Go Around                  Asia          A trade mission to            Southeast AsiaProject: Trade Mission Go Around Asia...
Table of contents:1       Introduction        1.1      The assignment        1.2      The target group        1.3      The...
Project: Go Around Asia (the trade mission)1 Introduction:In the project Go Around Asia you must compile and organize , wi...
You must present these products on your own site in WordPress. The site must be arrangedin a way, that people can go from ...
1.3 The money making model:The budget is estimated to € 10,500,00 per person. The commission fee from the varioustour oper...
2 Show us what you made:2.1 Final productThe final product contains:A. a written report with;             an attractive fr...
2.2 Schedule and assignment table with Go/noGoName student: _____________________________________________________Team: ___...
2.3 AssesmentName student: _____________________________________________________Team: ____________________________________...
Attachments:Cooperation contract:You must deliver up a printed and signed cooperation contract to your teacher at the end ...
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Project trade mission go around asia

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Go around Asia. A project for vocacional education. Students must learn how to compile a trad mission to Southeast Asia.
Key Competence 7.Sense of initiative and entrepreneurship

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Project trade mission go around asia

  1. 1. Go Around Asia A trade mission to Southeast AsiaProject: Trade Mission Go Around Asia (copyright toon rekkers ,kw1c, 2012) Page 1
  2. 2. Table of contents:1 Introduction 1.1 The assignment 1.2 The target group 1.3 The money making model 1.4 Tips to remember 1.5 Sources and Social Media2 Show us what you made 2.1 Final product 2.2 Schedule and assignment table 2.3 AssessmentAttachmentsSources for metadataProject: Trade Mission Go Around Asia (copyright toon rekkers ,kw1c, 2012) Page 2
  3. 3. Project: Go Around Asia (the trade mission)1 Introduction:In the project Go Around Asia you must compile and organize , with some fellow students,three trade missions based on a demand from one or more "clients" to trade fairs inSoutheast Asia. This project includes trade missions, trade fairs, among other countries likeChina, India, Indonesia, Sri Lanka, Thailand, Taiwan, Vietnam and South Korea.While compiling such an attractive trade mission you must also include a tourist trip and youmust pay attention to any tourist attractions, the various transportation andaccommodations.In the project Go Around Asia you will also learn how you with help of the social mediaenvironment Wordpress, can put this way of business online in the market. In addition, youwill also learn how you can use the other social media like Twitter, Facebook, and LinkedInfor successful communication on this product can with your customers.1.1 The assignment: Organize a trade mission to Southeast AsiaThe trade mission must be offered attractive and marketable to customers. This means alsothat you must choose three countries from the group; China, India, Indonesia, Sri Lanka,Thailand, Taiwan, Vietnam and South Korea.You must compile a trade mission per single country, which is easier to sell, or a combinedtrade mission in which the three countries chosen, will be visited.The topics for the trade mission you can make a choice of one of the following industries;electronics, facility services, homebuilding, hospitality, clothing, fashion, agriculture, mining,shipbuilding, tourism and or other industries. In this series you must choose three differentsubjects.The transportation and traveling should be focused on the business trip industry; that meansthe flights must be done as business class and local transportation must be organized bycar, taxi or train. You also must provide customers the opportunity for a touristic trip. Forexample, visiting China cannot be done without a visit to the Chinese Wall.The assignment must be accomplished based on the following topics:• 3 trade missions to trade fairs in three countries in Southeast Asia (or a combined trademission),• 3 different industries,• Group size per trade mission at least 9 and a maximum of 25 participants,• Flights in business class,• Stay in five star hotels, based on 1 person rooms• Duration of the trade mission at least 6 days with a maximum of 11 daysProject: Trade Mission Go Around Asia (copyright toon rekkers ,kw1c, 2012) Page 3
  4. 4. You must present these products on your own site in WordPress. The site must be arrangedin a way, that people can go from the home page directly to the various components andother information. You must show that you can communicate these trade missions fromWordPress with other social media like Twitter, Facebook, and LinkedIn with your possiblecustomers (prospects). The customer will, in fact in many cases, go through e-mail tocontact you and the follow-up contact will be continued via social media1.2 The target group:The target audience for this travel product is specifically aimed at business people who wishto import and /or export products. They do not like to waive on luxury and comfort. Thisaudience is very fond of sustainability. Keep this in mind. The age of the target group liesbetween 25-65 years. The Go Around Asia Trade Mission product is based on the followingmarketing mix (5 Ps): Planet: (sustainability and environment) People: (human rights and fair trade) Profit: (added value to human existence + profit) Promotion: (communication via social media) Pleasure: (staying, entertainment and expierence)Project: Trade Mission Go Around Asia (copyright toon rekkers ,kw1c, 2012) Page 4
