New Media Rat Pack - Content & Community Visual eBook from #NMX & @TopRank

52 Tips on Content & Community From the Top New Media Experts TopRankMarke+ng.com

The Rat Pack is Back “I think my greatest ambi1on in life is to pass on to others The New Media Rat Pack Takes on NMX Las Vegas what I know.” -‐Frank Sinatra In the 1960’s, the Rat Pack ran Vegas. Fans poured into the city of lights from all over the country, to hear the likes of Frank Sinatra, Dean Mar+n, Sammy Davis, Jr., Joey Bishop, and Peter Lawford perform. Seeing the Rat Pack live was an experience. People would even sleep in their cars or hotel lobby’s just for the opportunity to see the legendary group perform. Not unlike the Rat Pack of the 1960’s, the New Media Rat Pack presented by TopRank and NMX is an experience. On January 5-‐8, 2013, aVendees will gather from all over the country to gain insight from some of the top performers in new media. NMX 2013 promises to be a truly memorable experience for all in aVendance. This Visual eBook serves as a preview to what is to be the best BlogWorld show you’ve ever seen. It is ﬁlled with +ps, tac+cs and advice from 52 NMX Live speakers, on topics ranging from branding to podcas+ng. Remember: What happens in Vegas doesn’t stay in Vegas; it ends up on the social web! NMX & TopRank Online Marke+ng Image via ShuVerstock TopRankMarke+ng.com

NMX Speakers & Topics Branding Mobile Linda Sherman  Dorie Clark  Marcy Massura Dan Keldsen  Brian Wong Michael Brito Content MarkeGng Blogging Ann Handley  Lee Odden  Guy Kawasaki David Risley  Bill Belew  David Gass John Meyer  Spud Hilton  Chris Ducker Gary Arndt  Dre Areda  Jeremiah Giehl Sam Fiorella Patrice Yursik  BriV Michaellian Video Social Media Kai Soremekun  Angelique Toschi  Dave Taylor Jay Baer  ScoV Abel  Jus+n Levy Al Thompson  Annunziata Gianzero Lin Humphrey  Aaron Hockley  Mitch Joel Stephanie Sammons  Chris+ne Crandell PodcasGng MaV Ridings  Mark Miller  Amy Vernon Jamie Tardy  Farnoosh Brock  Jenn Swanson Robert Scoble Jason Cabassi  Jason Van Orden  Pat Flynn Rob Walch  Lou Mongello New Media Law John Corcoran  Brian Wassom  Art Neill Websites Andy Hayes  Mitch Canter  Peter VanRysdam Image via ShuVerstock TopRankMarke+ng.com

Branding Brand PercepGon Is Invaluable “The effect of The Rat Pack had a percieved value based on the quality of their shows as well as the promo+ons that went along with them. In an age of hyperconnected customer par+cipa+on consumers, branding is even more important. Your company has the opportunity to become more recognizable, popular, and loved among fans and with social media on customers. Brands have a value all of their own. While products and services may come brands is undeniable.” and go, a brand will typically outlive these changes. Branding your company online is an essen+al element for building a business in today’s world. Socially connected companies can not only par+cipate in the conversa+on around their brand, but help drive it. Researchers at IDG Group recently found that just about every consumer now uses social media and that brand percep+on is a massive sales driver. •  95% of consumers now use at least one social network •  44% more likely to purchase based on posi+ve brand exposure •  44% of consumers more likely to recommend the brand to a friend The +ps you’ll find in this sec+on can help you achieve the same posi+ve outcomes for your business. Use this guide to help define your brand voice and story; discover new strategies for building your brand across search, social and even offline. Image via ShuVerstock TopRankMarke+ng.com

Branding Dorie Clark Linda Sherman Forbes & Harvard Courage Group Business Review @lindasherman @dorieclark LindaSherman.net DorieClark.com The Digital Divide – Why Brands Don’t Get It Build A Personal Brand That Benefits Your Company You don’t need to be in the marke+ng department to make Social Business relevant If you want to build a loyal community to your career. An engineer can contribute around your blog, get clear about why and support ideas cross-‐department within companies may be nervous you’ll build the company and build a following as an up your brand on their dime, then leave. expert in his field externally. Allay their fears by showing how your brand benefits their ROI. Best example: your content brings in new inquiries or customers. TopRankMarke+ng.com

Branding Marcy Massura Michael Brito Weber Shandwick Edelman @marcymassura @britopian MarcyMassura.com britopian.com These Brands Get It – These Brands Don’t The New Inﬂuencers: Brand Advocacy Inside & Out The best brands, the ones who are really ‘owning’ the social space right now, are Brands must do more than just "empower" BRAVE. They take risks and experiment; in their brand advocates. They must "enable" general, they are bold in their approach. them by crea+ng speciﬁc programs that Cuong through the noise is not for the +mid. encompass content, measurement, longevity If you want to be a winning social brand, you of the program, and more importantly, have to take a deep breath and jump in. The understand how their content can feed into bigger the splash, the braver you are. the overall marke+ng strategy. TopRankMarke+ng.com

