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SEO & Blogging,[object Object],Recipe for Success,[object Object],@LeeOdden,[object Object],TopRankMarketing.com,[object Object],TopRankBlog.com,[object Object],Free Online Marketing Newsletterhttp://tprk.us/omnews,[object Object]
TopRank® Online Marketing,[object Object],    Consulting               Speaking                  Media,[object Object]
TopRankBlog.com,[object Object],Blogging 6 ½ years  -  40,000 RSS Subscribers ,[object Object]
outline,[object Object],SEO for Blogs,[object Object],Social for Blogs,[object Object],Case Study 1,[object Object],Case Study 2,[object Object],Cooking up Results,[object Object],[object Object]
Social tips for Blogs
Case Studies
Cool Tools,[object Object]
Blog SEO Recipe Prep:,[object Object],Audience – Who’s coming to dinner?,[object Object],Keywords – What do they like to eat?,[object Object],Content – What do you have in the kitchen?,[object Object],Blog CMS – Should we use the good china?,[object Object],Links & Social – Who can guests invite?,[object Object]
Audience Content & Keywords,[object Object],Who are you trying to reach?  ,[object Object],What are they searching for?,[object Object],Digital SLR cameras,[object Object],Accessories,[object Object],Deals,[object Object],Discount,[object Object],Sale,[object Object],Sony,[object Object],Best digital camera,[object Object],Kids digital camera,[object Object],Point and shoot,[object Object],Waterproof,[object Object],Kodak,[object Object],Digital Camera,[object Object],Reviews,[object Object],Photography,[object Object],Tips,[object Object],Nikon,[object Object]
Match Editorial Plan with Keywords,[object Object],Editorial Plan,[object Object],Keywords,[object Object],Blog,[object Object],Content,[object Object],Keywords,[object Object],Social,[object Object],Content,[object Object]
Blogging Recipe for Success with Social Media & SEO
Basic Blog SEO Tips,[object Object],Title Tag vs. On Page Title: Headspace2,[object Object],Keyword in URL (slug),[object Object],Keyword rich categories,[object Object],Keywords & synonyms in copy,[object Object],Anchor text links to older posts,[object Object],Minimize duplicate content ,[object Object],Encourage inbound links,[object Object]
Socialize,[object Object],Promote,[object Object],Grow Networks,[object Object],Personas,[object Object]
                     Traffic & ,[object Object],            community help,[object Object],      research, develop & ,[object Object],  further grow ,[object Object],social networks,[object Object],for content &,[object Object],        SEO.,[object Object],Create & ,[object Object],promote optimized,[object Object],       content & assets.,[object Object],  Content is,[object Object],     noticed,,[object Object],     shared &,[object Object],     voted on.,[object Object],    Grows,[object Object], awareness.,[object Object],Cycle,[object Object],of Social,[object Object],& SEO,[object Object],  Increased,[object Object],  links & social,[object Object],  exposure grow,[object Object],     search & ,[object Object],       referral traffic.,[object Object],        Increased exposure,[object Object],     attracts more subscribers,,[object Object],   fans, friends, followers,[object Object],             & links.,[object Object]
Blog Content SEO Logistics,[object Object],Identify & train blog contributors on SEO,[object Object],(Titles, body copy, linking out & internally),[object Object],Create keyword & engagement guidelines,[object Object],(Best practices on-page & growing social networks),[object Object],Make content promotion part of the publishing process,[object Object],Provide feedback: search & social,[object Object],(Web analytics, ranking, social media monitor),[object Object]
Blogs are Social,[object Object],Poll - Survey,[object Object],Outbound Links,[object Object],Comments,[object Object],Blog,[object Object],Facebook,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],Comments,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],Twitter,[object Object],,[object Object],LinkedIn,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object]
Socialize & Be Useful,[object Object],Slideshare,[object Object],News Sources,[object Object],Blog,[object Object],Off site Comments,[object Object],TR Website,[object Object],Facebook,[object Object],Twitter,[object Object],LinkedIn,[object Object],Paper.li,[object Object],Delicious,[object Object],YouTube,[object Object]
Socialize & Be Useful,[object Object],Benefits:,[object Object],[object Object]
Direct traffic
Social syndication
Inbound links
Trust, Authority
Community,[object Object]

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Blogging Recipe for Success with Social Media & SEO

Editor's Notes

  1. Content: Assets, Editorial, Mapping, Operationalize
  2. Socialize: Personas, Grow Networks, Promote Content
  3. Source: http://www.toprankblog.com/2010/02/b2b-marketing-case-study-marketo/