Float like a Butterfly. Sting like a Bee. Twitter: @topfloortech | Hashtag: #TFTBootCamp A company must be able to provide quick, effective CRM. It’s crucial in today’s market place. CRM, in the social age, combats negative remarks about your company, products, and service, while responding immediately to a customer’s concerns and reverse the situation. Using social media as a CRM tool, can allow you to earn the trust of the consumer quickly.
How to Benefit from Social CRM and ORM Twitter: @topfloortech | Hashtag: #TFTBootCamp In order to benefit from social media, you must become part of the community. Referrals/comments from customers posted to various social platforms who have used your product or service, more often than not, influence a potential customer’s decision to purchase. Social media is a referral program on hyper-active-hyper-drive.
Create a Social Media Attack Strategy Twitter: @topfloortech | Hashtag: #TFTBootCamp
The Parent Entity in the diagram above is a social media asset (i.e. company blog, parent Twitter account, parent Facebook Fan Page, or LinkedIn Company Page, etc.)
when the parent entity publishes on the aforementioned platforms, it will have it’s own natural push into the community(ies) at large. Without an internal strategy in place, this is where the meme dies: left to generate it’s own buzz and movement.
every company should/needs to encourage it’s employees to become satellite proselytizers of the brand and the meme.
individuals to create and manage a trustworthy reputation within their space
relies on the “individual” off-shoot from the parent to have a good reputation within their respective community and following
relies on meme-timing, so as not to seem “disingenuous” or “spammy”.
The second wave can last a couple a days, if need be. This is where the coordination comes into play. Depending on how many individuals you have, you can set up “mini-waves” at the 2nd Wave.
The objective at the second wave level is to penetrate as deeply as possible into the 3rd Wave (The Communities-At-Large)
Twitter: @topfloortech | Hashtag: #TFTBootCamp It’s a Ballroom Blitz (Krieg) The 3rd Wave Controlling the meme at the 3rd wave is close to impossible, which is why it is imperative in the first two waves that message be engineered but not feel contrived. It’s walking a fine line of control and art. The more strategy you can apply to social media efforts to ensure visibility, branding, and interaction to elicit the desired reaction in a community/communities, the better.
Proof is in the Pudding Twitter: @topfloortech | Hashtag: #TFTBootCamp
Visits increased over 264% | Unique Visits increased over 259%
Total Website Bounce Rate decreased over 5%
* Campaign was engineered by myself and TFT colleagues over a 3-day Period
Twitter: @topfloortech | Hashtag: #TFTBootCamp Let’s Take Five
Setting Up iGoogle Page Twitter: @topfloortech | Hashtag: #TFTBootCamp What is iGoogle Homepage? iGoogle lets you create a personalized homepage that contains a Google search box at the top, and your choice of any number of gadgets. Gadgets come in lots of different forms and provide access to activities and information from all across the web, without ever having to leave your iGoogle page.
Setting Up iGoogle Page Twitter: @topfloortech | Hashtag: #TFTBootCamp Step 1: Create a Google Account (if you don’t have one already)
Setting Up iGoogle Page Twitter: @topfloortech | Hashtag: #TFTBootCamp Step 2: Add a TAB to Your iGoogle Page
Enter a name for the tab
Deselect “I’m feeing lucky” checkbox
Setting Up Google Alerts Twitter: @topfloortech | Hashtag: #TFTBootCamp Step 3: Set up a Google Alert
Twitter: @topfloortech | Hashtag: #TFTBootCamp Configuring Your Google Reader Step 3: Set up Google Reader to Broadcast to iGoogle Homepage
Go to “Settings” and select “Reader Settings”
Under Settings “GOODIES”
Configuring Google Reader Twitter: @topfloortech | Hashtag: #TFTBootCamp Step 4: Select “Add Google Reader”