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10 SEO Tips Public Relations PRSA09
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10 SEO Tips Public Relations PRSA09

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Presentation from 2009 PRSA International conference in San Diego on the top ten Search Engine Optimization (SEO) tips for Public Relations. Covers keyword research, on-page optimization, press …

Presentation from 2009 PRSA International conference in San Diego on the top ten Search Engine Optimization (SEO) tips for Public Relations. Covers keyword research, on-page optimization, press release optimization, newsroom optimization, analytics, social media PR and selling the idea of SEO for PR within organizations.

Presentation given by TopRankMarketing.com CEO, Lee Odden.

Published in: Business, Technology, Design

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  • Most SEO efforts are directed towards lead/sales generation
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  • Here we have the inventory of the media types worth promoting matched up with corresponding channels for optimization and promotion. Text rich articles can be optimized and promoted for standard search engines, product images on image sharing sites, video on video sharing sites, blogs on blog search engines and other bloggers, etc.
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