Content Marketing and the Copernican Revolution - eBook of tips from 17 international content marketing experts from the 2014 Content Marketing Conference in Antwerp, Belgium. Produced by TopRank
Content Marketing and the Copernican Revolution - eBook of tips from 17 international content marketing experts from the 2014 Content Marketing Conference in Antwerp, Belgium. Produced by TopRank Online Marketing.
What is one of the most important ways that content marketing creates value for customers? Content Marketing delivers the answers that your customers are asking Google! Quality content gives your audience more reasons to come back to your shop, online or offline.
Deliver the most accurate, clear and honest information where your customers are looking for information: Google, Social Media, forums, blogs and others.
Creating quality text, video, images or games will give your customers a good reason to be loyal to your brand now and tomorrow and clearly this is important to your future!
Please share one practical tip as a preview to your presentation at Fusion Marketing Experience Hire a data scientist and make sure he does not sit with the IT team but with the marketing team, let them have lunch together, let them share their objectives and monitor the results. DATA alone is as useful as a creative guy looking at a database. Let them share their stories, objectives and frustration to come up with clever ideas to monetize all the data you are collecting everyday, and not utilizing to generate more targeted ways to communicate with your existing and future clients.
What is one of the most important ways that content marketing creates value for customers? Content marketing gives customers a better understanding of the full value proposition of a company. They are no longer limited by the content they find on websites, advertisements or sales people of these companies. Instead, through review sites, bloggers, social media and an abundance of content, they are better informed than ever. The increased attention of Google, marketing software vendors and the marketing industry as a whole towards content is great news for customers. Those that fail to make the shift, from outbound to inbound, from egocentric to meaningful, from classic to digital, and from art to science, will not attract customers of the future.
Please share one practical tip as a preview to your presentation at Fusion Marketing Experience Content marketing must be seen as a fully integrated element in the broader marketing perspective, connected with sales, CRM, marketing automation, customer service and a bunch of processes and systems. In the midst of this broader perspective, content marketing should provide you with a shift in mindset, across the company. It requires you to think beyond selling. Towards helping people buy, or use your products. Map out every possible customer touch point and reveal content gaps. Then start building your plan on how you will bridge these gaps, and how you will fulfill the content needs of your buyers, in every stage of the customer life cycle.