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TopRankMarketing.com presentation on how to boost marketing results from blogs by incorporating SEO and Social Media.

TopRankMarketing.com presentation on how to boost marketing results from blogs by incorporating SEO and Social Media.

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  • 25 Min 5 min QA22 slidesCombining SEO best practices with social media marketing can amplify the reach and traffic for blogs by building a Cycle of Social Media Interaction.  This session will explore:- How bloggers can leverage keyword research to develop a blog editorial calendar- Create and promote optimized content- How to increase exposure, fans/friends/subscribers and inbound links- How to increase search and social media traffic- How to mine community conversation data to further refine content strategy that continues the cycle
  • http://www.emarketer.com/Article.aspx?R=1007131
  • http://www.toprankblog.com/2010/02/b2b-marketing-case-study-marketo/
  • Content: Assets, Editorial, Mapping, Operationalize

Better Blog Marketing with Social SEO Better Blog Marketing with Social SEO Presentation Transcript

  • Blog Marketing with Social SEO
    Internet Marketing
  • Social Media Rocks! Why SEO?
    SEO is the most effective Online Marketing tactic
    for conversions
    SEO ranked the Top Digital Marketing Tactic for 2011 in an Online Marketing Blog poll (232 responses)
    Source: Forbes Ad Effectiveness Survey June 2009
  • SEO Fundamentals
    Social Media
  • TopRankBlog.com
    21,284 Unique Keywords
    40,000+ RSS Subscribers
    681,662 inbound links
    Attracts: Media, Staff, Biz
  • Traffic &
    community help
    research, develop &
    further grow soc
    networks for
    content & SEO.
    Create &
    promote optimized
    content & assets.
    Content is
    noticed,
    shared &
    voted on.
    Grows
    visibility.
    Cycle
    of Social
    & SEO
    Increased
    links & social
    exposure grow
    search &
    referral
    traffic.
    Increased exposure
    attracts more subscribers,
    fans, friends, followers
    & links.
  • Blogging & SEO in Action
    SaaS Startup
    Young website and domain name
    New blog
    Very competitive industry
  • Blogging & SEO in Action
    Promote
    Create Content
    Grow Networks
    Customer Based
    Keywords
  • “b2b marketing”
    6 million + SERPs
    300+ top 10’s on Google
    2,704 unique phrases
    #3
    Business Success:
    • 600+ customers – 3 years
    • 2nd fastest growing SaaS company ever
    • Best source of converting leads: Blog & SEO
    #7
  • How Did They Do That?
    Content & SEO Social & SEO
    Corp Site
    Twitter
    Resource
    Center
    Facebook
    Marketo Blog
    LinkedIn
    Reports
    Press
    Webinars
    Interactive
  • Blog Social SEO Formula
    Keywords
    Content
    Social channel development
    Promotion
    Engagement
    Analysis > Editorial Refine
    Repeat
  • Editorial: Glossary
    Keyword research
    Keyword glossary
    Editorial plan
    Off site editorial
    Promotion
  • Editorial : Audience
    Who are you trying to reach?
    What are they searching for?
    Digital SLR cameras
    Accessories
    Deals
    Discount
    Sale
    Sony
    Best digital camera
    Kids digital camera
    Point and shoot
    Waterproof
    Kodak
    Digital Camera
    Reviews
    Photography
    Tips
    Nikon
  • Editorial: Keyword Research
    Referrers
    Search
    Keywords
    Social &
    Listening
    Trends
    Competitors
  • Editorial: Glossary
  • Match Editorial Plan with Keywords
    Editorial Plan
    Keywords
    Blog
    Content
    Keywords
    Social
    Content
  • Content Plan Directs Keywords
  • Basic Blog SEO Tips
    Title Tag vs. On Page Title: Headspace2
    Keyword in URL (slug)
    Keyword rich categories
    Keywords & synonyms in copy
    Anchor text links to older posts
    Minimize duplicate content
    Encourage inbound links
  • Develop Off-Site Content
    Blog
    IndustryPublications
    Profiles
  • Socialize & Be Useful
    Slideshare
    News Sources
    Blog
    Off site Comments
    Benefits:
    • Content sharing
    • Direct traffic
    • Social syndication
    • Inbound links
    • Trust, Authority
    • Community
    TR Website
    Facebook
    Twitter
    LinkedIn
    Paper.li
    Delicious
    YouTube
  • Warning: Ugly Slides Coming
  • Cool Blog SEO Tools
    Keywords – Google Keyword Tool, SEMRush
    On-page Blog SEO – Scribe
    Comment Management – Disqus, ECHO
    Link tracking - Majestic SEO
    Social media monitoring – Trackur, Radian6
    Social Management – Hootsuite, MediaFunnel
    Social search – 48ers.com, socialmention.com
    Enagement – PostRank, BackType
  • Blog Content SEO Logistics
    Identify & train blog contributors on SEO
    (Titles, body copy, linking out & internally)
    Create keyword & engagement guidelines
    (Best practices on-page & growing social networks)
    Make content promotion a publishing process
    (Schedule, map & automate when you can)
    Provide feedback: search & social
    (Web analytics, ranking, social media monitor)
  • @gkdave
    @gkjoe
    @gkmikett
    @gksteve
    @gkrachel
    Thank you!!
    @armygk- armygk.com
  • Contact Info
    lee@toprankmarketing.com
    1-877-872-6628
    @LeeOdden
    TopRankMarketing.com
    TopRankBlog.com
    Free SEO Newsletter:tprk.us/omnews