Haywood Community College Presentation: Findability for Small Businesses
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Haywood Community College Presentation: Findability for Small Businesses

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This is a presentation that Ravenel Mansfield of Ravenel Consutling and Ty Hallock of TopFloorStudio did for Haywood Community.

This is a presentation that Ravenel Mansfield of Ravenel Consutling and Ty Hallock of TopFloorStudio did for Haywood Community.

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  • 04/23/09
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Transcript

  • 1. Web Findability for Business Owners Get Found > Convert > Analyze
  • 2. Local Search
  • 3. Google Universal Search
  • 4. Google Search Listings
  • 5. Piper Jaffray Research (2008)
    • 30 percent of all queries contain a city, state or zip code.
    • The Internet has now surpassed print Yellow Pages and newspaper as a primary source for local consumer service information.
    • The adoption of smart phones will only add to these numbers; 27 percent of all mobile searches are for local information.
  • 6. Piper Jaffray Research (2008)
    • Online consumers seek local information from two primary sources: search engines, such as Google, and Internet Yellow Pages (IYPs), such as City Search.
    • Local results are usually marked on a street map with push pins or presented with some other identifier, helping them stand out.
  • 7. Google Places
  • 8. Yelp  (data on this site feeds Bing and Yahoo)
  • 9. Yahoo Local
  • 10. Merchant Circle
  • 11. Bing Local
  • 12. Claiming Place Page / Local Listing
  • 13. Business Address in City of Search
  • 14. Associating Place Page with Proper Categories
  • 15. Off-Page / Off-Listing Criteria
  • 16. Customer Reviews
  • 17. Product / Service Keyword in Place Page Business Title
  • 18. Simple SEO Page Elements
  • 19. Biltmore
  • 20. Biltmore Page Elements
  • 21. Title Tag Example Category Page Category Name | Get Brand 1, 2, 3, 4 & More | Burgerplace Get CATEGORY NAME at Burgerplace. The freshest, most flavorable CATEGORY NAME & drinks at Burgerplace.com. Sub-Category Page Sub-Category Name | Category Name | Burgerplace Get SUB-CATEGORY NAME & CATEGORY NAME at Burgerplace. Find a location near you at Burgerplace.com.
  • 22. Biltmore Google View
  • 23. Tool Kit
  • 24. Tools we will cover in the next section
    • Website Grader
    • Google Link Check
    • Alexa.com
    • Google Link Check
    • Chart Beat
    • Google Analytics
    • Google Docs > Forms
  • 25. WebsiteGrader.com
    • Compare your website to your competition
    • What grade is your copy oriented to?
    • Do you have a blog?
    • How many links back do you have?
    • Domain: Time to Expire
    • Alt Tags
  • 26.  
  • 27. Alexa.com
  • 28.  
  • 29. Analytics “ You can’t manage what you can’t measure”
  • 30. Google Analytics & Stats
    • Chart-beat for real time stats
    • Full suite of analytics
    • Use goals and funnels to track conversions and referrals
    • Site Overlay is a very nice tool for usability
    • See where people are coming from geographically
    • Track your advertising campaigns with Web Stats
    • Get a weekly report sent to you
  • 31. Collecting Data
  • 32. Google Docs > Forms
  • 33. Collecting Data
    • Promotions, Contests, etc
    • E-newsletters
    • Blog Subscribers
    • Members
    • Surveys
    • Event attendees
    • Contact Database
    • Hot Leads
  • 34. User-Centered Design
  • 35. THE CENTRAL PREMISE OF USER CENTRED DESIGN IS THAT THE BEST DESIGNED PRODUCTS AND SERVICES RESULT FROM UNDERSTANDING THE NEEDS OF THE PEOPLE WHO WILL USE THEM. —Design Council
  • 36.  
  • 37. Call to Actions
  • 38. Call to Actions
    • Think subscribers not visitors
    • Common Call to Actions:
      • Email to a friend
      • Social Book Marks
      • E-mail Newsletters
      • Forms for data collection
      • Purchase Items
      • Sign-up for events
    • Call to Action techniques
  • 39.  
  • 40.  
  • 41.  
  • 42.  
  • 43. For documents from today including list of tools check: facebook.com/topfloorstudio/