Blogging Frequency In Blogging Is Key To Success Visitors find comfort when they visit the same Las Vegas hotel, restaurant, or casino “Marketers must mul+ple +mes and have a pleasant and consistent experience. Similarly, to create a posi+ve experience with our blog we must take an op+mized approach by determining take an op+mized who our readers are and what they’re looking for when they visit. approach to A recent industry survey from Hubspot shows that 92% of companies who blog several +mes per day have acquired a customer from their blog. blogging.” However, further findings published on jequllas.com uncovered that: •  Over 65% of business blogs haven’t been updated in a year or more •  81% of businesses agree having a blog is useful or cri+cal to their business •  But less than 35% blog more frequently than once per month. While it’s understood that blogging can benefit a business as well as drive leads, it can be difficult to +e these results back to business objec+ves. This disconnect may make it difficult to jus+fy the +me and investment required to build and scale a successful business blog. In this sec+on, you will learn how to iden+fy the people with whom it is most advantageous for your company to connect. You will discover research and planning tac+cs to assist you in recognizing your compe++ve advantage. Finally, you will learn about op+mizing a blogging strategy that’s built to scale with both your business Image via ShuVerstock objec+ves and audience needs in mind. TopRankMarke+ng.com

Blogging David Risley Bill Belew Blog Marke+ng Academy BillBelew.com @davidrisley @thetrafficprof BlogMarke+ngAcademy.com BillBelew.com Blog MoneGzaGon Overview: What Are 4 Concrete Steps to Get 1,000,000 Your OpGons To Make Money With A Blog? Relevant Unique Visitors to Your Blog If you want to make money with your blog, Know the benchmarks -‐ how many posts, never forget your job is to create a desirable which SEO parameters are key, how osen outcome in the lives of your readers. That you should post and how long it will take outcome needs to be something theyll pay to reach your traffic goals -‐ and you will be for and find valuable. able to pace yourself accordingly. Remember, businesses sell things; as a Add to that the right personality and you, blogger, youre not exempt from these basic too, can see 1,000,000 real and relevant rules. visitors to your blog. TopRankMarke+ng.com

Blogging David Gass @davidgass Did You Know? BuyingandSellingWebsites.com The average budget spent on company blogs and social media increased from 9% in How Much Can I Sell My Blog For? 2009, to 21% in 2012. Blogs can become more than just a revenue stream or a HubSpot Blogging Study 2012 vehicle for writers to share their insight. As you build a blog, think with the end in mind. Do you have an exit plan for the blog? Do you plan on contribu+ng to the website forever? Or would you like to build an audience that could be of great value to another business in the future? The poten+al to sell a blog is more than a dream, it is reality. My +p for all bloggers: Treat the blog as a business, not just a website. With that in mind, you will build an asset that has value and could poten+ally be sold one day. TopRankMarke+ng.com

Blogging Gary Arndt Dre Armeda Everything Everywhere Sucuri Security @everywheretrip @dremeda Everything-‐Everywhere.com Sucuri.net The Digital Divide – Why Brands Don’t How Anyone Can Hack Your Wordpress Get It Site In Less Than 5 Minutes and What You Can Do To Prevent It What separates you from the big media companies is your personality. Dont try to When it comes to blog security, the two compete with them at their own game. biggest factors leading to being hacked or Express yourself, make your opinions infected are outdated sosware and poor known and be personable. passwords. If you want to keep your site up and clean, and your readers safe, be sure to use strong passwords and keep your website sosware up-‐to-‐date! TopRankMarke+ng.com

Blogging Jeramiah Giehl Patrice Yursik para-‐Dox parABLEs Afrobella @justparaDOX @afrobella ParadoxParables.org Afrobella.com Three Very Unique Ways To Build A How To Actually Grow A BIG Brand & Massive Community Community With Just A Simple Blog Focus on being the best you that you can Follow your passion and create an online be. Be transparent and make your work a plavorm that’s genuinely reﬂec+ve of journey; a process people can go on with yourself, your interests and your beliefs. you. That will ensure you never lose that passion for your subject maVer, and that your readers will respond to you in a similar fashion. Staying true to yourself always pays oﬀ in the long run. TopRankMarke+ng.com

Blogging Bri` Michaellian Work Smart Lifestyle @mamabriV Did You Know? WorkSmartLifestyle.com Plavorms used by the top 100 blogs: 49% -‐ Wordpress How To Build Your Blog Community: Three Top Bloggers Share Their Secrets 14% -‐ Custom If you want to build a loyal community 7% -‐ Movable Type around your blog, get clear about who you are, what makes your voice unique 6% -‐ Drupal and what your core message and values are. Once you understand this, you can 4% -‐ BlogSmith develop an editorial calendar that naturally aVracts the type of person who TechCrunch.com is looking for your message. TopRankMarke+ng.com

