Business Value of Social Media - TopRank Marketing
Upcoming SlideShare
Loading in...5
×
 

Business Value of Social Media - TopRank Marketing

on

  • 6,496 views

 

Statistics

Views

Total Views
6,496
Views on SlideShare
6,319
Embed Views
177

Actions

Likes
6
Downloads
194
Comments
0

11 Embeds 177

http://www.toprankmarketing.com 112
http://www.digital-marketeers.org 25
http://www.marketinginnovatie.org 16
http://www.santiagohuertas.com 14
http://www.slideshare.net 3
http://bluedeepsee.blogspot.com 2
http://www.proefcollege.com 1
https://jujo00obo2o234ungd3t8qjfcjrs3o6k-a-sites-opensocial.googleusercontent.com 1
http://obl8.com:8000 1
http://www.netvibes.com 1
http://www.twylah.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Lee Odden of http://www.toprankmarketing.com presentation at SES Hong Kong on The Business Value of Social Media. Photo credit: http://www.flickr.com/photos/webel/137513556/sizes/l/
  • Lee Odden is CEO of TopRank Online Marketing, a pioneering internet marketing agency that helps companies improve customer relationships and increase online sales through integrated search, social media and content marketing services. Odden’s 12 years of client consulting experience includes Fortune 50 companies HP & McKesson and trusted marketing industry brands like PRWeb, Marketo and StrongMail.  “Online Marketing Heroes”, published by Wiley, features Odden’s advice on internet marketing topics and he’s contributed to influential industry publications including Mashable, ClickZ, MediaPost & American Express OPEN. He is also editor of Online Marketing Blog with over 40,000 subscribers and ranked by Advertising Age as one of the top Marketing blogs online. A social media strategist and practitioner, Odden leverages over 3,900 fans on Facebook, 22,000 connections on Twitter and 2,000 blog posts to generate all of the new consulting business for his agency.  Odden has been cited by The Economist, DM News and U.S. News & World Report for digital marketing expertise and is a sought after speaker for private corporate events and conferences including Search Engine Strategies, Pubcon and PRSA International. He has keynoted Online Marketing Summit, Search Exchange and will be keynoting the Social Media Junction conference in Auckland, New Zealand late 2010. Odden serves on the advisory board for Search Engine Strategies and MarketingProfs B2B forum and is a past MIMA and DMA board member. @leeoddenhttp://www.toprankmarketing.comhttp://www.toprankblog.com 
  • There are over 1,500 brand social media examples at http://wiki.beingpeterkim.com
  • Smart-Kit leverages SEO and social media to boost traffic to http://www.smart-kit.com a leading destination for online puzzles and games.
  • http://www.emarketer.com/blog/index.php/case-study-ibm-drives-millions-dollars-worth-sales-leads-social-media/
  • http://www.ofta.gov.hk/en/
  • You collect “kickbucks” just for walking into participating stores, checking in, scanning products. Use kickbucks to get rewards like Facebook Credits, instant gift cards/certificates for participating stores:Best Buy, American Eagle and Sports Authority. And get special offers and bonuses while you're there. Can also donate kickbucks to 30 causes. Shopkick can be used and kickbucks can be redeemed nationwide in the US. The beta launch includes: Best Buy, Macy’s, American Eagle, Sports Authority and certain Simon malls in the WIDER New York, San Francisco and LA regions.American Eagle has been using in 52 stores for about a month and plans on rolling out to remaining stores.Best Buy will implement in 257 stores by Oct 1.
  • http://www.comscore.com/Press_Events/Press_Releases/2010/5/9_out_of_10_Internet_Users_in_Hong_Kong_View_Online_Video
  • http://www.youtube.com/watch?v=sCKNpUxvPkY
  • http://adage.com/globalnews/article?article_id=145769http://www.uniqlo.com/uk/luckycounter/index.htmlJapanese clothes retailer Uniqlo has found a novel way of encouraging U.K. shoppers give the brand a big presence on Twitter -- by reducing the price of clothing pieces every time someone sends a tweet about an item.In the run-up to their ecommerce website relaunch, on 9 September 2010, UNIQLO have developed two new social media initiatives; LUCKY COUNTER
  • Hire TopRank Online Marketing to improve customer relationships and increase online sales through integrated search, social media and content marketing services. Call 1-877-872-6628 or visit us online at http://www.toprankmarketing.comPhoto credit: http://www.flickr.com/photos/stuckincustoms/3014543996/sizes/l/

