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Blog SEO - Why it Fails & How to Succeed

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Blogs started purely for SEO will inevitably fail. Here's why and what you can do to succeed with a corporate blog and SEO. From Lee Odden of TopRankMarketing.com

Blogs started purely for SEO will inevitably fail. Here's why and what you can do to succeed with a corporate blog and SEO. From Lee Odden of TopRankMarketing.com

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Blog SEO - Why it Fails & How to Succeed Blog SEO - Why it Fails & How to Succeed Presentation Transcript

    • Blogs & SEO
    • Why They Fail – How To Succeed
    • @leeodden
    • TopRank Marketing .com
    © 2008 TopRank Online Marketing. All Rights Reserved.
  • WHO Is TopRank Marketing .com?
    • Digital Marketing & PR Agency
    • Founded 2001 in Minneapolis
    • Consulting, Implementation, Training
    • SEO 1997 & Blogging 2003
  • TOP RANKING
    • #1, #2 & #3 “blog optimization”
    • #2 “online marketing”
    • #3 “blog marketing”
  • SEO Blog = Fail Blog SEO = Win
  • THREE Reasons Blogs for SEO Fail:
    • Lack of planning & oversight
    • No passion for the topic
    • Because SEO is dead
  • THREE Reasons Blogs for SEO Fail:
    • Lack of planning & oversight
    • No passion for the topic
    • Because SEO is dead
  • THREE Reasons Blogs for SEO Fail:
    • Lack of planning & oversight
    • No passion for the topic
    • Because SEO as we’ve known it
    • is DEAD
  •  
  • FIVE Tips For Successful Blogs and SEO:
    • Practical purpose for a blog
    • Optimize templates & content
    • Plan editorial & source content
    • Socialize
    • Measure and promote success
    • Company Newsroom
    • Industry News
    • Product Updates
    • Newsletter
    • Customer Relations
    • Thought Leadership
    • Pure Marketing & Sales
    Practical Uses for a Blog
  • FIVE Tips For Successful Blogs and SEO:
    • Practical purpose for a blog
    • Optimize templates & content
    • Plan editorial & source content
    • Socialize
    • Measure and promote success
  • Blog Optimization - Keywords
    • Where to use keywords:
    • Title tags
    • Post titles
    • Categories
    • Body copy
    • Anchor text links
    • Tags
    • Image, Video alt text
    • URLs
  • FIVE Tips For Successful Blogs and SEO:
    • Practical purpose for a blog
    • Optimize templates & content
    • Plan editorial & source content
    • Socialize
    • Measure and promote success
  • Blog Content
    • Create keyword glossary
    • Identify editorial guide
    • Assign a blog “champion”
    • Recruit contributors
    • Feedback to contributors
    Editorial Keywords Blog Guest Expert Expert Guest Blog Champ
  • FIVE Tips For Successful Blogs and SEO:
    • Practical purpose for a blog
    • Optimize templates & content
    • Plan editorial & source content
    • Socialize
    • Measure and promote success
  • Blog Comments Trackbacks Outbound Links Poll - Survey Blog Comments Facebook           Twitter         
  • FIVE Tips For Successful Blogs and SEO:
    • Practical purpose for a blog
    • Optimize templates & content
    • Plan editorial & source content
    • Socialize
    • Measure and promote success
    • Set Objectives
    • Take Benchmarks
    • Monitor: Real Time & Trends
    • Measure Goals: Traffic, Funnel, Conversions
    • Report upstream in company
    • Report to those that made it happen
    Blog Metrics
  • TAKEAWAYS
    • Purpose should drive blog creation
    • Optimize templates and content
    • Get creative with content sourcing
    • Socialize , be fruitful & multiply
    • Measure and promote
    • Lee Odden
    • TopRank Marketing .com
    • [email_address]
    • @leeodden
    • 877-872-6628
    • TopRank Blog .com
    Thank You © 2008 TopRank Online Marketing. All Rights Reserved.