The Future of B2B Marketing eBook - MPB2B Forum

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31 predictions on the future of B2B marketing from speakers at the MarketingProfs B2B Forum in 2014.

B2B brand contributors include Xerox, LinkedIn, ExactTarget, Silverpop, Moz, HubSpot and Marketo. B2B influencers include Michael Brenner, Ann Handley, Jason Miller and Viveka von Rosen.

This conference eBook was developed by TopRank Online Marketing in partnership with MarketingProfs.

Published in: Marketing, Business
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  • Amazingly constructed article. I'd like to include a few tools that have been paramount to our B2B marketing strategies: 1. ReplyUp.com (simple Gmail plugin for follow-up emails), 2. Found.ly, an awesome sales prospecting tool, 3. Whoisvisiting.com - Identifying the businesses visiting our websites for our sales teams to follow-up on.
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  • Awesome work! Thank you for sharing!
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  • The future of B2B is basically quality. As competition for quality intensifies so will marketing strategies and customer approach techniques. But the big question will be .. Will the world approach crime level to give success and performance? Should resources fulfill demand or need? The future will be grim if we visualize consumers to marketed for ex... smart machine respond to your supplies or you maneuver with consumers from the West Park seat. Consequently , demand for human intervention will decrease???? It is true future technology will boost and engage marketers but the value and cost impact for such a era should be for a much more critical effect... Will the additional cost impact contribute for a lower sales and demand alternative which will force quality and quantity to the corner?
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  • @Mark Stouse Which are the few exceptions? Inquiring minds want to know.

    Your serious comments are an interesting addition to this collection of mostly humous and sci fi-themed predictions about the future of B2B marketing. Perhaps 'governance and calibration systems' has a place alongside 'Cranial Google Implants' but I do wonder if the content of this eBook had a part in inspiring your observations or maybe it was just the title and cover? Regardless, you make important points about marketing accountability. But will the C-suite will ever be satisfied with the performance of marketing?
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