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Haywood Community College Presentation: Findability for Small Businesses
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Haywood Community College Presentation: Findability for Small Businesses

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This is a presentation that Ravenel Mansfield of Ravenel Consutling and Ty Hallock of TopFloorStudio did for Haywood Community.

This is a presentation that Ravenel Mansfield of Ravenel Consutling and Ty Hallock of TopFloorStudio did for Haywood Community.


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  • 04/23/09
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  • Transcript

    • 1. Web Findability for Business Owners Get Found > Convert > Analyze
    • 2. Local Search
    • 3. Google Universal Search
    • 4. Google Search Listings
    • 5. Piper Jaffray Research (2008)
      • 30 percent of all queries contain a city, state or zip code.
      • The Internet has now surpassed print Yellow Pages and newspaper as a primary source for local consumer service information.
      • The adoption of smart phones will only add to these numbers; 27 percent of all mobile searches are for local information.
    • 6. Piper Jaffray Research (2008)
      • Online consumers seek local information from two primary sources: search engines, such as Google, and Internet Yellow Pages (IYPs), such as City Search.
      • Local results are usually marked on a street map with push pins or presented with some other identifier, helping them stand out.
    • 7. Google Places
    • 8. Yelp  (data on this site feeds Bing and Yahoo)
    • 9. Yahoo Local
    • 10. Merchant Circle
    • 11. Bing Local
    • 12. Claiming Place Page / Local Listing
    • 13. Business Address in City of Search
    • 14. Associating Place Page with Proper Categories
    • 15. Off-Page / Off-Listing Criteria
    • 16. Customer Reviews
    • 17. Product / Service Keyword in Place Page Business Title
    • 18. Simple SEO Page Elements
    • 19. Biltmore
    • 20. Biltmore Page Elements
    • 21. Title Tag Example Category Page Category Name | Get Brand 1, 2, 3, 4 & More | Burgerplace Get CATEGORY NAME at Burgerplace. The freshest, most flavorable CATEGORY NAME & drinks at Burgerplace.com. Sub-Category Page Sub-Category Name | Category Name | Burgerplace Get SUB-CATEGORY NAME & CATEGORY NAME at Burgerplace. Find a location near you at Burgerplace.com.
    • 22. Biltmore Google View
    • 23. Tool Kit
    • 24. Tools we will cover in the next section
      • Website Grader
      • Google Link Check
      • Alexa.com
      • Google Link Check
      • Chart Beat
      • Google Analytics
      • Google Docs > Forms
    • 25. WebsiteGrader.com
      • Compare your website to your competition
      • What grade is your copy oriented to?
      • Do you have a blog?
      • How many links back do you have?
      • Domain: Time to Expire
      • Alt Tags
    • 26.  
    • 27. Alexa.com
    • 28.  
    • 29. Analytics “ You can’t manage what you can’t measure”
    • 30. Google Analytics & Stats
      • Chart-beat for real time stats
      • Full suite of analytics
      • Use goals and funnels to track conversions and referrals
      • Site Overlay is a very nice tool for usability
      • See where people are coming from geographically
      • Track your advertising campaigns with Web Stats
      • Get a weekly report sent to you
    • 31. Collecting Data
    • 32. Google Docs > Forms
    • 33. Collecting Data
      • Promotions, Contests, etc
      • E-newsletters
      • Blog Subscribers
      • Members
      • Surveys
      • Event attendees
      • Contact Database
      • Hot Leads
    • 34. User-Centered Design
    • 35. THE CENTRAL PREMISE OF USER CENTRED DESIGN IS THAT THE BEST DESIGNED PRODUCTS AND SERVICES RESULT FROM UNDERSTANDING THE NEEDS OF THE PEOPLE WHO WILL USE THEM. —Design Council
    • 36.  
    • 37. Call to Actions
    • 38. Call to Actions
      • Think subscribers not visitors
      • Common Call to Actions:
        • Email to a friend
        • Social Book Marks
        • E-mail Newsletters
        • Forms for data collection
        • Purchase Items
        • Sign-up for events
      • Call to Action techniques
    • 39.  
    • 40.  
    • 41.  
    • 42.  
    • 43. For documents from today including list of tools check: facebook.com/topfloorstudio/