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Blogs started purely for SEO will inevitably fail. Here's why and what you can do to succeed with a corporate blog and SEO. From Lee Odden of TopRankMarketing.com

Blogs started purely for SEO will inevitably fail. Here's why and what you can do to succeed with a corporate blog and SEO. From Lee Odden of TopRankMarketing.com

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Blog SEO - Why it Fails & How to Succeed Presentation Transcript

  • 1.
    • Blogs & SEO
    • Why They Fail – How To Succeed
    • @leeodden
    • TopRank Marketing .com
    © 2008 TopRank Online Marketing. All Rights Reserved.
  • 2. WHO Is TopRank Marketing .com?
    • Digital Marketing & PR Agency
    • Founded 2001 in Minneapolis
    • Consulting, Implementation, Training
    • SEO 1997 & Blogging 2003
  • 3. TOP RANKING
    • #1, #2 & #3 “blog optimization”
    • #2 “online marketing”
    • #3 “blog marketing”
  • 4. SEO Blog = Fail Blog SEO = Win
  • 5. THREE Reasons Blogs for SEO Fail:
    • Lack of planning & oversight
    • No passion for the topic
    • Because SEO is dead
  • 6. THREE Reasons Blogs for SEO Fail:
    • Lack of planning & oversight
    • No passion for the topic
    • Because SEO is dead
  • 7. THREE Reasons Blogs for SEO Fail:
    • Lack of planning & oversight
    • No passion for the topic
    • Because SEO as we’ve known it
    • is DEAD
  • 8.  
  • 9. FIVE Tips For Successful Blogs and SEO:
    • Practical purpose for a blog
    • Optimize templates & content
    • Plan editorial & source content
    • Socialize
    • Measure and promote success
  • 10.
    • Company Newsroom
    • Industry News
    • Product Updates
    • Newsletter
    • Customer Relations
    • Thought Leadership
    • Pure Marketing & Sales
    Practical Uses for a Blog
  • 11. FIVE Tips For Successful Blogs and SEO:
    • Practical purpose for a blog
    • Optimize templates & content
    • Plan editorial & source content
    • Socialize
    • Measure and promote success
  • 12. Blog Optimization - Keywords
    • Where to use keywords:
    • Title tags
    • Post titles
    • Categories
    • Body copy
    • Anchor text links
    • Tags
    • Image, Video alt text
    • URLs
  • 13. FIVE Tips For Successful Blogs and SEO:
    • Practical purpose for a blog
    • Optimize templates & content
    • Plan editorial & source content
    • Socialize
    • Measure and promote success
  • 14. Blog Content
    • Create keyword glossary
    • Identify editorial guide
    • Assign a blog “champion”
    • Recruit contributors
    • Feedback to contributors
    Editorial Keywords Blog Guest Expert Expert Guest Blog Champ
  • 15. FIVE Tips For Successful Blogs and SEO:
    • Practical purpose for a blog
    • Optimize templates & content
    • Plan editorial & source content
    • Socialize
    • Measure and promote success
  • 16. Blog Comments Trackbacks Outbound Links Poll - Survey Blog Comments Facebook           Twitter         
  • 17. FIVE Tips For Successful Blogs and SEO:
    • Practical purpose for a blog
    • Optimize templates & content
    • Plan editorial & source content
    • Socialize
    • Measure and promote success
  • 18.
    • Set Objectives
    • Take Benchmarks
    • Monitor: Real Time & Trends
    • Measure Goals: Traffic, Funnel, Conversions
    • Report upstream in company
    • Report to those that made it happen
    Blog Metrics
  • 19. TAKEAWAYS
    • Purpose should drive blog creation
    • Optimize templates and content
    • Get creative with content sourcing
    • Socialize , be fruitful & multiply
    • Measure and promote
  • 20.
    • Lee Odden
    • TopRank Marketing .com
    • [email_address]
    • @leeodden
    • 877-872-6628
    • TopRank Blog .com
    Thank You © 2008 TopRank Online Marketing. All Rights Reserved.