Social Media PosiGve Social Exposure = Consumer SaGsfacGon “Social media is The Rat Pack was originally thought to be nothing more than a lounge pop culture fad of the 1960’s. Comparably, sites like Facebook and TwiVer were helping brands build ini+ally perceived as liVle more than fads or +mewasters for teens. Today, many companies s+ll struggle to aVribute sales to social ac+vi+es, yet the trust, loyalty, and influence of social ac+vity on consumers is undeniable. brand recogni+on.” A survey of tech buyers by IDG found that a whopping 95% of companies use at least one social media site and that exposure to a product on that site had a posi+ve effect on their likelihood to purchase by 44%. Social exposure also posi+vely affects a consumer’s overall sa+sfac+on with a company, willingness to recommend the company to others, and brand loyalty. Social media is helping brands build trust, loyalty and brand recogni+on, among other measurable benefits. A recent study from Nielson finds: •  92% of global consumers say they trust earned media above all other forms of adver+sing. •  58% of trust messages on company websites. •  50% find content in emails they consented to receive to be credible. In this sec+on, you will find +ps and best prac+ces to help you successfully navigate the social media marke+ng landscape and more effec+vely convey your brand’s story to your prospects and customers. Image via ShuVerstock TopRankMarke+ng.com

Social Media Jay Baer Sco` Abel Convince & Convert The Content Wrangler @jaybaer @scoVabel ConvinceandConvert.com TheContentWrangler.com YouGlity: Why Smart Companies Focus Finding Time To Make Social Work For on Helping, Not Selling You Change your marke+ng objec+ve from Cant find +me to innovate? Nonsense. selling to helping. If you sell something, Your daily rou+ne is riddled with you make a customer today. If you help inefficiencies. Where to start? Priori+ze someone, you may create a customer for your day. Allocate specific +me for each life. Try to make your marke+ng so useful task. Automate everything possible. Start people would theore+cally pay for it. If with your email inbox; harness the power you make your marke+ng astoundingly of rules to route messages to folders. useful, your customers will do your Unsubscribe from non-‐essen+al bulk mail promo+onal work for you. lists. TopRankMarke+ng.com

Social Media JusGn Levy Citrix @jus+nlevy jus+nrlevy.com It’s A Mobile And Social World – How To Succeed In It Just because a company has an ac+ve social media presence, it does not make them a "social business". To evolve from having a branded TwiVer account and Facebook page into becoming a social business, companies must engage all members of their ecosystem (employees, customers and partners) while developing integrated strategies that +e to business objec+ves. Companies moving into this next phase will need to ini+ally focus on designing ﬂexible frameworks, social governance and opera+onal processes that are the founda+onal building blocks social strategies can be built on. TopRankMarke+ng.com

Social Media Lin Humphrey Aaron Hockley PhD Student Hockley Photography @linhumphrey @ahockley About.me/linhumphrey SplatPhoto.com The Connected Consumer You’re A Beèr Photographer Than You Realize: Photography Tips For New Media Companies that understand the connected consumer will appeal to their As you make photos for use in social sense of self and aim for authen+c word media, consider the size/orienta+on. of mouth from these influen+al Avatars and profile photos are osen customers. Connected consumers signal square, so keep that in mind when making their innova+on as part of their iden+ty to the image. If youre crea+ng a photo for their network through their consump+on your blog, consider whether square, and buying choices-‐-‐smart marketers will landscape (horizontal) or portrait (ver+cal) make the mechanism to share as simple orienta+on will look best with your sites and compelling as possible. theme. TopRankMarke+ng.com

Social Media Mitch Joel Twist Image @mitchjoel TwistImage.com/blog How To Find, Grow, Connect And Inﬂuence Your Network Now that everyone is on social networks, sharing and conversing, how do you adapt your business to capitalize on just how much our world has changed and get the edge on where all of this is taking us? I think weve moved past disrup+on into uncharted territory. This is a +me of great upheaval in business. The challenge is that most businesses dont know how to adapt; most of the people who are working for these companies dont know how to change. Technology hasnt just transformed how we buy or sell our wares to consumers, or how we connect socially. Technology has sent business through a rapid state of gene+c muta+on and were s+ll in the middle of this evolu+on. I call this moment in +me purgatory. Were not in hell... but this certainly isnt heaven either. CTRL+ALT+DEL will both clear the brush and act as a roadmap through this purgatory. TopRankMarke+ng.com

Social Media Stephanie Sammons ChrisGne Crandell Wired Advisor, LLC New Business Strategies @stephsammons @chriscrandell StephanieSammons.com Chris+neCrandell.com 7 Powerful LinkedIn MarkeGng Strategies It’s A Mobile And Social World – How To for Building Your Business Succeed In It Dont overlook LinkedIn as a rich social B2B and B2C buyers are in charge. Before media channel for cul+va+ng you start to engage with prospects, do rela+onships, driving traﬃc to your blog, deep research to understand their buyers’ and developing new leads for your journey. Use primary interviews, focus business. No maVer what kind of business groups, and round tables to deﬁne their you are in, geong involved in a life+me experience. Then align your professional network of over 187 Million company’s processes directly to this ac+ve and engaged members can help journey. You should see a 40-‐70% you get to the next level. increase in revenue. TopRankMarke+ng.com

