Haywood Community College Presentation: Findability for Small Businesses
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Haywood Community College Presentation: Findability for Small Businesses

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This is a presentation that Ravenel Mansfield of Ravenel Consutling and Ty Hallock of TopFloorStudio did for Haywood Community.

This is a presentation that Ravenel Mansfield of Ravenel Consutling and Ty Hallock of TopFloorStudio did for Haywood Community.

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Haywood Community College Presentation: Findability for Small Businesses Haywood Community College Presentation: Findability for Small Businesses Presentation Transcript

  • Web Findability for Business Owners Get Found > Convert > Analyze
  • Local Search
  • Google Universal Search
  • Google Search Listings
  • Piper Jaffray Research (2008)
    • 30 percent of all queries contain a city, state or zip code.
    • The Internet has now surpassed print Yellow Pages and newspaper as a primary source for local consumer service information.
    • The adoption of smart phones will only add to these numbers; 27 percent of all mobile searches are for local information.
  • Piper Jaffray Research (2008)
    • Online consumers seek local information from two primary sources: search engines, such as Google, and Internet Yellow Pages (IYPs), such as City Search.
    • Local results are usually marked on a street map with push pins or presented with some other identifier, helping them stand out.
  • Google Places
  • Yelp  (data on this site feeds Bing and Yahoo)
  • Yahoo Local
  • Merchant Circle
  • Bing Local
  • Claiming Place Page / Local Listing
  • Business Address in City of Search
  • Associating Place Page with Proper Categories
  • Off-Page / Off-Listing Criteria
  • Customer Reviews
  • Product / Service Keyword in Place Page Business Title
  • Simple SEO Page Elements
  • Biltmore
  • Biltmore Page Elements
  • Title Tag Example Category Page Category Name | Get Brand 1, 2, 3, 4 & More | Burgerplace Get CATEGORY NAME at Burgerplace. The freshest, most flavorable CATEGORY NAME & drinks at Burgerplace.com. Sub-Category Page Sub-Category Name | Category Name | Burgerplace Get SUB-CATEGORY NAME & CATEGORY NAME at Burgerplace. Find a location near you at Burgerplace.com.
  • Biltmore Google View
  • Tool Kit
  • Tools we will cover in the next section
    • Website Grader
    • Google Link Check
    • Alexa.com
    • Google Link Check
    • Chart Beat
    • Google Analytics
    • Google Docs > Forms
  • WebsiteGrader.com
    • Compare your website to your competition
    • What grade is your copy oriented to?
    • Do you have a blog?
    • How many links back do you have?
    • Domain: Time to Expire
    • Alt Tags
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  • Alexa.com
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  • Analytics “ You can’t manage what you can’t measure”
  • Google Analytics & Stats
    • Chart-beat for real time stats
    • Full suite of analytics
    • Use goals and funnels to track conversions and referrals
    • Site Overlay is a very nice tool for usability
    • See where people are coming from geographically
    • Track your advertising campaigns with Web Stats
    • Get a weekly report sent to you
  • Collecting Data
  • Google Docs > Forms
  • Collecting Data
    • Promotions, Contests, etc
    • E-newsletters
    • Blog Subscribers
    • Members
    • Surveys
    • Event attendees
    • Contact Database
    • Hot Leads
  • User-Centered Design
  • THE CENTRAL PREMISE OF USER CENTRED DESIGN IS THAT THE BEST DESIGNED PRODUCTS AND SERVICES RESULT FROM UNDERSTANDING THE NEEDS OF THE PEOPLE WHO WILL USE THEM. —Design Council
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  • Call to Actions
  • Call to Actions
    • Think subscribers not visitors
    • Common Call to Actions:
      • Email to a friend
      • Social Book Marks
      • E-mail Newsletters
      • Forms for data collection
      • Purchase Items
      • Sign-up for events
    • Call to Action techniques
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  • For documents from today including list of tools check: facebook.com/topfloorstudio/