Online Reputation Management - TopRankMarketing.com

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Online Reputation Management - TopRankMarketing.com - Presentation Transcript

    • Online Reputation Management
    • Lee Odden - @leeodden
    • TopRank Marketing .com
    © 2008 TopRank Online Marketing. All Rights Reserved.
  2. WHO Is TopRank Marketing .com?
    • Digital Marketing & PR Agency
    • Based in Minneapolis
    • Founded 2001
    • Secret Weapon for Our Clients
  3. WHY Is ORM Important?
    • Customers are online
    • Prospects are online
    • Competitors are online
    • People pissed at you for no reason
    • are online
    • Future of your company is online
  4. HOW Important is Knowing About…
    • Dissatisfied customers?
    • Brand de-vangelists?
    • Brand champions & evangelists?
  5. INFLUENCE Search Social Media Online Reputation Mainstream Media
    • It’s a Reputation Engine
    It’s not a search engine
  7.  
  8.  
  9.  
  10.  
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  12.  
  13. TOOLS To Monitor/Manage Online Reputation
    • Free : Google Alerts, TweetBeep
    • Small Biz : Trackur
    • Enterprise : Radian6, BuzzLogic
  14. SHORT TERM SEO and Social Media Displace SERPs
    • Make brand optimization a process
      • Brand optimize all digital assets:
      • Text, images, audio, video
      • Optimize across departments:
      • PR, Marketing, HR, Investor
      • Result is more branded SERPs
  15. LONG TERM Identify, Qualify and Engage Dissenters
    • Is there merit to the issue?
      • If not, offer facts & ask for correction
      • If yes, offer to discuss
      • Be ready to respond via blog
      • Result can be loyal brand fans
  16. TACTICS To Build Online Reputation
    • SEO & DAO
    • Social Media Marketing
    • Media Relations & Digital PR
    • Your Digital Assets:
    • Demos
    • Press Releases
    • Images
    • Video
    • Blog/RSS
    • Media Coverage
    • Social News/Bookmark
    Optimize & Promote OPTIMIZE
  18. PUSH - PULL Outreach: Wire Service Networking Pitching RSS Optimized: Press Release Newsroom Social Media Media Coverage
  19. DOING IT RIGHT
  20.  
  21.  
  22. TAKEAWAYS Must be proactive: Monitoring conversations Content optimization Digital asset promotion Analytics Monitor SEO Promote Analysis
    • What happens in
    • Vegas stays in Vegas
    REPUTATION TIP Until someone writes about it on Twitter.
    • Lee Odden, CEO
    • TopRank Marketing .com
    • [email_address]
    • 877-872-6628
    • @leeodden
    • TopRankBlog.com
    Thank You © 2008 TopRank Online Marketing. All Rights Reserved.

+ TopRank Online MarketingTopRank Online Marketing, 2 years ago

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