Social Media Ma` Ridings SideraWorks @techguerilla SideraWorks.com/blog The New Influencers: Brand Advocacy Inside & Out One of the most valuable, but woefully ignored, assets for advocacy is siong right under your nose: your employees. They can be the key to building an incredibly effec+ve and profitable advocacy network, one that is proven to move the sales needle and drive brand affinity. Building advocates from the inside out is not as much a marke+ng exercise as it is an exercise in organiza+onal improvement. Sure, there are risks to be managed, guidance to be issued, and structured incen+ves to put into place. However, with the right approach, these can be easily mi+gated and the impact is far greater and longer las+ng than with simple external advocacy programs alone. If your employees arent passionate about your organiza+on, how can you expect your customers to be? TopRankMarke+ng.com

Social Media Mark Miller Amy Vernon Nothing But Sharepoint Internet Media Labs @eusp @amyvernon NothingButSharepoint.com Amyvernon.net It’s A Mobile And Social World – How To How To Build Your Blog Community: Succeed In It Three Top Bloggers Share Their Secrets Social media is not a plavorm, it is a My biggest +p? Dont be stupid. In other concept. You can use that concept to words, assume that everything you say extend your community and build digitally can and will be public at some rela+onships. point. It doesnt maVer if its in a private email, a TwiVer DM, a private Facebook group. If its going to embarrass you, dont digitally write it down. TopRankMarke+ng.com

Social Media Robert Scoble Rackspace @scobleizer Scobleizer.com What’s Next With Social, Mobile And The Cloud? We are heading into an age of context where systems can predict your next move. The New England Patriots are already using these technologies to try to predict when youll buy your next beer while siong in the stadium. These predic+ve systems are built on ﬁve exponen+ally growing technologies: wearable computers, sensors, big databases, social behavior, and loca+on data. As you Tweet, move around, check in, take photos or do other things this contextual web learns more about you, your behavior, and tries to ﬁgure out what you might do next and how it might help you do that. A great example that shipped in 2012 is Google Now but more are coming. Well discuss the impacts that these predic+ve technologies will have on all of us. TopRankMarke+ng.com

New Media Law Even a Small Legal Blunder Can End Up In the Headlines “Are you staying on The original Ocean’s 11 finds the Rat Pack smack dab in the middle of a Vegas the right side of the heist. While that example may be extreme, it is important that in your online marke+ng ac+vi+es -‐ when your business involves pos+ng content, offering law?” commentary on current events, commissioning studies -‐ that you stay on the right side of the law. Media law may not seem a pressing concern in everyday business in the typical organiza+on. Yet every so osen, a legal blunder in the online space makes headlines. Staying on top of new media laws can help you: •  Protect your company from li+ga+on. •  Prevent missteps outside the law in regards to labor and employment, intellectual property rights, securi+es and consumer privacy. New media law is indeed navigable and that the risks inherent to doing business in the current online environment are manageable. All ac+vi+es in business pose risks, yet the payoffs are poten+ally huge. In this sec+on, legal experts will share their advice on new media law and the intersec+on with social media, copyright, contracts, collabora+ons and more as aVendees aVempt to navigate seemingly murky legal waters in the age of new media. Image via ShuVerstock TopRankMarke+ng.com

New Media Law John Corcoran Brian Wassom The Smart Business Revolu+on Honigman Miller blog Schwartz and Cohn, LLP @johncorcoran @bdwassom SmartBusinessRevolu+on.com wassom.com Social Media and the Law: Emerging Social Media and the Law: Emerging Legal Legal Issues and ObligaGons Issues and ObligaGons As the social media landscape con+nues Personal iden++es have value. Don’t use a to evolve, legal issues will develop and person’s name or photo to promote your companies ac+vely engaged in leveraging business if you’re not sure you have the social media will need to stay on their rights to use it. toes. Always remember to disclose aﬃliate rela+onships, avoid using other companies trademarks or copyrights, and respect employees separate personal social media accounts. TopRankMarke+ng.com

New Media Law Art Neill New Media Rights @newmediarights newmediarights.org Legal Ease – What You Should Know to Stay on the Right Side of the Law Having a working knowledge of copyright when sharing video on the Internet is important. The chance youll actually be sued for an isolated infringing video on the internet is low, but geong your video taken down can have all kinds of other consequences. You could get an account strike. Account strikes may prevent you from becoming a YouTube partner, for instance. Two or three strikes can get an account completely banned, erasing the +me and money youve spent, and the goodwill created by your channel. Knowing your rights can keep you crea+ng rather wrapped up in legal disputes. TopRankMarke+ng.com

