#Optimize Content & Customers - Search Congress Barcelona

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Lee Odden of TopRank Marketing & Author of Optimize, presentation on SEO is Marketing: Content & Customer Optimization from Search Congress in Barcelona 2012.

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  • Image credit: http://carlosjj.deviantart.com/art/New-Google-Product-Icons-175617374
  • Google disappearing from the web has a similar effect as your site(s) disappearing from Google, doesn't it? Of course, I don't mean just Google, but any algorithmic search engine.Focusing SEO efforts specifically on a search engine like Google, achieving great visibility and the ensuing traffic and hopefully sales is a beautiful thing. Until it goes away. If it goes away.
  • framework for content marketing strategy and practical optimization and social media marketing tips to grow business online.
  • Show a company website screen shot with details on a marketing "problem". Something simple like increase online sales of their product
  • Example: LO approved Concept Date: 12/22/2011Copy Approved By LOGraphic Ready for DesignerGraphic Sent to DesignerFinal Graphic Sent to WileyFeedback:
  • Example: LO approved Concept Date: 12/22/2011Copy Approved By LOGraphic Ready for DesignerGraphic Sent to DesignerFinal Graphic Sent to WileyFeedback:
  • The intersection of SEO, Social Media and Content Marketing arms marketers with a 360 degree opportunity to attract, engage & retain customers online.
  • mix of content types, optimized)
  • ×