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Blogging Recipe for Success with Social Media & SEO
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Blogging Recipe for Success with Social Media & SEO

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This presentation from TopRankMarketing.com CEO @LeeOdden focuses on the value of combining SEO best practices with social media marketing to amplify the reach and traffic for blogs. ...

This presentation from TopRankMarketing.com CEO @LeeOdden focuses on the value of combining SEO best practices with social media marketing to amplify the reach and traffic for blogs.

It includes an outline and examples of how to build a Cycle of Social Media Interaction.

Specifics include:
1. How bloggers can leverage keyword research to develop a blog editorial calendar
2. Best practices on creating and promote optimized content
3. The value of increasing exposure through social channels of distribution
4. Tips on organic growth of fans/friends/subscribers and inbound links
5. Increase search and social media traffic
6. Tips on mining community conversation data to further refine content strategy that continues the cycle

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  • Content: Assets, Editorial, Mapping, Operationalize
  • Socialize: Personas, Grow Networks, Promote Content
  • Source: http://www.toprankblog.com/2010/02/b2b-marketing-case-study-marketo/

Blogging Recipe for Success with Social Media & SEO Blogging Recipe for Success with Social Media & SEO Presentation Transcript

  • SEO & Blogging
    Recipe for Success
    @LeeOdden
    TopRankMarketing.com
    TopRankBlog.com
    Free Online Marketing Newsletterhttp://tprk.us/omnews
  • TopRank® Online Marketing
    Consulting Speaking Media
  • TopRankBlog.com
    Blogging 6 ½ years - 40,000 RSS Subscribers
  • outline
    SEO for Blogs
    Social for Blogs
    Case Study 1
    Case Study 2
    Cooking up Results
    • Blog Content SEO
    • Social tips for Blogs
    • Case Studies
    • Cool Tools
  • Start with a Recipe
  • Blog SEO Recipe Prep:
    Audience – Who’s coming to dinner?
    Keywords – What do they like to eat?
    Content – What do you have in the kitchen?
    Blog CMS – Should we use the good china?
    Links & Social – Who can guests invite?
  • Audience Content & Keywords
    Who are you trying to reach?
    What are they searching for?
    Digital SLR cameras
    Accessories
    Deals
    Discount
    Sale
    Sony
    Best digital camera
    Kids digital camera
    Point and shoot
    Waterproof
    Kodak
    Digital Camera
    Reviews
    Photography
    Tips
    Nikon
  • Match Editorial Plan with Keywords
    Editorial Plan
    Keywords
    Blog
    Content
    Keywords
    Social
    Content
  • Basic Blog SEO Tips
    Title Tag vs. On Page Title: Headspace2
    Keyword in URL (slug)
    Keyword rich categories
    Keywords & synonyms in copy
    Anchor text links to older posts
    Minimize duplicate content
    Encourage inbound links
  • Socialize
    Promote
    Grow Networks
    Personas
  • Traffic &
    community help
    research, develop &
    further grow
    social networks
    for content &
    SEO.
    Create &
    promote optimized
    content & assets.
    Content is
    noticed,
    shared &
    voted on.
    Grows
    awareness.
    Cycle
    of Social
    & SEO
    Increased
    links & social
    exposure grow
    search &
    referral traffic.
    Increased exposure
    attracts more subscribers,
    fans, friends, followers
    & links.
  • Blog Content SEO Logistics
    Identify & train blog contributors on SEO
    (Titles, body copy, linking out & internally)
    Create keyword & engagement guidelines
    (Best practices on-page & growing social networks)
    Make content promotion part of the publishing process
    Provide feedback: search & social
    (Web analytics, ranking, social media monitor)
  • Blogs are Social
    Poll - Survey
    Outbound Links
    Comments
    Blog
    Facebook






    Comments




    Twitter

    LinkedIn
















  • Socialize & Be Useful
    Slideshare
    News Sources
    Blog
    Off site Comments
    TR Website
    Facebook
    Twitter
    LinkedIn
    Paper.li
    Delicious
    YouTube
  • Socialize & Be Useful
    Benefits:
    • Content sharing
    • Direct traffic
    • Social syndication
    • Inbound links
    • Trust, Authority
    • Community
  • Blogging & SEO in Action
    Local store in NJ competes
    with national retailers.Blog cross links with site.
    +300 #1 rankings on
    fabric phrases
    “nfl fabric” “dress fabric”
    +75% site traffic organic
    search
  • Blogging & SEO in Action
    Dominating Keyword Visibility:
    #2 & 5 “b2b marketing”
    #2 “marketing automation” “demand generation”
    100’s of top 3 listings on Google
    Business Success:
    • 600 customers
    • 2nd fastest growing SaaS company - ever
    • Best source of converting leads: Blog & SEO
  • Daily Content
    Active Social Engagement
    100’s New Links Monthly (without asking)
    38k RSS Subscribers
    #2 “online marketing”
    +20K unique keyword referrers/mo
    30-40 qualified consulting leads per month
    Social SEO for a B2B Blog
  • Cool Tools
  • Cool Blog SEO Tools
    Keywords – Google Keyword Tool, SEMRush
    On-page Blog SEO – Scribe
    Comment Management – Disqus, ECHO
    Link tracking - Majestic SEO
    Social media monitoring – Trackur, Techrigy SM2, Radian6
    Social Management – Hootsuite, MediaFunnel
    Social search – 48ers.com, socialmention.com
    Enagement – PostRank, BackType
  • The Perfect Blog SEO Recipe
    ½ cup: Audience focused keywords
    1: Well optimized blog CMS (Wordpress)
    2 cups: Content & editorial schedule
    Stir: Linkable content with promotion
    Shake:Grow & engage social network
    Bake: Ongoing keyword & content refinement through web & social analytics
  • Thank You & Bon Appetit!
    Contact: Lee Odden
    1-877-872-6628
    lee@toprank.org
    TopRankMarketing.com
    TopRankBlog.com
    Subscribe!tprk.us/omnews