Mobile Mobile: AnyGme Anywhere Access For Consumers “How can your Sammy Davis, Jr., would have marveled at the technology available today. Marketers of his era certainly didn’t need to worry about digital downloads, business get ahead of smartphones or tablet shopping. Fast forward to the realm of our New Media Rat Pack: according to a study by mobile manufacturer Ericsson by the year consumers who are 2020 there will be over 50 billion connected devices. already constantly on Mobile phones have become smarter and consumers hungrier for informa+on to help them make beVer buying decisions. Recent ﬁndings from Smart Media the go?” Tips include: •  The average response +me to an email is 90 minutes. The average response +me to a text message is 90 seconds. •  61% of people said that if they tried to access a website that wasn’t op+mized for mobile they would visit the website of a compe+tor. •  1 out of every 8 smartphone users will search for beVer pricing on a product or service while at the store. Mobile use is growing. People access the web from retail stores, from work, while in transit, and almost anywhere imaginable. How can your business get ahead of consumers who are already constantly on the go? In this chapter, you will learn how to op+mize content for mobile consump+on. Learn how to cater to the connected consumer in 2013 and Image via ShuVerstock beyond with these +ps and guidelines. TopRankMarke+ng.com

Mobile Dan Keldsen Brian Wong Informa+on Architect Kiip @dankeldsen @brian_wong Informa+onArchitected.com kiip.com The Art of Mobile Business The Art of Mobile Business If youre looking to engage employees, The in+macy of the mobile device can customers, partners, suppliers, or anyone help you build closer rela+onships with else, keep in mind that its a two-‐way street. consumers by crea+ng a connec+on that If you want to GET engagement, you need to is less interrup+ve and more personal GIVE engagement, and keep your than ever before. engagement loops constantly running. Without a plan to feed engagement, be prepared for your engagement eﬀorts to starve and wither away. Heres a hint: mobile may be the key. TopRankMarke+ng.com

Content Marketing Win Big With Killer Content MarkeGng “92% of U.S. adults Just like a gourmet meal in Las Vegas, your content marke+ng plan is made up of many ingredients. Marketers are using content in all the read content online, ways you might expect: spending more than •  •  Blogs Social Channels seven hours per week •  Press Releases •  Email Marke+ng looking for content.” However, content marke+ng also extends to mobile apps, events, gamiﬁca+on and elsewhere. Ninety-‐two percent of U.S. adults read content online, spending more than seven hours per week looking for content (this is higher among the younger age groups). Further, Americans read three to four ar+cles per session and watch two to three videos per session, on average, though they note this number is higher among males for both ar+cles and videos. In this chapter, you will learn how to hone in on the content you should be crea+ng. You will discover content planning strategies to help you directly +e content marke+ng eﬀorts with business objec+ves and consistently create interes+ng, meaningful content for your audience. Image via ShuVerstock TopRankMarke+ng.com

Content Marketing Ann Handley Lee Odden Marke+ngProfs TopRank Online Marke+ng @marke+ngprofs @leeodden Marke+ngProfs.com TopRankMarke+ng.com The Scoop On Content MarkeGng: From Myth-‐BusGng Social, SEO & Content IdeaGon to Inﬂuence 90% of B2B marketers include content Give your content wings and roots. Focus marke+ng in their mix and while content not on just crea+ng content. Instead, investment is on the rise, numerous "myths" focus on crea+ng content thats worth distract marketers from achieving success. sharing. For example, the idea that content marke+ng The best content marketers involve their is simply adding more content can result in a customers at a fundamental level, by tremendous waste of resources. Quality, not puong their customers at the heart of quan+ty rules the day to beVer aVract, their larger story, and allowing them to engage and convert new customers. That share it, all across the social web. said, a quan+ty of quality works just ﬁne. TopRankMarke+ng.com

Content Marketing Guy Kawasaki Alltop.com Did You Know? @guykawasaki Top B2B Content Marke+ng apethebook.com Tac+cs: 87% -‐ Social Media BusinessNext Keynote 83% -‐ Ar+cles Wri+ng is an art form, and a book is an end in itself‹don¹t write a book solely because it is a 78% -‐ eNewsleVers means to an end. The good reasons to write a book are the desire to enrich people¹s lives, to further a 77% -‐ Blogs cause, to achieve an intellectual milestone, and to get something oﬀ your chest. The bad reasons are 71% -‐ Case Studies to make a lot of money or to increase your ContentMarke+ngIns+tute.com consul+ng or speaking business. TopRankMarke+ng.com

Content Marketing John Meyer Spud Hilton Lemon.ly S.F. Chronicle @johntmeyer @spudhilton Lemon.ly SFgate.com/ badla+tude An Infographic is Worth a Thousand Road Map to Storytelling: WriGng That Words (and Clicks) Turns Visitors Into Loyal Readers 83% of all learning is visual. We live in a Wri+ng without a point is just typing. data driven world that is proliferated with Finding the angle or premise of a story can marke+ng messages and new content. be as easy as asking: 1) Why do I want to Learn to tell a story through visuals to cut tell this story? 2) Who are the readers? 3) through the cluVer, but never lose site of What message or point do I want readers your narra+ve. to take away from this story? TopRankMarke+ng.com

