Branding on LocalJobs.com

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Presentation about LocalJobs.com and a different ways in which we brand your company.

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Branding on LocalJobs.com

  1. 1. Online Marketing & Advertising 2009 Rates and Information
  2. 2. Contents <ul><li>Who we are </li></ul><ul><li>Our product </li></ul><ul><li>Demographics </li></ul><ul><li>Statistics </li></ul><ul><li>Advertising Rates & Specs </li></ul><ul><li>Newsletter Rates & Specs </li></ul><ul><li>Interactive Strategies & Services </li></ul><ul><li>Contact Us </li></ul>
  3. 3. <ul><li>Who we are </li></ul><ul><ul><li>Started as AshevilleJobs.com in 2002 for the Asheville NC market </li></ul></ul><ul><ul><li>Re-branded as LocalJobs.com in late 2004 to allow for expansion into new markets </li></ul></ul><ul><ul><li>Launched in the Knoxville market with the purchase of KnoxvilleJobs.com and KnoxJobs.com </li></ul></ul><ul><ul><li>Developed multiple new strategic partnerships over the last two years with the Knoxville, Asheville, Lake Norman and Charlotte Chamber of Commerce </li></ul></ul><ul><ul><li>Acquired domain SaintGeorgeJobs.com for the St. George Utah market (one of the fastest growing markets in the U.S.) – scheduled for 2010 formal launch </li></ul></ul><ul><ul><li>Acquired a number of other key domains over the last five years in targeted industries of healthcare and accounting </li></ul></ul>
  4. 4. <ul><li>Our product </li></ul><ul><ul><li>LocalJobs.com and our family of high ranking search engine friendly domain names are viewed by nearly half a million (and growing) visitors each year. Our job board domains AshevilleJobs.com and KnoxvilleJobs.com are the #1 most visible job board websites in the Asheville NC and Knoxville TN markets for virtually every major search engine. </li></ul></ul><ul><ul><li>We offer a highly desirable, unique user base with content-targeted placement opportunities, varied ad formats and paramount scheduling flexibility. </li></ul></ul><ul><ul><li>We offer advertisers a combination of advertising opportunities and search engine marketing services sure to get your company the exposure it needs. </li></ul></ul>Our Product
  5. 5. Demographics <ul><li>Demographic Snapshot </li></ul>
  6. 6. Demographics <ul><li>Demographic Snapshot Continued </li></ul>
  7. 7. Statistics <ul><li>Statistics (entire 2008) </li></ul><ul><ul><li>415,000 Unique Visitors </li></ul></ul><ul><ul><li>709,000 Visits </li></ul></ul><ul><ul><li>4,216,917 Page Views </li></ul></ul><ul><ul><li>3:51 Time on Site (hours/minutes) </li></ul></ul>
  8. 8. Advertising Rates <ul><li>Online Rates and Specs </li></ul><ul><ul><li>2009 Rate Card Skyscraper 160x600 </li></ul></ul><ul><ul><ul><li>$7 CPM - Run of Site </li></ul></ul></ul><ul><ul><ul><li>$10 CPM Targeted – Job Seekers </li></ul></ul></ul><ul><ul><ul><li>$20 CPM Premium - Employers </li></ul></ul></ul><ul><ul><li>Leaderboard 728x90 </li></ul></ul><ul><ul><ul><li>$8 CPM - Run of affiliated sites </li></ul></ul></ul><ul><ul><ul><li>$12 CPM Targeted – Job Seekers </li></ul></ul></ul><ul><ul><li>Ad Unit Specifications </li></ul></ul><ul><ul><ul><li>GIF or JPEG 20k </li></ul></ul></ul><ul><ul><ul><li>Flash 40k </li></ul></ul></ul>
  9. 9. Newsletter Rates & Specs <ul><li>Newsletter Advertising Rates and Specs </li></ul><ul><ul><li>2009 Rate Card Skyscraper 160x600 </li></ul></ul><ul><ul><ul><li>$7 CPM - Run of Site </li></ul></ul></ul><ul><ul><ul><li>$10 CPM Targeted – Job Seekers </li></ul></ul></ul><ul><ul><ul><li>$20 CPM Premium - Employers </li></ul></ul></ul><ul><ul><li>Leaderboard 728x90 </li></ul></ul><ul><ul><ul><li>$8 CPM - Run of affiliated sites </li></ul></ul></ul><ul><ul><ul><li>$12 CPM Targeted – Job Seekers </li></ul></ul></ul><ul><ul><li>Ad Unit Specifications </li></ul></ul><ul><ul><ul><li>GIF or JPEG 20k </li></ul></ul></ul><ul><ul><ul><li>Flash 40k </li></ul></ul></ul>
  10. 10. Interactive Strategies <ul><li>Interactive Recruiting Today </li></ul><ul><ul><li>It’s All Changing Quickly... </li></ul></ul><ul><ul><li>Are You Keeping Up? – Just as candidates shifted their job search from print to job boards 10 years ago, the marketplace is rapidly adding additional online channels to help candidates find their next job opportunity: search engines (Google, Yahoo, MSN, Job Aggregators like Indeed, Simply Hired and Juju), social networks (Facebook, Myspace, LinkedIn, Twitter, etc.) are rapidly changing recruiting strategies. If you aren’t meeting candidates in this rapidly evolving space – you’re simply losing out to more competitive recruiting organizations. </li></ul></ul>
  11. 11. Interactive Recruitment Services <ul><li>Interactive Recruitment Services </li></ul><ul><ul><li>Establish Your Company Presence on Key Social Networks </li></ul></ul><ul><ul><li>Launch Your Own Company Career Section </li></ul></ul><ul><ul><ul><li>Hosted by LOCALJOBS.COM </li></ul></ul></ul><ul><ul><ul><li>Automatically cross posts jobs from your site to LOCALJOBS.COM eliminating double entry </li></ul></ul></ul><ul><ul><li>Launch Your Company Recruitment Blog </li></ul></ul><ul><ul><ul><li>Maintain corporate branding </li></ul></ul></ul><ul><ul><ul><li>Increase market awareness </li></ul></ul></ul><ul><li>Managed service plans run from $295/month for just one – to $495/month for all three (plus one-time setup fee of $250 for FaceBook FanPage) </li></ul><ul><li>One-time setup fee (depends on other services purchases) </li></ul><ul><li>No monthly fees </li></ul><ul><li>One-time setup fee (depends on other services purchases) </li></ul><ul><li>No monthly fee range: $0 to ?? depends </li></ul>
  12. 12. The Net Effect Active & Passive Upscale & Educated Candidate Pool
  13. 13. Summary I Don’t Know That I Don’t Know. If you know you need to do something – we can help. Call us today at (888) 681-8975 x110 I Don’t Know That I Know. I Know That I Don’t Know I Know That I Know. <ul><li>Banner advertising and/or the right Interactive recruitment strategies can make a big difference in the types, quality and quantity of candidates you’re able to recruit. </li></ul><ul><li>We’ve been implementing our own Search Engine Optimization and Social Web marketing now for years </li></ul><ul><li>We can help you get yours kick started in a way that most cannot. Our services are performed in-house with your own assigned manager. </li></ul>You Don’t Want to be Here You Want to be Here
  14. 14. Contact Us

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