+

The Next Generation of Digital
Advertising to Drive Business
Results
December 3rd, 2013
Twitter: @jostumpner @topfloort...
+

Top Floor Technologies


Website Design &
Development



Internet Marketing



Web Analytics &
Conversion
Improvemen...
+

Getting the Most
From Today’s Workshop
Write down 2-3 learning points
that you will begin putting into
action within th...
+ Agenda
1.

Remarketing Basics

2.

Targeting Strategies

3.

Measuring Performance

4.

Display Network Tips

5.

On The...
+

Remarketing Basics

Twitter: @jostumpner @topfloortech
+ Remarketing Basics

Twitter: @jostumpner @topfloortech
Remarketing Basics

Twitter: @jostumpner @topfloortech
Remarketing Example

Twitter: @jostumpner @topfloortech
Remarketing Examples

Twitter: @jostumpner @topfloortech
+ YouTube Remarketing Example

Twitter: @jostumpner @topfloortech
+ Examples of Various Remarketing Ads

Twitter: @jostumpner @topfloortech
+

Targeting Strategies

Twitter: @jostumpner @topfloortech
Targeting Strategies

Twitter: @jostumpner @topfloortech
Targeting Strategies

Twitter: @jostumpner @topfloortech
+ Targeting Strategies – Topic or Contextual

Twitter: @jostumpner @topfloortech
+ Targeting Strategies – Affinity Segments

Twitter: @jostumpner @topfloortech
+ Measuring Performance

Twitter: @jostumpner @topfloortech
Measuring Performance

Twitter: @jostumpner @topfloortech
Measuring Performance

Twitter: @jostumpner @topfloortech
Conversion Attribution

Twitter: @jostumpner @topfloortech
Conversion Attribution

Twitter: @jostumpner @topfloortech
+

Display Network Tips

Twitter: @jostumpner @topfloortech
Tips - Getting Started - Remarketing

Twitter: @jostumpner @topfloortech
Tips - Getting Started - Remarketing

Twitter: @jostumpner @topfloortech
Tips - Getting Started - Remarketing

Twitter: @jostumpner @topfloortech
Tips - Getting Started - Remarketing

Twitter: @jostumpner @topfloortech
Tips – Optimization

Twitter: @jostumpner @topfloortech
+

On The Horizon

Twitter: @jostumpner @topfloortech
On The Horizon

Twitter: @jostumpner @topfloortech
+

Q&A

Twitter: @jostumpner @topfloortech
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BMA Milwaukee seminar - the next generation of digital advertising to drive business results

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Jo Stumpner gave this presentation to the Milwaukee chapter of the Business Marketing Association on December 3, 2013.

Published in: Marketing, Technology, Business
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BMA Milwaukee seminar - the next generation of digital advertising to drive business results

  1. 1. + The Next Generation of Digital Advertising to Drive Business Results December 3rd, 2013 Twitter: @jostumpner @topfloortech
  2. 2. + Top Floor Technologies  Website Design & Development  Internet Marketing  Web Analytics & Conversion Improvement  Marketing & Branding Strategy Maximizing Online Marketing Results for Hundreds of Businesses Since 1999 Twitter: @jostumpner @topfloortech
  3. 3. + Getting the Most From Today’s Workshop Write down 2-3 learning points that you will begin putting into action within the next two weeks. Then – follow through. Twitter: @jostumpner @topfloortech
  4. 4. + Agenda 1. Remarketing Basics 2. Targeting Strategies 3. Measuring Performance 4. Display Network Tips 5. On The Horizon 6. Q&A Twitter: @jostumpner @topfloortech
  5. 5. + Remarketing Basics Twitter: @jostumpner @topfloortech
  6. 6. + Remarketing Basics Twitter: @jostumpner @topfloortech
  7. 7. Remarketing Basics Twitter: @jostumpner @topfloortech
  8. 8. Remarketing Example Twitter: @jostumpner @topfloortech
  9. 9. Remarketing Examples Twitter: @jostumpner @topfloortech
  10. 10. + YouTube Remarketing Example Twitter: @jostumpner @topfloortech
  11. 11. + Examples of Various Remarketing Ads Twitter: @jostumpner @topfloortech
  12. 12. + Targeting Strategies Twitter: @jostumpner @topfloortech
  13. 13. Targeting Strategies Twitter: @jostumpner @topfloortech
  14. 14. Targeting Strategies Twitter: @jostumpner @topfloortech
  15. 15. + Targeting Strategies – Topic or Contextual Twitter: @jostumpner @topfloortech
  16. 16. + Targeting Strategies – Affinity Segments Twitter: @jostumpner @topfloortech
  17. 17. + Measuring Performance Twitter: @jostumpner @topfloortech
  18. 18. Measuring Performance Twitter: @jostumpner @topfloortech
  19. 19. Measuring Performance Twitter: @jostumpner @topfloortech
  20. 20. Conversion Attribution Twitter: @jostumpner @topfloortech
  21. 21. Conversion Attribution Twitter: @jostumpner @topfloortech
  22. 22. + Display Network Tips Twitter: @jostumpner @topfloortech
  23. 23. Tips - Getting Started - Remarketing Twitter: @jostumpner @topfloortech
  24. 24. Tips - Getting Started - Remarketing Twitter: @jostumpner @topfloortech
  25. 25. Tips - Getting Started - Remarketing Twitter: @jostumpner @topfloortech
  26. 26. Tips - Getting Started - Remarketing Twitter: @jostumpner @topfloortech
  27. 27. Tips – Optimization Twitter: @jostumpner @topfloortech
  28. 28. + On The Horizon Twitter: @jostumpner @topfloortech
  29. 29. On The Horizon Twitter: @jostumpner @topfloortech
  30. 30. + Q&A Twitter: @jostumpner @topfloortech
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