Content Marketing Did You Know? Chris Ducker ChrisDucker.com Top goals for content @chriscducker marke+ng: ChrisDucker.com 51% -‐ Lead Genera+on 45 Things New Media Content Creators Can 38% -‐ Brand Awareness Outsource to Virtual Assistants to Help Grow Their Business 34% -‐ Though Leadership As content creators, working smart instead of hard is 77% -‐ Sales something we should be engrossed with. Working with virtual staff allows us to concentrate on 71% -‐ Customer Aquisi+on CREATING the content, so our virtual assistants can BtoB Research Insights 2012 then focus on the marke+ng side of things. This equates to more +me spent crea+ng content that truly focuses on solving problems and shaping lives, rather than just producing marke+ng fluff. TopRankMarke+ng.com

Content Marketing Sam Fiorella Sensei Marke+ng @samfiorella SenseiWisdom.com A Look Into The Future Of Influence MarkeGng Influence Marke+ng Tip: Change your data points and focus. Word of Mouth (WOM) was once an effec+ve amplifier of brand messages and influence over a target audience. However, it has been disrupted by the overload of data and opinion in social media channels, that are readily shared and eagerly consumed across a dizzying array of devices. Social influence scoring plavorms have aVempted to sort out who is truly influen+al, yet the lack of context and limited data sources u+lized have resulted in crea+ve campaigns dictated by plavorm and the influencer, not the decision maker. To be effec+ve, marketers must move past these plavorms and reorient their focus on the consumer, their decision-‐making process and where they are in the purchase lifecycle. These new data points will create a new influence marke+ng universe, where campaigns revolve around the customer, not the influence plavorm. Influence marke+ng can be held accountable to transac+ons, not just amplifica+on. TopRankMarke+ng.com

Video OpGmize Your Video Strategy For Fan Preferences “Americans viewed In the 1998 movie “The Rat Pack”, Ray LioVa and Don Cheadle took on the roles of a life+me playing the real life Rat Pack on the big screen. For the new nearly 11 billion video media rat pack the screen might be smaller but the roles they’re playing are just as important when it comes to using video to create content and build ads in October 2012.” community. The past year has seen a 38% increase in the number of people accessing video online and a 34% increase in accessing video on smartphones. The 2013 B2B Content Marke+ng report from Content Marke+ng Ins+tute and Marke+ngProfs found that: •  70% of B2B content marketers use videos. •  Use of video has risen from 52% in 2011 to 70% in 2012. •  58% rate videos as the most eﬀec+ve content marke+ng tac+c. Video adver+sing has also proven eﬀec+ve; Americans viewed nearly 11 billion video ads in October, with each of the top 5 video ad proper+es delivering more than 1 billion video ads (comScore). If you are ready to tap into an informa+on-‐hungry online audience hundreds of millions of people strong, the +ps in this sec+on are for you. Learn how to create engaging video content, op+mize with keyword rich descrip+ons, and gain insight from those spending +me in front of the camera. Image via ShuVerstock TopRankMarke+ng.com

Video Kai Soremekun Angelique Toschi WhoisCHICK.com Interna+onal Academy @whoischick of Web Television WhoIsChick.com @lhriangel AngeliqueToschi.com DirecGng Your Way Out of a Paper Bag Social Media & Web Series: Shouldn’t They Get Married Already? Learn to communicate with your crew through the medium they know best. Engagement is key. Rather then puong Communica+ng your vision through the your content out and forgeong about it, senses (pictures, sounds) far outweighs make eﬀorts to communicate with your words, which can osen be misinterpreted. audience, respond to messages, and make them feel like they are a part of the decision making process. This grows your community and shows your fans that you respect and appreciate them, which in the need will make your community stronger. TopRankMarke+ng.com

Video Dave Taylor @davetaylor AskDaveTaylor.com Quick And Dirty Video ProducGon Workshop For Your First YouTube Video I dont need to tell you how popular YouTube is and how if you take my workshop youll be able to learn about fast, easy ways to produce video. What you might not realize is that uploading your video using a helper app means that youre unlikely to add keywords and a descrip+on, and thats like shoo+ng your video upload in the foot. Not good! Instead, always jump onto YouTube itself and spend the extra minute or two crea+ng an accurate, keyword-‐ rich descrip+on and making sure that the keywords themselves broadly describe your new movie. TopRankMarke+ng.com

Video Al Thompson Annunziata ValDean Entertainment Gianzero @althompsoninc Ivy Media Group, Inc. lenoxaveseries.com @nunzitweets Annunziata.com AcGng Up! How To Do Your Best Work AcGng Up! How To Do Your Best Work For Any Screen For Any Screen A lot of people get into ac+ng and put Even though it feels like everybody and his school on the back burner. You always brother are making a web series, there need something to fall back on, especially really is a core community you should join for a young person trying to be an actor. in order to network and enhance your You need to be more of a business person visibility. They are a suppor+ve, crea+ve than an actor; you need to be able to get group, essen+al to sustaining a career in the right business people on your team. the web series world. who have your best interests in mind. TopRankMarke+ng.com

