Basics on the uptake of digital imaging and its benefits

3. In a dynamic marketplace the addition of new products is essential to driving success and innovation.

4. The Next Step… To maintain an edge in this new environment, designers like me must be able to personalise and deliver ground-breaking digital media content that invigorates the mind with a blend of sound, image and video targeting the senses and emotions of the consumer.

7. New digital methods of file naming and retrieval will make it a breeze to find your old images at the click of a mouse... ...Scenes like this will be a thing of the past

10. Picture This… In the click of a mouse I can edit this image and do just about whatever I want

12. Or...