Presentation to Expo Jamaica 2014 Exhibitors hosted at the offices of the Jamaica Manufacturers' Association on Wednesday, November 13, 2013.
- Intro – Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+
- Jamaica’s Internet and social media landscape
- Why Social Media Marketing?
- Guidelines for brands/companies on Social Media
- Generating leads through Social Media
- Social Media Stats / Measurement
- Social Media personality, tone, handling criticism/complaints
- Closing: influencers, brand advocates, troublemakers and more