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Content SEO Strategy & Case Study - B2B Content Marketing

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Content SEO Strategy and case study presentation with TopRank Marketing and PRWeb at MarketingProfs B2B Forum in Boston. Presentation delivered by Jiyan Wei of Vocus (PRWeb) and Lee Odden of …

Content SEO Strategy and case study presentation with TopRank Marketing and PRWeb at MarketingProfs B2B Forum in Boston. Presentation delivered by Jiyan Wei of Vocus (PRWeb) and Lee Odden of TopRankMarketing.com.

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  • TopRank Online Marketing SEO, Social Media and Content Marketing Consulting: http://www.toprankmarketing.com Grow your online business with tips, how to’s, articles, interviews and conference liveblogging at Online Marketing Blog: http://www.toprankblog.com Follow TopRank on Twitter: http://twitter.com/toprank Follow Lee Odden on Twitter: http://twitter.com/leeodden
  • http://www.toprankblog.com/2010/02/3-reasons-pr-communications-need-to-know-seo/
  • http://www.emarketer.com/Article.aspx?R=1007131
  • Search & Social Media Keyword Research Analyze search results landscape Define buyer personas & buying cycle Inventory existing content & assets Develop editorial plan for new content Map keywords to content & digital assets Operationalize content & media creation with SEO Develop off page DAO assets Promote/syndicate via distribution channels Ongoing measurement with web, social and search analytics
  • Search & Social Media Keyword Research Analyze search results landscape Define buyer personas & buying cycle Inventory existing content & assets Develop editorial plan for new content Map keywords to content & digital assets Operationalize content & media creation with SEO Develop off page DAO assets Promote/syndicate via distribution channels Ongoing measurement with web, social and search analytics
  • Search & Social Media Keyword Research Analyze search results landscape Define buyer personas & buying cycle Inventory existing content & assets Develop editorial plan for new content Map keywords to content & digital assets Operationalize content & media creation with SEO Develop off page DAO assets Promote/syndicate via distribution channels Ongoing measurement with web, social and search analytics
  • Search & Social Media Keyword Research Analyze search results landscape Define buyer personas & buying cycle Inventory existing content & assets Develop editorial plan for new content Map keywords to content & digital assets Operationalize content & media creation with SEO Develop off page DAO assets Promote/syndicate via distribution channels Ongoing measurement with web, social and search analytics
  • Search & Social Media Keyword Research Analyze search results landscape Define buyer personas & buying cycle Inventory existing content & assets Develop editorial plan for new content Map keywords to content & digital assets Operationalize content & media creation with SEO Develop off page DAO assets Promote/syndicate via distribution channels Ongoing measurement with web, social and search analytics
  • Search & Social Media Keyword Research Analyze search results landscape Define buyer personas & buying cycle Inventory existing content & assets Develop editorial plan for new content Map keywords to content & digital assets Operationalize content & media creation with SEO Develop off page DAO assets Promote/syndicate via distribution channels Ongoing measurement with web, social and search analytics
  • Search & Social Media Keyword Research Analyze search results landscape Define buyer personas & buying cycle Inventory existing content & assets Develop editorial plan for new content Map keywords to content & digital assets Operationalize content & media creation with SEO Develop off page DAO assets Promote/syndicate via distribution channels Ongoing measurement with web, social and search analytics
  • Search & Social Media Keyword Research Analyze search results landscape Define buyer personas & buying cycle Inventory existing content & assets Develop editorial plan for new content Map keywords to content & digital assets Operationalize content & media creation with SEO Develop off page DAO assets Promote/syndicate via distribution channels Ongoing measurement with web, social and search analytics
  • Search & Social Media Keyword Research Analyze search results landscape Define buyer personas & buying cycle Inventory existing content & assets Develop editorial plan for new content Map keywords to content & digital assets Operationalize content & media creation with SEO Develop off page DAO assets Promote/syndicate via distribution channels Ongoing measurement with web, social and search analytics
  • Search & Social Media Keyword Research Analyze search results landscape Define buyer personas & buying cycle Inventory existing content & assets Develop editorial plan for new content Map keywords to content & digital assets Operationalize content & media creation with SEO Develop off page DAO assets Promote/syndicate via distribution channels Ongoing measurement with web, social and search analytics
  • Search & Social Media Keyword Research Analyze search results landscape Define buyer personas & buying cycle Inventory existing content & assets Develop editorial plan for new content Map keywords to content & digital assets Operationalize content & media creation with SEO Develop off page DAO assets Promote/syndicate via distribution channels Ongoing measurement with web, social and search analytics
  • Moved through 2007 along but by Q3 and Q4 started to see declines in rankings, index rates. . .
  • Moved through 2007 along but by Q3 and Q4 started to see declines in rankings, index rates. . .
  • Moved through 2007 along but by Q3 and Q4 started to see declines in rankings, index rates. . .
  • Moved through 2007 along but by Q3 and Q4 started to see declines in rankings, index rates. . .
  • Moved through 2007 along but by Q3 and Q4 started to see declines in rankings, index rates. . .
  • Moved through 2007 along but by Q3 and Q4 started to see declines in rankings, index rates. . .
  • Moved through 2007 along but by Q3 and Q4 started to see declines in rankings, index rates. . .