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Content Marketing Strategy - The Future is Bright for Web Content
 

Content Marketing Strategy - The Future is Bright for Web Content

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Today's digital marketplace has been marked by a dramatic increase in the use of technology for conversations, content and commerce. Content is the reason search engines exist and content is what ...

Today's digital marketplace has been marked by a dramatic increase in the use of technology for conversations, content and commerce. Content is the reason search engines exist and content is what people share on the social web. Google alone handles over 12 billion searches every month and companies are scrambling to keep up with their search, social media and content marketing. According to the Content Marketing Institute, 9 out of 10 companies currently use content marketing tactics and 60% plan on increasing their investments in web content over the next 12 months.

The opportunity to serve the insatiable need for new digital content is tremendous. Companies and the individuals capable of developing and scaling digital content will earn a substantial competitive advantage.

Key Takeaways:

1. Overall trends in content for digital marketing
2. Emerging consumer driven models for content marketing
3. How successful companies are growing with web content
4. Roles for a successful content marketing "A-Team”
5. Future growth opportunities with digital content

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  • http://www.dpshowup.com/event/the-future-is-bright/Webinar Overview:Today's digital marketplace has been marked by a dramatic increase in the use of technology for conversations, content and commerce. Content is the reason search engines exist and content is what people share on the social web. Google alone handles over 12 billion searches every month and companies are scrambling to keep up with their search, social media and content marketing. According to the Content Marketing Institute, 9 out of 10 companies currently use content marketing tactics and 60% plan on increasing their investments in web content over the next 12 months.The opportunity to serve the insatiable need for new digital content is tremendous. Companies and the individuals capable of developing and scaling digital content will earn a substantial competitive advantage.Key Takeaways:Overall trends in content for digital marketingEmerging consumer driven models for content marketingHow successful companies are growing with web contentRoles for a successful content marketing "A-Team”Future growth opportunities with digital content
  • Long time content marketing expert Lee Odden is the CEO of TopRank Online Marketing, editor at TopRankBlog.com and Author of the new book, Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing published by Wiley.  He's been cited in the New York Times, Forbes, The Economist and The Wall Street Journal for his content marketing and PR expertise and writes a Social Media Marketing column for ClickZ.  Lee has worked with hundreds of companies developing strategic search, social and content marketing programs and speaks internationally on the convergence of internet marketing, PR and new media.
  • What happens in 60 seconds on the internet?
  • http://www.ericsson.com/news/110214_more_than_50_billion_244188811_c
  • http://www.contentmarketinginstitute.com/2012/04/digital-content-marketing-survey/
  • http://www.outbrain.com/blog/2012/03/state-of-content-marketing-2012.html
  • http://www.emarketer.com/newsroom/index.php/search-critical-brandbuilding-strategies/Search results influence consumers’ perceptions about a company, according to 81% of the respondents worldwide in a November 2011 study from PR agency Weber Shandwick.http://fleishmanhillard.com/2012/01/31/2012-digital-influence-index-shows-internet-as-leading-influence-in-consumer-purchasing-choices/
  • http://www.smartinsights.com/wp-content/uploads/2012/05/content-matrix.jpg
  • http://www.toprankblog.com/2011/06/content-marketing-definition-tactics/
  • http://blog.junta42.com/wp-content/uploads/2012/02/CMI_CM_History_Large.jpg
  • https://www.marketingsherpa.com/barrier.html?ident=31928
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  • Flickr images:http://www.flickr.com/photos/toprankblog/sets/72157631336598442/Pinterest images:http://pinterest.com/leeodden/29-secrets-about-content-marketing-the-undercover-/
  • http://www.shutterstock.com/pic-71960362/stock-photo-group-of-multi-ethnic-business-people-laughing-and-smiling.html
  • http://blog.junta42.com/2011/10/content-marketing-team-workflow/
  • Content: The New Marketing Equation - Altimeter Group 2012