Your SlideShare is downloading. ×
0
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Content Marketing  - How to Optimize & Socialize for Better Performance
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Content Marketing - How to Optimize & Socialize for Better Performance

8,030

Published on

Content Marketing presentation by Lee Odden of TopRank Online Marketing at Content Marketing World 2012. …

Content Marketing presentation by Lee Odden of TopRank Online Marketing at Content Marketing World 2012.

Optimization is more than SEO and an "optimize and socialize" approach to content marketing improves awareness, engagement, community, leads and sales.

Published in: Business, Technology
2 Comments
57 Likes
Statistics
Notes
No Downloads
Views
Total Views
8,030
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
64
Comments
2
Likes
57
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Content MarketingSearch, social media and content marketing are converging, and consumers are using numerous ways to discover, consume and act on content. In this session, you’ll learn how to use content marketing best practices to design information that inspires audiences to share, buy and recommend your brand.Key Points:Learn the framework for an optimize and socialize approach to content marketingUnderstand the framework for optimizing across the customer lifecycleKnow the difference between KPIs and business outcomes for web and social measurementConnect with Lee:http://twitter.com/leeoddenhttp://www.toprankmarketing.comhttp://www.toprankblog.comhttp://optimizebook.com
  • Long time content marketing expert Lee Odden is the CEO of TopRank Online Marketing, editor at TopRankBlog.comand Author of the new book, Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing published by Wiley.  He's been cited in the New York Times, Forbes, The Economist and The Wall Street Journal for his content marketing and PR expertise and writes a Social Media Marketing column for ClickZ.  Lee has worked with hundreds of companies developing strategic search, social and content marketing programs and speaks internationally on the convergence of internet marketing, PR and new media.
  • http://www.ericsson.com/news/110214_more_than_50_billion_244188811_c
  • http://blog.outbrain.com/2012/03/state-of-content-marketing-2012.html
  • http://www.emarketer.com/Article.aspx?R=1008790&ecid=a6506033675d47f881651943c21c5ed4
  • http://fleishmanhillard.com/2012/01/31/2012-digital-influence-index-shows-internet-as-leading-influence-in-consumer-purchasing-choices/http://www.emarketer.com/Article.aspx?R=1009241search results influence consumers’ perceptions about a company, according to 81% of the respondents worldwide in a November 2011 study from PR agency Weber Shandwick.
  • http://www.toprankblog.com/2011/06/content-marketing-definition-tactics/
  • AlgorithmsPandasPenginshttp://media.photobucket.com/image/panda+banksy+/MrPacMan36/Banksy%20Panda/BanksysPanda.pnghttp://coloringpages101.com/printable_page/7596/Penguin/Angrypenguinrev1.aspx
  • Single content object vs. connected ideas across content & social mediaThemes and narrative across media typesOptimize and socialize
  • Single content object vs. connected ideas across content & social mediaThemes and narrative across media typesOptimize and socialize
  • https://www.marketingsherpa.com/barrier.html?ident=31928
  • Add Slideshare logo over YouTube
  • Flickr images:http://www.flickr.com/photos/toprankblog/sets/72157631336598442/Pinterest images:http://pinterest.com/leeodden/29-secrets-about-content-marketing-the-undercover-/
  • ×