Did you know that more people view their email on their phones than on their computers? It's true. And the proportion of web traffic originating from smartphones and tablets has now surpassed that of desktop computers. Further, statistics show that more than half of all searches are conducted on mobile devices, especially in the case of location-specific searches. Consequently, it's critical for companies to optimize their websites and marketing emails for viewing on these smaller, touch-enabled screens.
Developing for mobile involves careful analysis and design of your website from a mobile perspective. Mobile devices are smaller. They have different screen resolutions and are connected to slower wireless networks. Mobile users also demonstrate different behaviors that tend to be more goal-driven with a heightened desire to get to what they are looking for fast. Mobile users convert differently; because they are in many cases holding a device that is also a phone they many times prefer to call. They don’t have tolerance for long forms requiring difficult input.
Mobile also involves search strategies. Mobile search phrases tend to be different, and a growing number are being input via voice recognition. Different development methods can impact the search volume you see on both the mobile site and the desktop site. Top Floor has an expert team that has navigated these issues many times, and we are here to help ensure that your business succeeds in the growing mobile marketplace.
Join us as Top Floor's Director of Interactive Design, Clay Konnor, discusses the importance of mobile design, the unique challenges and opportunities it entails, and how users' experiences and expectations change when interacting with your brand on their mobile devices.
Topics will include:
Why mobile is important to the digital strategies of B2B and B2C brands
Methods of mobile development
Challenges of mobile-friendly design
Mobile user experience
"Mobile first" strategies
Examples of good (and bad) mobile developments
Mobile’s impact on search