yes, offer to discuss
      • Be ready to respond via blog
      • Result can be loyal brand fans
  16. TACTICS To Build Online Reputation
    • SEO & DAO
    • Social Media Marketing
    • Media Relations & Digital PR
    • Your Digital Assets:
    • Demos
    • Press Releases
    • Images
    • Video
    • Blog/RSS
    • Media Coverage
    • Social News/Bookmark
    Optimize & Promote OPTIMIZE
  18. PUSH - PULL Outreach: Wire Service Networking Pitching RSS Optimized: Press Release Newsroom Social Media Media Coverage
  19. DOING IT RIGHT
  20.  
  21.  
  22. TAKEAWAYS Must be proactive: Monitoring conversations Content optimization Digital asset promotion Analytics Monitor SEO Promote Analysis
    • What happens in
    • Vegas stays in Vegas
    REPUTATION TIP Until someone writes about it on Twitter.
    • Lee Odden, CEO
    • TopRank Marketing .com
    • [email_address]
    • 877-872-6628
    • @leeodden
    • TopRankBlog.com
    Thank You © 2008 TopRank Online Marketing. All Rights Reserved.

+ Lee OddenLee Odden, 11 months ago

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