WordCamp Raleigh WordPress & Social Media Integration

Wordpress + social
Connecting your WordPress site to social media through plug-ins and widgets and measuring the results.
By @tonyzeoli– Lead Developer @reesenews

Let’s Get Started
WP inherently NOT social
Dev moves to fast
Always focused on core
Tons of plug-ins
Experiment
What suits your needs

Social is Two-Way
Two-way conversation
Close the “loop”
Be authentic
Go beyond Twitter and Facebook
You must analyze your social impact

The Social Loop

Shorten
WP.me is only in WordPress.com
bit.ly and j.mp (same company)
Integrated with Twitter Tools and other plug-ins
http://wordpress.org/extend/plugins/wp-bitly/
http://wordpress.org/extend/plugins/bitly-service/
TinyURL
Created post and permalink using tinyurl service
http://brajeshwar.com/2007/tiny-link-wordpress-plugin/
t.cois Twitter’s native short URL service that converts long links to short in a tweet.
Not a plugin. Integrated into Twitter
goog.gl
Syncs with Google Analytics
http://wordpress.org/extend/plugins/googl-generator/

Bit.ly
Secure an API key

Bit.ly Service

Get Shortlink

Bit.ly conversion

Analyze Conversions

Publish
Cross-Posting and Sync
Twitter
Facebook
Hootsuite and TweetDeck to WordPress
Tumblr to WordPress or reverse using “Tumble”
Sync posts to LinkedIn
Display tweets, status updates and checkins with source or 3rd party plug-ins and widgets

Twitter Tools
Cross Post to Twitter
Must set up app at developer.Twitter.com
Post to Twitter or Post Tweets to WordPress
Single
Daily
Weekly
Digest form
Categories
Bit.ly / j.mp integration

Twitter Tools
To use the Twitter API, register for a Twitter Consumer and Secret keys and Access Tokens

Twitter Tools Admin

Twitter Tools Send Post
Approve or restrict sending a Tweet per post

Twit Connect
Post to Twitter
Also provides single sign on (SSO)
Ask user to register

Twit Connect Login
Single Sign On button appears on WordPress login screen

Twit Connect home login
Single Sign On button appears with home page login widgets

Twit Connect Authorization
On login, user will be asked to allow Twitter to handle authorization

Twit Connect register for site
Features a registration form to get drive users to complete site registration

Twit Connect admin panel
Add your Consumter Key and Consumer Secret (does not need access tokens)

WordBooker
Cross-post to personal and one business page (FB TOS)
Blog Level Customization
User Level Customization
Connect to business/fan page
Comments on post to Facebook can be posted back to WordPresssite comments, providing a feedback loop hoping to improve audience engagement.

WordBooker blog level customization

Wordbooker User Level Customization

WordBooker connect to Wall/Fan Page
To connect to your “Page”, you must click the Facebook icon

WordBooker select Wall/Fan page
From the drop down menu, select your Facebook page. You must have created a fan “Page” for this to work.

Management Tools
HootSuite
Tweetdeck
Both use Twitter API to cross post to WordPress.com

Hootsuite to WordPress.com

TweetDeck to Wordpress.com

Sync with LinkedIn
Sync your blog on your LinkedIn profile

Display Widgets
Too many to go through in this presentation
Many come with plug-ins already
Easy recommendations direct from source:
Twitter:
twitter.com/resources/widgets
Facebook
http://www.facebook.com/badges/
FourSquare
https://foursquare.com/apps

Create a Twitter Widget
Create a widget, then copy and paste embed code in theme template or sidebar text widget.

Create Facebook Widgets
Facebook featured various widget creation tools.
Generally, you will find these tools as WordPress plug-ins, but if you want to integrate yourself, this is where you’d look to generate the widget code.

