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                  <span class="slideshow-title" style="font-size:14px;">Leveraging Blogger and Media Relations for SEO</span><br />
                  From: <a href="http://www.slideshare.net/toprank" class="slideshow-author">toprank</a>,
                  <span class="ago">8 months ago</span><br /><br />
                  <div class="slideshow-embed"><div style="width:425px;text-align:left" id="__ss_319619"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/toprank/beyond-linkbait-ses-new-york-2008?type=powerpoint" title="Leveraging Blogger and Media Relations for SEO">Leveraging Blogger and Media Relations for SEO</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=beyond-linkbait-ses-new-york-2008-1206379581405261-5&stripped_title=beyond-linkbait-ses-new-york-2008" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=beyond-linkbait-ses-new-york-2008-1206379581405261-5&stripped_title=beyond-linkbait-ses-new-york-2008" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/toprank/beyond-linkbait-ses-new-york-2008?type=powerpoint" title="View Leveraging Blogger and Media Relations for SEO on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/bloggerrelations">bloggerrelations</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/onlinepr">onlinepr</a>)</div></div></div><br /><br />
                  <div class="slideshow-description">TopRank CEO Lee Odden presentation of Do's and Don'ts on media relations and blogger relations -  Beyond Linkbait SES New York 2008</div><br /><br />
                  <a href="http://www.slideshare.net/toprank/beyond-linkbait-ses-new-york-2008" class="slideshow-link">SlideShare Link</a>
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bugejadiane favorited this 3 months ago Tags: media and blogger leveraging relations
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Leveraging Blogger and Media Relations for SEO

From toprank, 8 months ago Add as contact

TopRank CEO Lee Odden presentation of Do's and Don'ts on media relations and blogger relations - Beyond Linkbait SES New York 2008

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Slide 1: Beyond Linkbait Media and Blogger Relations Lee Odden - CEO TopRankMarketing.com
Slide 2:Company Stuff
Slide 3:Walk the Talk
Slide 4:PUSH - PULL Outreach: Optimized: Wire Service Press Release Networking Newsroom Pitching Social Media RSS Media Coverage
Slide 5: Relationships Persuasion Relevance Outreach Blogger Relations Media
Slide 6:DO’s & DON’Ts Media Relations Blogger Relations
Slide 7:DO Your homework – be relevant • Biggest complaint: irrelevant pitches • Research target market – articles, blog posts • Use tools: MyEdcals, Cision • Technorati, blogrolls, social media monitoring • Journalists’ needs: reliable source • Bloggers’ needs: compelling content
Slide 8:DO Understand

Leveraging Blogger and Media Relations for SEO

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