How to Integrate Search, Social Media & Content Marketing - Like A Rock Star

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How to integrate search, social media and content marketing. A presentation by Lee Odden of TopRankMarketing.com during the Social Media Rockstars Event.

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  • 545893391811987246875031
  • 90% of the data in the world today has been created in the last two yearshttp://www-01.ibm.com/software/data/bigdata/
  • http://contentmarketinginstitute.com/2012/11/2013-b2c-consumer-content-marketing/
  • http://www.slideshare.net/G3Com/content-preferences-surveyfinalhttp://www.demandgenreport.com/industry-topics/content-strategies/2087-2013-b2b-content-survey-trust-is-a-make-or-break-issue-for-todays-buyers.html#.UXXfZytASbE
  • http://www.emarketer.com/Article/Content-Vaults-No-1-Marketing-Priority-2013/1009648
  • http://www.toprankblog.com/2011/06/content-marketing-definition-tactics/
  • AlgorithmsPandasPenginshttp://media.photobucket.com/image/panda+banksy+/MrPacMan36/Banksy%20Panda/BanksysPanda.pnghttp://coloringpages101.com/printable_page/7596/Penguin/Angrypenguinrev1.aspx
  • In an interview with Wired Magazine, Udi Manber, Google’s head of search, said that Google will make as many as 550 changes to its search algorithm this year
  • Customers do53% of time spent on the Internet is directly attributable to content consumption. AOL Nielsen May 2011
  • http://www.searchmetrics.com/en/services/ranking-factors-2013/
  • http://moz.com/blog/ranking-factors-2013
  • http://moz.com/blog/google-plus-correlations
  • http://moz.com/blog/ranking-factors-2013
  • http://searchenginewatch.com/article/2295171/New-Study-Finds-Google-Shares-Dont-Cause-Higher-Search-Rankingshttp://searchengineland.com/study-shows-no-clear-evidence-that-google-plus-drives-ranking-171789
  • AlgorithmsPandasPenginshttp://media.photobucket.com/image/panda+banksy+/MrPacMan36/Banksy%20Panda/BanksysPanda.pnghttp://coloringpages101.com/printable_page/7596/Penguin/Angrypenguinrev1.aspx
  • http://www.shutterstock.com/pic.mhtml?id=80328874
  • http://www.shutterstock.com/pic.mhtml?id=84925414
  • Last year they were averaging 70 visits to the website/month from Facebook, and in 2013 they’re averaging 387/monthFacebook community engagement has remained high, with 90% of their audience now interacting with the brand, an increase of 76% with a community seven times larger,
  • http://www.fastcompany.com/3000794/rise-visual-social-mediahttp://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx
  • http://goo.gl/Y7TtT
  • Dutch’s “Joke of the Week” is a weekly “Ole and Lena” joke, as those are the kinds of jokes Dutch (The Cragun’s Owner) tells at the weekly “Welcome Dinner” held at Cragun’s for guests
  • I’d rather be at Cragun’s” – People feel a sense of loyalty to Cragun’s as it’s a family-oriented resort, where you know the owners and experience “old-fashioned fun” on the lake. With most of the guests being repeat customers, we wanted to play into that sense of loyalty. We gave them this image, asking them to “like” it if it represented them – generating almost 200 likes
  • This picture is of a sand sculpture built on the beach at Cragun’s Resort guests/staff built this, then they asked the Facebook community to name it!
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