Display Plug-ins
FourSquareWordPress Plug-in
Twitter Tools Plug-in
Google Buzz ER Plug-in

FourSquareWordPress Plug-in
Displays your check-ins in a sidebar widget

Twitter Tools Widget

Google Buzz ER Plug-In

Tumble
Plug-in allows cross post from WordPress to Tumblr
Add to plug-in library, then open file and add user and pass

Post to Tumblr in Posts View
Click to Post from All Posts view. Also works with
Images in the media library (not shown)

Simple Facebook Connect
Many plug-ins in one
Features
SSO
Comment using Facebook Identity (with FB avatar support)
Auto Publish
Manual Publish to Profile or “Page”
New User Registration
Share (with short codes)
Widgets
User Status
Live Stream
Bookmark
Find us on Facebook
Fan Box
Fan Count

Simple Facebook Connect Login

Simple Facebook Connect Home

Simple Facebook register with site

Simple Facebook Connect Profile

Simple Facebook Connect Logged In

Simple Twitter Connect
SSO using Twitter
Comment using Twitter credentials
Users can auto-tweet their comments
Tweet button (official one from twitter)
Tweetmeme button
Auto-tweet new posts to an account
Manual Tweetbox after Publish
Full @anywhere support
Auto-link all twitter names on the site (with optional hovercards)
Dashboard Twitter Widget

Social Sharing
Social Bookmarking
Combined widgets from ShareThis, AddThis, AddToAny
TweetMeme
Facebook
Like
Like something and it posts to your wall
Send (new)
Allows you to only send to specific friends

Top 15 Social Bookmarking Sites 2011
http://www.ebizmba.com/articles/social-bookmarking-websites

Social Bookmarking

ShareThis Widget

ShareThis Options

ShareThisWidget Options

New ShareThis Overlay
In ShareThis settings, choose Modern

Tweetmeme Widget
Adds TweetMeme widget to the right of text on posts and pages.

TweetMeme site

April’s Facebook Like
April’s Facebook Like
Added to your theme by the plugin, or you can place the call to the function in your theme.

Facebook Like and Send

Social Feedback with GetSatisfaction
“Freemium” service provides you with tools to gain valuable insights from your users.
Interact through pop-over or your page on GetSatisfaction.
Great customer service and satisfaction tool.

TweetBoard

Links: Social Media Widget

Ratings and Polling
Poll Daddy
By Automattic
Rate Posts
Customizable icons
Create Polls
Track results

Poll Daddy
Rate Posts

Poll Daddy
Add Polls

Poll Daddy

Social Commenting: Intense Debate
Manages your social comments
Adds SSO capability for comments
Registers comments in your database
Product of Automattic
Competitors include Disqus and Echo Networks

SSO for Intense Debate
Uses Twitter and OpenID natively
Must register an API Key on Facebook (as shown)

SSO: Intense Debate
Add your API key

Intense Debate
Logged in
Not logged in
Can post anonymously

Old School
Use RSS
Feedburner by Google
Burn and Track your feed
FeedSmith for WordPress plug-in

FeedSmith
FeedburnerFeedSmith allows you to set up Feeds by Category

Trackbacks and Pingbacks
Tracking back to other blogs elicits trust between bloggers and fuels link backs
Add links to blogs you reference and they will get a trackback or ping notification
Native in the WordPress Post editor

Trackbacks and Pingbacks
Tracking back to other blogs elicits trust between bloggers and fuels link backs.
In this example, a pingback was sent from a local blog notifying the author that his post was referenced.
Pingbacks are received under Comments

Info
Tony Zeoli
Lead Developer
Reese Felts Digital Newsroom
UNC Chapel Hill
School of Journalism & Mass Communication
Twitter: @tonyzeoli
tonyzeoli@reesenews.org
Links:
ReeseNews.org
ReeseFelts.org
Consulting
DigitalStrategyWorks.com
az@digitalstrategyworks.com
@dswks
Publishing
Netmix.com
@netmix

WordCamp Raleigh WordPress & Social Media Integration

by Digital Strategy Works

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