  5. 5. 1.3 The money making model:The budget is estimated to € 10,500,00 per person. The commission fee from the varioustour operators is an average of 7%. Operating expenses are amounted to approximately €3,250.00 per trip per person. You must compile a profitable trade mission. (How manypeople do you need at least per trade mission?)To determinate the total travel sum for the customer you also must also the followingadditional fees and charges: • All flights are based on business class. • Stay in 5 star hotels based on 1 person per room. • Reservation charges € 17.50 per booking (required). • Booking fees at € 2.50 per booking up to 9 persons (required). • Charges for visa € 92.00 per person. • Entrance fees during the tourist trip € 610 pp (only payable locally). • Excursion and meal packages for the touristic trip: € 719 per person (optional).1.4 Tips to remember: 1. A general description of the offered trade missions 2. A description of the trade fairs and hotels 3. A description of nice restaurants, shopping and shopping malls 4. Any entertainment 5. Local events 6. Transport options 7. Reservation forms 8. Options for online booking and paying 9. Travel and insurance conditions 10. Photos and video clips1.5 Sources and Social Media:WordPress: www.wordpress.comTwitter: www.twitter.comFacebook : www.facebook.comLinkedIn: www.linkedin.comSlideshare: www.slideshare.comProject: Trade Mission Go Around Asia (copyright toon rekkers ,kw1c, 2012) Page 5
  6. 6. 2 Show us what you made:2.1 Final productThe final product contains:A. a written report with; an attractive front page, a table of contents, an introduction, the cooperation contract between the team members an action plan, all trade missions, the proposals and attachments; o print screens of your website in Wordpress and the pages of the used social media, o the handout from the PowerPoint presentation, o the income forecast (statement) of each trade missionB. a website on Wordpress and a page on Facebook, Linkedin or Hyves containing the information of the various trade missions and the contact with the customer.C. the proposals of the trade missions for the customers (see written report)D. an income forecast related to the trade missionsE. a PowerPoint presentation for your client (at least 10 slides with a maximum of 20 slides). You must release this PowerPoint presentation on Slideshare.comProject: Trade Mission Go Around Asia (copyright toon rekkers ,kw1c, 2012) Page 6
  7. 7. 2.2 Schedule and assignment table with Go/noGoName student: _____________________________________________________Team: ____________________________________________________________Week Components Checked off by Statenr. teacher1 Cooperation contract Action plan Task distribution2 Project title of the trade mission Go/noGO Set up of the trade mission Target group /subject3 Trade mission 14 Trade mission 25 Trade mission 36 Proposals and income forecast Go/noGO7 Social Media8 Submitting the products9 Evaluation and explanation (oral presentation of the products)Project: Trade Mission Go Around Asia (copyright toon rekkers ,kw1c, 2012) Page 7
  8. 8. 2.3 AssesmentName student: _____________________________________________________Team: ____________________________________________________________Subjectl: Work process Insufficient Sufficient GoodPresence / Attitude Time/commitmentCooperation contract appointmentAction plan ColloberationDescription of the target group AnalyzeA common description of trade Knowledge ofmission 1 productA common description of trade Knowledge ofmission 2 productA common description of trade Knowledge ofmission 3 productProposals (pricing) To estimateIncome Forecast Budgetting and return on investmentTravel and insurance ServiceconditionsWordPress trade mission 1 Online sellingWordPress trade mission 2 Online sellingWordPress trade mission 3 Online sellingWordPress clients contact LoyaltySocial Media CommunicationPowerpoint presentation Selling and presentationReport (lay out) ReportingReport (complete + content) ReportingProject: Trade Mission Go Around Asia (copyright toon rekkers ,kw1c, 2012) Page 8
  9. 9. Attachments:Cooperation contract:You must deliver up a printed and signed cooperation contract to your teacher at the end ofproject week 1.Action plan:At the end of project week 1 yous deliver up the action plan with the distribution of thetasks. This will be assessed with sufficient or insufficient. Your plan has to be judged assufficient to continue to work on the project.In week 2 of the project you must deliver up a full proposal for the design of the projecttrade mission. Determine in your team what the content of the final trade missions andtarget groups (3 industries) you have chosen. This proposal should be judged as sufficient(meet all requirements!). .At the end of project week 3 you must have a first trade mission organized and the conceptsof the other available for inspection.The proposals (pricing etc.) and "income forecasts" must be ready at the end of project week6. Your team will receive a Go or a NoGo, which is based on the outcome from the data ofthese two components.In project week 8 (or in the week prior to the final week) everything must be finished andthe written report must be submitted to your teacher. The evaluation (oral presentation andpresentation will take place in week 9 (or the final week of the project).Sources for metadata:Metadata:Field: vocational educationIndustry: entrepreneurship, business administration, marketing, tourismCompetence: Key competence 7 (sense of initiative and entrepreneurship)Level: 4 (BETC 4/5)Kind: self organized learningLink to CoSSOL project:7. Sense of initiative and entrepreneurshipProject: Trade Mission Go Around Asia (copyright toon rekkers ,kw1c, 2012) Page 9

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