Blog SEO - Why it Fails & How to Succeed
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Blog SEO - Why it Fails & How to Succeed - Presentation Transcript
- Blogs & SEO
- Why They Fail – How To Succeed
- @leeodden
- TopRank Marketing .com
- WHO Is TopRank Marketing .com?
- Digital Marketing & PR Agency
- Founded 2001 in Minneapolis
- Consulting, Implementation, Training
- SEO 1997 & Blogging 2003
- TOP RANKING
- #1, #2 & #3 “blog optimization”
- #2 “online marketing”
- #3 “blog marketing”
- SEO Blog = Fail Blog SEO = Win
- THREE Reasons Blogs for SEO Fail:
- Lack of planning & oversight
- No passion for the topic
- Because SEO is dead
- THREE Reasons Blogs for SEO Fail:
- Lack of planning & oversight
- No passion for the topic
- Because SEO is dead
- THREE Reasons Blogs for SEO Fail:
- Lack of planning & oversight
- No passion for the topic
- Because SEO as we’ve known it
- is DEAD
- FIVE Tips For Successful Blogs and SEO:
- Practical purpose for a blog
- Optimize templates & content
- Plan editorial & source content
- Socialize
- Measure and promote success
- Company Newsroom
- Industry News
- Product Updates
- Newsletter
- Customer Relations
- Thought Leadership
- Pure Marketing & Sales
- FIVE Tips For Successful Blogs and SEO:
- Practical purpose for a blog
- Optimize templates & content
- Plan editorial & source content
- Socialize
- Measure and promote success
- Blog Optimization - Keywords
- Where to use keywords:
- Title tags
- Post titles
- Categories
- Body copy
- Anchor text links
- Tags
- Image, Video alt text
- URLs
- FIVE Tips For Successful Blogs and SEO:
- Practical purpose for a blog
- Optimize templates & content
- Plan editorial & source content
- Socialize
- Measure and promote success
- Blog Content
- Create keyword glossary
- Identify editorial guide
- Assign a blog “champion”
- Recruit contributors
- Feedback to contributors
- FIVE Tips For Successful Blogs and SEO:
- Practical purpose for a blog
- Optimize templates & content
- Plan editorial & source content
- Socialize
- Measure and promote success
- Blog Comments Trackbacks Outbound Links Poll - Survey Blog Comments Facebook Twitter
- FIVE Tips For Successful Blogs and SEO:
- Practical purpose for a blog
- Optimize templates & content
- Plan editorial & source content
- Socialize
- Measure and promote success
- Set Objectives
- Take Benchmarks
- Monitor: Real Time & Trends
- Measure Goals: Traffic, Funnel, Conversions
- Report upstream in company
- Report to those that made it happen
- TAKEAWAYS
- Purpose should drive blog creation
- Optimize templates and content
- Get creative with content sourcing
- Socialize , be fruitful & multiply
- Measure and promote
- Lee Odden
- TopRank Marketing .com
- [email_address]
- @leeodden
- 877-872-6628
- TopRank Blog .com
+
2292 views, 8 favs, more stats
Blogs started purely for SEO will inevitably fail. more
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