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Video promotion & measurement 5 23-2013
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Video promotion & measurement 5 23-2013

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  • 1. +Video Promotion &TrackingPresented by: Jo StumpnerDirector of Internet Marketing Services
  • 2. + Video Promotion & Tracking Agenda Optimizing Your Videos Promoting Your Videos Tracking & Measuring Performance Question & Answers
  • 3. +OPTIMIZING YOUR VIDEOS
  • 4. + Optimizing Your Videos - Overview Basic Video SEO Captions & Transcription Video Sitemaps Annotations
  • 5. + Optimizing Your Videos - SEO How Does YouTube Rank Videos? Number of Views Video Title Video Description Video Ratings (Likes, Dislikes) Video SEO Basics Keyword Research Optimize Title & Description
  • 6. + Optimizing Your Videos - Example
  • 7. + Optimizing Your Videos - Transcript Video Captions & Transcripts
  • 8. + Optimizing Your Videos - Captions Video Captions & Transcripts
  • 9. + Optimizing Your Videos - Sitemaps Video Sitemaps
  • 10. + Optimizing Your Videos - Annotations Annotations – Hug The World
  • 11. + Optimizing Your Videos – Annotations Annotations – How To:
  • 12. + Optimizing Your Videos - Annotations Annotations – Call To Action How To:
  • 13. +PROMOTING YOUR VIDEOS
  • 14. + Promoting Your Videos - PPV AdWords Pay Per View
  • 15. + Promoting Your Videos - PPV AdWords Pay Per View
  • 16. + Promoting Your Videos Great Quality Content Encourage Users to Link & Share Create a Series
  • 17. +TRACKING & MEASURING
  • 18. + Tracking & Measuring - Analytics Video Event Tracking
  • 19. + Tracking & Measuring - AdWords AdWords Pay Per View
  • 20. + Tracking & Measuring - Analytics AdWords Pay Per View
  • 21. +Thank You!Jo StumpnerDirector of Internet Marketing ServicesTop Floor Technologies