This presentation from TopRankMarketing.com CEO @LeeOdden focuses on the value of combining SEO best practices with social media marketing to amplify the reach and traffic for blogs.
It includes an outline and examples of how to build a Cycle of Social Media Interaction.
1. How bloggers can leverage keyword research to develop a blog editorial calendar
2. Best practices on creating and promote optimized content
3. The value of increasing exposure through social channels of distribution
4. Tips on organic growth of fans/friends/subscribers and inbound links
5. Increase search and social media traffic
6. Tips on mining community conversation data to further refine content strategy that continues the cycle