Podcasting Podcasters Go All In With InteresGng Content “For businesses, the When fans from all over the country came to see the Rat Pack in Vegas, they opportunity is not in knew they were going to get their money’s worth. Similarly, podcas+ng is a fantas+c opportunity for companies and individuals to establish exper+se, the number of build their brand and influence consumers through portable audio content they can digest on their own +me. listeners, but in the Edison Research shared their findings on the current state of podcas+ng: number of engaged •  The podcas+ng audience has migrated from early adopters to more mainstream media consumers. consumers.” •  Podcast consumers prefer content on their desktop, but mobile phone media consump+on is surging. •  Those consuming podcasts index very highly for social networking. NMX Live features a plethora of podcas+ng experts, sharing their experience and teachings in over a dozen different sessions. Perhaps you are just star+ng out, or looking to op+mize your exis+ng podcast collec+on. Maybe you’re already established and ready to up your audio content game with interviews, or more effec+vely +e your podcas+ng strategy to your business goals. In this sec+on you’ll find answers to ques+ons such as: How can you ensure a steady schedule of interes+ng, high quality content for listeners? How can you most effec+vely market your podcast content and build your audience? Read Image via ShuVerstock on for +ps to help you with your content planning, op+miza+on, distribu+on. TopRankMarke+ng.com

Podcasting Jaime Tardy Farnoosh Brock Eventual Millionaire Prolific Living Inc. @eventualmillion @prolificliving EventualMillionaire.com ProlificLiving.com How To Create Amazing Interviews For How To EffecGvely Podcast To A Global Your Podcast Audience The BEST way to access and meet hard-‐to-‐ My best podcas+ng +p is to remember reach people is to interview them. They that you are podcas+ng for the listener, get the benefit of reaching your audience, not yourself. Dont ever get so enchanted and you get to start a rela+onship with with yourself or your own voice that you them. forget the listener. Always keep the listener in mind and podcast with sincerity and honesty. TopRankMarke+ng.com

Podcasting Jenn Swanson Jason Cabassi Communica+on Diva ‘The Walking Dead’ @jennswanson2 Cast Communica+onDiva.com @jasonandkaren WalkingDeadCast.com The Top Reasons Why Bloggers Should Tips and Techniques For Building A Launch A Podcast! Successful Fan Podcast Worry less about edi+ng/perfec+ng and When you ﬁrst get started, act as if you making things slick. People listen because already have the audience you want, in they want to feel a connec+on with you as size and character. Be persistent with it a human being, so liVle glitches and and youll draw them to you. imperfec+ons allow the REAL you to come across. It makes you more of a "regular" person they can relate to on a personal level. TopRankMarke+ng.com

Podcasting Jason Van Orden Pat Flynn Internet Business Mastery The Smart Passive Income @jasonvo Blog InternetBusinessMastery.com @pavlynn SmartPassiveIncome.com Media Money: 5 AcGon Plans For Proven Methods To Use Free In Your ProfiGng From Your Blog, Podcast or Business To Get More Traffic, More WebTV Show Subscribers and More Customers The best way to make money from your People misunderstand using free in their content is to sell informa+on to your business all of the +me. Free is NOT a audience. An easy way to make money is business model, its a strategy within a to offer group coaching calls that guide business model -‐ an indirect path to clients through the solu+on to one of their revenue or some other goal that you biggest pains. With PayPal and a free might have with your website. Make sure conference line, you can sell coaching call that path is complete. access star+ng this week. TopRankMarke+ng.com

Podcasting Rob Walch Lou Mongello Libsyn WDW Radio @podcast411 @loumongello Libsyn.com LouMongello.com Audio PodcasGng – Doing It All From Your 7 Ways To Find, Sign and Proﬁt From iPad Sponsors For Your Brand For each female podcaster, there are over Be Everywhere. Always. Create content in 3,600 female bloggers. If you are a the way that people are most comfortable blogger and want to stand out from the consuming it: audio, video, blog, book, crowd, start podcas+ng. Now, you can streaming and in-‐person. Make your own podcast 100% from your iPad, anywhere opportuni+es. you want, whenever you want. TopRankMarke+ng.com

Websites User Experience + FuncGonality = Great Design “A great website A well-‐designed Las Vegas casino website can draw in ﬁrst +mers and repeat visitors alike. Design is not only about graphic elements or outward design must cater to appearances; usability, ease of naviga+on and func+on are all top priori+es for a corporate or e-‐commerce website. Errors and bugs, site func+onality the needs of the and speed, and naviga+on issues are among the top causes of lost purchases and shopping cart dropouts, according to Econsultancy. user.” 97% of websites fail at user experience, according to Forrester Research. Failing to plan is planning to fail. A great website design must also cater to the needs of the user, in order to aVract, engage and convert them to customers. A well-‐designed site caters to customers and search engines with proper structure, meta data and technical specs that make it easier for the site to rank higher and be found. But what is the purpose of appearing in search results? Usability tes+ng is also important during design, launch, and on an ongoing basis. How do people ﬁnd your site? How does your site assist them in decision making and comple+ng a purchase? Are there barriers causing lost sales or subscribers? It may be +me to look at your exis+ng site with a more cri+cal eye, to see if there are opportuni+es to beVer serve your customers. Use the +ps in this sec+on to improve your website design, usability and ul+mately, your boVom line. TopRankMarke+ng.com

