• Save
Online Reputation Management - TopRankMarketing.com
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Online Reputation Management - TopRankMarketing.com

on

  • 23,301 views

TopRank Online Marketing presentation on Online Reputation Management - Search, Social Media and Mainstream Press. Why is ORM important, what to measure, examples, tools for online brand monitoring ...

TopRank Online Marketing presentation on Online Reputation Management - Search, Social Media and Mainstream Press. Why is ORM important, what to measure, examples, tools for online brand monitoring and ways to deal with dissenters.

Statistics

Views

Total Views
23,301
Views on SlideShare
22,622
Embed Views
679

Actions

Likes
127
Downloads
0
Comments
15

14 Embeds 679

http://www.mauriziogalluzzo.it 235
http://www.automotivedigitalmarketing.com 183
http://www.slideshare.net 133
http://www.onlinereputationblog.com 60
http://intranet.jungleminds.nl 30
http://fairforall.org 19
http://tammymcdaniel.blogspot.com 9
http://wildfire.gigya.com 3
http://app.local.speakerfile.com 2
http://www.lmodules.com 1
http://www.e-presentations.us 1
http://pinterest.com 1
http://tallynothey.com 1
http://managerv3.3rdi-technology.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

15 of 15 Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Interesting Presentation
    Are you sure you want to
    Your message goes here
    Processing…
  • Hi I'm Rita
    I saw your profile, I must confess I picked interest in it and if you do not mind I'd like you to write me on this ID (rita27desmond@yahoo.co.uk) I'm waiting to read from you, because I have something very important and urgent to tell you. in my response I will send my picture, I'll be waiting for your response on this email id (rita27desmond@yahoo.co.uk) Please write me at THIS SITE, THANKS
    Lots of love
    Rita klssssssssssss
    Are you sure you want to
    Your message goes here
    Processing…
  • intresting...
    Are you sure you want to
    Your message goes here
    Processing…
  • Great Presentation!
    Are you sure you want to
    Your message goes here
    Processing…
  • I like it
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Online Reputation Management - TopRankMarketing.com Presentation Transcript

  • 1.
    • Online Reputation Management
    • Lee Odden - @leeodden
    • TopRank Marketing .com
    © 2008 TopRank Online Marketing. All Rights Reserved.
  • 2. WHO Is TopRank Marketing .com?
    • Digital Marketing & PR Agency
    • Based in Minneapolis
    • Founded 2001
    • Secret Weapon for Our Clients
  • 3. WHY Is ORM Important?
    • Customers are online
    • Prospects are online
    • Competitors are online
    • People pissed at you for no reason
    • are online
    • Future of your company is online
  • 4. HOW Important is Knowing About…
    • Dissatisfied customers?
    • Brand de-vangelists?
    • Brand champions & evangelists?
  • 5. INFLUENCE Search Social Media Online Reputation Mainstream Media
  • 6.
    • It’s a Reputation Engine
    It’s not a search engine
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13. TOOLS To Monitor/Manage Online Reputation
    • Free : Google Alerts, TweetBeep
    • Small Biz : Trackur
    • Enterprise : Radian6, BuzzLogic
  • 14. SHORT TERM SEO and Social Media Displace SERPs
    • Make brand optimization a process
      • Brand optimize all digital assets:
      • Text, images, audio, video
      • Optimize across departments:
      • PR, Marketing, HR, Investor
      • Result is more branded SERPs
  • 15. LONG TERM Identify, Qualify and Engage Dissenters
    • Is there merit to the issue?
      • If not, offer facts & ask for correction
      • If yes, offer to discuss
      • Be ready to respond via blog
      • Result can be loyal brand fans
  • 16. TACTICS To Build Online Reputation
    • SEO & DAO
    • Social Media Marketing
    • Media Relations & Digital PR
  • 17.
    • Your Digital Assets:
    • Demos
    • Press Releases
    • Images
    • Video
    • Blog/RSS
    • Media Coverage
    • Social News/Bookmark
    Optimize & Promote OPTIMIZE
  • 18. PUSH - PULL Outreach: Wire Service Networking Pitching RSS Optimized: Press Release Newsroom Social Media Media Coverage
  • 19. DOING IT RIGHT
  • 20.  
  • 21.  
  • 22. TAKEAWAYS Must be proactive: Monitoring conversations Content optimization Digital asset promotion Analytics Monitor SEO Promote Analysis
  • 23.
    • What happens in
    • Vegas stays in Vegas
    REPUTATION TIP Until someone writes about it on Twitter.
  • 24.
    • Lee Odden, CEO
    • TopRank Marketing .com
    • [email_address]
    • 877-872-6628
    • @leeodden
    • TopRankBlog.com
    Thank You © 2008 TopRank Online Marketing. All Rights Reserved.