HootSuite 4 Life
#HootUpDallas
Christopher Miller
Head of Digital Marketing
Tractorbeam
@tophmiller2
Who Is Tractorbeam?
A Creative Agency,
specializing in:
• Brand Strategy and Identity
• Print, Product and Web Design
• Di...
What is the Best Way to Manage
My Social Networks?
To survive the world of
marketing, you need 2
things:
1) Google Analyti...
A Quick Rundown
I got 99 problems, but HootSuite ain’t one
• HootSuite: seamless management of top social networks:
Facebo...
But Wait, There’s More
Think of the HootSuite browser
version as the burger. HootSuite
gives you the fries and shake free....
Let’s Get Real
How do you run an integrated content marketing campaign across every
channel?
• The contest renewed each we...
Power to the People
Knowing your audience is key to launching a content marketing
campaign

• The Demographics Pro for Twi...
Fake It ‘Til You Make It
HootSuite: Allowing Marketers to Fake Services Since 2009
When Google rolled out Penguin, SEOs ha...
Thank You!
Christopher Miller
Head of Digital Marketing
Tractorbeam
chris@tractorbeam.com
@tophmiller2
Thank You!
Christopher Miller
Head of Digital Marketing
Tractorbeam
chris@tractorbeam.com
@tophmiller2
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HootSuite 4 Life - 2/24/14

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A journey through HootSuite awesomeness, by Christopher Miller - @tophmiller2 - for HootUp Dallas on 2/24/2014

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HootSuite 4 Life - 2/24/14

  1. 1. HootSuite 4 Life #HootUpDallas Christopher Miller Head of Digital Marketing Tractorbeam @tophmiller2
  2. 2. Who Is Tractorbeam? A Creative Agency, specializing in: • Brand Strategy and Identity • Print, Product and Web Design • Digital Marketing and Strategy • Specializing in Fashion, Retail and Hospitality • @notaboutractors @tophmiller2 #HootUpDallas
  3. 3. What is the Best Way to Manage My Social Networks? To survive the world of marketing, you need 2 things: 1) Google Analytics 2) HootSuite • The rest will fall into place naturally • Rick Grimes might help, too @tophmiller2 #HootUpDallas
  4. 4. A Quick Rundown I got 99 problems, but HootSuite ain’t one • HootSuite: seamless management of top social networks: Facebook, Twitter, Google+, LinkedIn and the other guys • Top Features Include: • Post Scheduling • Monitoring Conversations • Track Mentions • Build Streams • Analytics @tophmiller2 #HootUpDallas
  5. 5. But Wait, There’s More Think of the HootSuite browser version as the burger. HootSuite gives you the fries and shake free. • HootSuite Chrome and Firefox App • Allows for sharing while browsing without having to switch back and forth between tabs • Add images, schedule the post, drop a location, add tracking • HootSuite iPhone App • Set up push notifications, schedule posts, URL shortener, general awesomeness @tophmiller2 #HootUpDallas
  6. 6. Let’s Get Real How do you run an integrated content marketing campaign across every channel? • The contest renewed each week in December, with the goal of rewarding winners with prizes/week • Grand prize an all expenses paid stay at a luxury resort and spa • All posts were scheduled with more than two weeks in advance • Through HootSuite Analytics engagement and follower growth were tracked, which allowed for realtime optimizations to be made throughout the campaign • Based on the success, the resort is planning some incredible giving campaigns in 2014 @tophmiller2 #HootUpDallas
  7. 7. Power to the People Knowing your audience is key to launching a content marketing campaign • The Demographics Pro for Twitter app helps gain insight into what your audience’s passions, spending habits, location and demographics • Cross-reference data with Google Analytics demographic segments to guide the content you produce • Understand your audience, their passions and socioeconomic backgrounds to create more engaging and effective content @tophmiller2 #HootUpDallas
  8. 8. Fake It ‘Til You Make It HootSuite: Allowing Marketers to Fake Services Since 2009 When Google rolled out Penguin, SEOs had to become makeshift PR agencies. I accidentally pitched a blogger weekend promising top bloggers around the US would come to a client’s resort and write about it. • “Yo, anybody know any influential bloggers?” • Manually researching bloggers and media members is as awful as old school link building • Boom. Klout integration on HootSuite, coupled with follower information to the rescue • Following bloggers, building a rapport by retweeting, engaging in conversations and favoriting posts (all through HootSuite) was key to building trust • Bloggers have egos for days! • 10 bloggers and 15 articles later the weekend was deemed a success @tophmiller2 #HootUpDallas
  9. 9. Thank You! Christopher Miller Head of Digital Marketing Tractorbeam chris@tractorbeam.com @tophmiller2
  10. 10. Thank You! Christopher Miller Head of Digital Marketing Tractorbeam chris@tractorbeam.com @tophmiller2

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