IBM Listens for Leads “Seekers” voluntarily visit public web sites, blogs, forums, Twitter and “listen” via keyword queries for sales opportunities. Four key metrics: number of leads created, lead value, win revenue and win rate.
How Did They Do That? Content & SEO Social & SEO Corp Site Twitter Resource Center Facebook Marketo Blog LinkedIn Reports Press Webinars Interactive
3 Things You Can Do Now Establish a Listening Program: Audience analysis, brand monitoring, social keyword research. 1 Implement a Content Marketing Strategy: Plan & promote social content, develop networks. 2 Leverage Social Media Marketing campaign tools across channels to promote optimized social content. 3
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