Business Value of Social Media - TopRank Marketing Business Value of Social Media - TopRank Marketing Presentation Transcript

  • The Business Valueof Social Media
    Photo Credit: Steve Webel
    Lee Odden - @toprankTopRank Online Marketing
  • TopRankMarketing.com
    Consulting Speaking Media
  • 1,500+ Social Media Examples
    Source: wiki.beingpeterkim.com
  • Smart Kit Gets Social SEO Smart
  • Games
    Content
    Promote
    Socially
    Keywords
    SEO
    Games Blog
    Sells Books
    Monitor
    Successes
    Refine
    & Repeat
    Grow
    Networks
    • Blog, Facebook, Twitter, YouTube
    • 300,000 uniques per month
    • #3 “online puzzles” 40m SERPs
    • Changed business model to advertising
    Games Blog
    Sells Ads
  • Measure
    Listen
    Unlock $
  • IBM Listens for Leads
    “Seekers” voluntarily visit public web sites, blogs, forums, Twitter and “listen” via keyword queries for sales opportunities.
    Four key metrics: number of leads created, lead value, win revenue and win rate.
  • Pro Listening Tools
    brandtology.com
    • Monitoring & Analysis
    • Sentiment Analysis in 9
    languages
    • Mix of Technology & Consulting
    radian6.com
    • Monitoring & Analysis
    • Engagement Management
    • Interface with WebTrends & Salesforce
    • Doesn’t support HK Region
  • 1.7
    Average number of mobile devices per person in Hong Kong.
    *Source: Hong Kong Office of
    Telecommunications Authority
  • Social Mobile: shopkick
    Visit retail stores, scan products for “kickbucks”redeemable for rewards.
  • Nearly 9 out of 10 Internet Users in
    Hong Kong View Online Video
    Source: comScore May 2009
  • Video Social to Sell Airplanes
    Video Campaign
    • New light sport aircraft, PiPerSport
    • Videos hosted on YouTube, Facebook
    • Twitter used to promote videos
    • Flickr hosted photos
    • Planes start at $140,000
    • Sold several planes as a result of video
    Channel One Marketing Group & SEO-PR
    http://tprk.us/pipersport
  • Retail Social Pricing: Uniglo
  • There are 133 million blogs averaging 900,000 posts a day*
    *Source: Technorati
  • Blog Social & SEO
    300+ top 10’s on Google
    2,700+ unique phrases
    Business Success:
    • 600+ customers – 3 years
    • 2nd fastest growing SaaS company ever
    • Best source of converting leads: Blog & SEO
  • How Did They Do That?
    Content & SEO Social & SEO
    Corp Site
    Twitter
    Resource
    Center
    Facebook
    Marketo Blog
    LinkedIn
    Reports
    Press
    Webinars
    Interactive
  • 3 Things You Can Do Now
    Establish a Listening Program: Audience analysis, brand monitoring, social keyword research.
    1
    Implement a Content Marketing Strategy: Plan & promote social content, develop networks.
    2
    Leverage Social Media Marketing campaign tools across channels to promote optimized social content.
    3
  • Thank You
    LEARN MORE:
    Free Marketing
    Newsletter
    tprk.us/omnews
    Photo Credit: Stuck in Customs
    @LeeOdden – lee@toprank.orgTopRankBlog.com