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BMA Milwaukee seminar - the next generation of digital advertising to drive business results

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Jo Stumpner gave this presentation to the Milwaukee chapter of the Business Marketing Association on December 3, 2013.

Jo Stumpner gave this presentation to the Milwaukee chapter of the Business Marketing Association on December 3, 2013.

Published in: Marketing, Technology, Business

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  • 1. + The Next Generation of Digital Advertising to Drive Business Results December 3rd, 2013 Twitter: @jostumpner @topfloortech
  • 2. + Top Floor Technologies  Website Design & Development  Internet Marketing  Web Analytics & Conversion Improvement  Marketing & Branding Strategy Maximizing Online Marketing Results for Hundreds of Businesses Since 1999 Twitter: @jostumpner @topfloortech
  • 3. + Getting the Most From Today’s Workshop Write down 2-3 learning points that you will begin putting into action within the next two weeks. Then – follow through. Twitter: @jostumpner @topfloortech
  • 4. + Agenda 1. Remarketing Basics 2. Targeting Strategies 3. Measuring Performance 4. Display Network Tips 5. On The Horizon 6. Q&A Twitter: @jostumpner @topfloortech
  • 5. + Remarketing Basics Twitter: @jostumpner @topfloortech
  • 6. + Remarketing Basics Twitter: @jostumpner @topfloortech
  • 7. Remarketing Basics Twitter: @jostumpner @topfloortech
  • 8. Remarketing Example Twitter: @jostumpner @topfloortech
  • 9. Remarketing Examples Twitter: @jostumpner @topfloortech
  • 10. + YouTube Remarketing Example Twitter: @jostumpner @topfloortech
  • 11. + Examples of Various Remarketing Ads Twitter: @jostumpner @topfloortech
  • 12. + Targeting Strategies Twitter: @jostumpner @topfloortech
  • 13. Targeting Strategies Twitter: @jostumpner @topfloortech
  • 14. Targeting Strategies Twitter: @jostumpner @topfloortech
  • 15. + Targeting Strategies – Topic or Contextual Twitter: @jostumpner @topfloortech
  • 16. + Targeting Strategies – Affinity Segments Twitter: @jostumpner @topfloortech
  • 17. + Measuring Performance Twitter: @jostumpner @topfloortech
  • 18. Measuring Performance Twitter: @jostumpner @topfloortech
  • 19. Measuring Performance Twitter: @jostumpner @topfloortech
  • 20. Conversion Attribution Twitter: @jostumpner @topfloortech
  • 21. Conversion Attribution Twitter: @jostumpner @topfloortech
  • 22. + Display Network Tips Twitter: @jostumpner @topfloortech
  • 23. Tips - Getting Started - Remarketing Twitter: @jostumpner @topfloortech
  • 24. Tips - Getting Started - Remarketing Twitter: @jostumpner @topfloortech
  • 25. Tips - Getting Started - Remarketing Twitter: @jostumpner @topfloortech
  • 26. Tips - Getting Started - Remarketing Twitter: @jostumpner @topfloortech
  • 27. Tips – Optimization Twitter: @jostumpner @topfloortech
  • 28. + On The Horizon Twitter: @jostumpner @topfloortech
  • 29. On The Horizon Twitter: @jostumpner @topfloortech
  • 30. + Q&A Twitter: @jostumpner @topfloortech