Websites Andy Hayes Mitch Canter Hayes Media Group Studio Nash Vegas @andrewghayes @studionashvegas AndyHayes.com StudioNashVegas.com Live Website CriGques: When You’re Too Advanced Blog Design: The Latest Tools, Close, You Can’t See It Trends & Best PracGces You Can Implement Today! Get feedback. Then get some more feedback. As the saying goes, you dont If theres any design "trend" that you know what you dont know -‐ and only by should focus on, then make sure your site asking your current customers, as well as is responsive to a mobile device. poten+al clients (or even beVer, the Mobile devices arent going anywhere, people who said no), can you incorporate and its up to content creators to give that useful informa+on into your plans. users the best experience for viewing Also, work on asking beVer ques+ons. their content. TopRankMarke+ng.com

Websites Peter VanRysdam 352 Media Group @peter352 Did You Know? 352media.com 9 Common Ecommerce Website Usability Issues: 1. No cost es+mate before checkout 2. Too much info for registra+on Defining & Maximizing Conversions Through Beèr 3. Missing auto-‐fill on forms Usability 4. Absent les rail filter 5. No instruc+on for input format When it comes to websites, we focus way too much 6. Poorly op+mized search on design. While it is important to have a good-‐looking 7. Messy top naviga+on site, it’s even more important to make sure it works. 8. No user reviews I’m not talking about the programming, though that 9. Registra+on required to purchase should work, too. I’m talking about conver+ng your measuringusability.com casual visitors in to loyal readers. Op+mize your CTA and drive visitors to it. And make sure you’re using analy+cs, so you can test and tweak to determine what works. TopRankMarke+ng.com

Join the rat pack To get the most out of your new media marke+ng follow these important +ps: 1.  Align your customer and business goals for measureable online marke+ng objec+ves. 2.  Determine which new media tools and tac+cs, like those men+oned in this eBook that you’ll want to implement or reﬁne in 2013. 3.  Iden+fy thought leaders and key inﬂuencers within your industry that you can learn from, and engage with. 4.  Iden+fy what success looks like based on the mutual goals of your business and your customers. Monitor your progress towards those goals and op+mize your performance accordingly. Image via ShuVerstock TopRankMarke+ng.com

About TopRank Marketing TopRank ® TopRank® Online Marke+ng is a digital marke+ng agency that provides integrated marke+ng strategy and consul+ng services to B2B and B2C Online Marketing companies. Our customer centric approach helps companies aVract, engage, and convert new business across the customer lifecycle. Our integrated marke+ng services include content marke+ng, online PR, @TopRank SEO, social media marke+ng, email marke+ng and analy+cs. TopRank® publishes Online Marke+ng Blog, which has been listed as one of the most inﬂuen+al marke+ng blogs on the web, according to tprk.us/omb• Adver+sing Age. Need help from experienced online markeGng professionals? tprk.us/trlinkedin Contact Us Today For A Free Consulta1on Toll Free: 877-‐872-‐6628 tprk.us/trgplus TopRank Online Marke+ng Read Our Blog: TopRankBlog.com tprk.us/tryoutube Buy The Book: Op+mizeBook.com Image via ShuVerstock TopRankMarke+ng.com

About NMX & Blogworld NMX is the largest conference in the world geared speciﬁcally to bloggers, podcasters, web TV content creators, social media enthusiasts and all new media content creators. Besides learning from the very best speakers and educators in their respec+ve ﬁelds, NMX is also THE place for everyone in new media, from beginners to seasoned veterans, to @NewMediaExpo network, share ideas and take their online content to new heights. Content CreaGon: Learn how to create quality Blogs, Podcasts, Web TV /NewMediaExpo Shows and Video Channels. DistribuGon: Learn how to reach a larger audience and build a dynamic, engaged community around your content. /blogworldexpo MoneGzaGon: Learn all the tools, techniques and strategies to mone+ze your content. Blogworld.com/feed Networking: There is only one event where you can meet, learn and collaborate with thousands of new media content creators who are just registra+on as passionate as you. You’ll also get the chance to network with poten+al sponsors, from small business owners to Fortune 500 execs. Image via ShuVerstock TopRankMarke+ng.com

Share the Wealth Share this visual eBook on your favorite social network! Image via ShuVerstock TopRankMarke+ng.com

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New Media Rat Pack - Content & Community Visual eBook from #NMX & @TopRank

by TopRank Online Marketing on Jan 02, 2013

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New Media Rat Pack - Content & Community Visual eBook from #NMX & @TopRank Presentation Transcript