Plantscrafters - A Social Enterprise Pitch

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By 2050, 80% of world's population will be urban. How do we feed them? Meet our social enterprise - Plantscrafters!

By 2050, 80% of world's population will be urban. How do we feed them? Meet our social enterprise - Plantscrafters!

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  • 1. Nathan Wang, Olivia Choi Ting Ji, Tony Zhou
  • 2. Urbanization• Increasing food demand, where is the supply? By 2050 more than 80% of the world’s population is expected to be living in urban areas. How will we feed them?Nathan, Olivia, Ting, Tony
  • 3. “the food supply”… Environmental Delay concerns Problems? A LOT Safety concerns TaxationNathan, Olivia, Ting, Tony
  • 4. Urban FarmingNathan, Olivia, Ting, Tony
  • 5. Condo Market• Toronto – In resale: $600/sf – In new pre-construction sale: $700-800/sf – Average balcony size in Toronto high-rise buildings: 23 sf Toronto Initial Market Nathan, Olivia, Ting, Tony
  • 6. Meet Norman =(Nathan, Olivia, Ting, Tony
  • 7. Meet NormanPlantscrafters =) ?Nathan, Olivia, Ting, Tony
  • 8. Plantscrafters – Urban Gardening Kit 1. Kit for $30-50, download free app 2. Set up modular pots (Think LEGO) , plant seeds 3. In your pocket: knowledge, assistance, online community 4. Harvest time!Nathan, Olivia, Ting, Tony
  • 9. Plantscrafters – Modular Pots 4~8 pots in each kit 15”x15”x15” 15”x15”x25” 1. Rectangle Configuration 2. Square ConfigurationNathan, Olivia, Ting, Tony
  • 10. Beginner App ScreensNathan, Olivia, Ting, Tony
  • 11. Beginner App ScreensNathan, Olivia, Ting, Tony
  • 12. Business Model Products Customers The Company Kit + App Customers Plants Library GuidanceGardening Community Accessories + Services Profit Nathan, Olivia, Ting, Tony
  • 13. Sales & Marketing Sales MarketingTRACTION PHASE Individual Units: To home owners:  Online Store  Events & activitiesSCALING  In App Orders  Condo Model Homes PHASE Contracts: To condo builders:  City projects  LEED Certified Green Building  Condo builders  PR, Environmental, Aesthetics boosts Nathan, Olivia, Ting, Tony
  • 14. Sales & Channels • Online stores: financial freedom, low upfront costs • Warehouse: Brampton Ontario close to Pearson Airport, HWYs • Pros: – Online business is perfect for niche product – Lower overhead compared to retails – No scaling worries with online store – Speed to market • Cons: – Extra expense for shipping – Risks involving fraudulent credit card use – Lack of physical connection to productNathan, Olivia, Ting, Tony
  • 15. Financial Projection 2013 2014 2015 2016 2017# Units Sold 7,500 17,500 28,000 53,000 89,700Total Revenue $262,500 $643,125 $1,080,450 $2,147,394 $3,816,082Total Expense $577,000 $833,500 $1,283,579 $1,935,239 $2,890,109EBIT ($314,500) ($190,375) ($203,129) $212,155 $925,973
  • 16. We need …• $100k of seed funding – Hire designers – Material costs for the prototypes – Office space and supplies Until product launch … √ Free Marketing √ Shipments occur months after √ CrowdfundingNathan, Olivia, Ting, Tony
  • 17. Thank you… Q&ANathan, Olivia, Ting, Tony