3 Easy Steps to Social
Media Success:
How Social Media Brought
in a $170,000 Order
Tony Zayas
Interactive Media Manager
Pr...
Objectives
• Simplify Social Media for
Business
• Take the Scare Out of Search
Engine Optimization
• Immediately Actionabl...
Webinar Agenda
• Why Now
• New Rules of Marketing
• This Means Business
• Overcoming Challenges
• Case Studies & Results
•...
What if we knew what
they were thinking?
Why Now
Back To A Simpler Time…
Back To A Simpler Time…
• Community
• Trust
• Loyalty
• …NOW
Information Overload Age
• Unprecedented wealth of information
– End of Information Age
– Interruption Marketing is Dead*
...
Raise Your Hand if You
LIKE…
Raise Your Hand if You LIKE…
• Getting calls from solicitors who:
– Call you during dinner
– Mispronounce your name
– Call...
Better Than Level
Playing Field
• They’re Doing It WRONG!
• Understand and Connect
– People
– Trends
– Needs
– Competition...
Know, Like and Trust
Relationships NOT Technology
Your Business IS Social
Whether you think it is or not…
Whether you like it or not…
The Social Graph
The Social Graph
Social Media Means Business
Social Media Means Business
Social Media Means Business
The three biggest, universal
challenges of social media…
Biggest Challenges
• High Level
– Obvious
• Time
• Content (what to say)
– Hidden
• Strategy
• Low Level
– Setup
– Etiquit...
Overcoming Challenges
–Time
• Setup with help
• 15-30 minutes a day
• Leverage automation tools
– Content (what to say)
• ...
Social media is a
waste of time…
Then, so are telephones…
• Three things you can do with social:
– Prospecting
– Relationship Building
– Brand and Reputation Building
Actionable So...
• Three things you can do with social:
– Prospecting
• Research
• Finding decision makers
Actionable Social Media
• Three things you can do with social:
– Prospecting
– Relationship Building
• Interacting
• Commenting
• Sharing, Liking,...
• Three things you can do with social:
– Prospecting
– Relationship Building
– Brand and Reputation Building
• Maintaining...
• Three things you can do with social:
– Prospecting (Passive)
– Relationship Building (Active)
– Brand and Reputation Bui...
Demystifying
Search Engine
Optimization
SEO In A Nutshell
SEO In A Nutshell
• Content Is King
• Context Is Queen
• Social = Authority
Know, Like and Trust
Action Blueprint
Listen…
• Find what Prospects & Customers are:
– In need of
– Looking for
– Talking about
– Interested in
Listen…
• Quick Social Profile Checks
– Find them on LinkedIn
– Follow them on Twitter
– Research on Facebook and Google
Learn…
• Biggest pain points
• Un-served or underserved needs
• About your Prospects / Clients
– Business
– Personal
The l...
Growth & Improvement
• Establish your Social Presence
• Add connections
• Listen
• Share
– OPC
– Pictures
– Video
• Engage
Shift from Prospect to Friend
• Rapport
• Influence
• Warm calling
The Biggest Mistake
• Think…before speaking
• Strategy drives EVERYTHING
– Research
– Grow Social Graph
– Lead Generation
...
Results
• 91% of Inc. 500 companies use social
media as part of their marketing mix
via inc.com
• 52% report lead generation benefits
• 72% closed more business via social
media
via socialmediaexaminer.com
Results
Case Studies
Pepsi – Super Bowl Old Spice Guy
Case Studies
Proforma Owner
• Saw local insurance company’s
TV ad
• Searched LinkedIn
• Landed deal for full service
direc...
Case Studies
Proforma Owner
• Decided to grow LinkedIn
network
• Added tennis buddies
• Discovered one contact was in
mark...
Case Studies
Proforma Owner
• Likes multiple suppliers on Facebook
• Saw a great offer and hit the “share”
button
• Custom...
Case Studies
Proforma Owner
• Exclusively does prospecting
through LinkedIn referral
process that we teach
• Million Dolla...
Case Studies
Proforma Owner
• Did targeted search via LinkedIn
for prospect
• Got an appointment and landed
a technology o...
Case Studies
• Proforma Blog SEO
– Regular publishing
– Sticky 1st Page Rankings
– Social signals
– High authority
Where Do I Start?
The Million Dollar Question…
Case Studies
Case Studies
Case Studies
About Proforma
Only Proforma offers $4
million in marketing
programs and tools—
including PROsocial, your
path to simplified social
media...
Only Proforma profits
from $400 million in
supplier clout.
Only Proforma assists
with business
development activities,
which are the only
activities that build wealth.
Only Proforma employs
140 Worldwide Support
Center professionals to
work for its members, but
not on their payroll.
Only Proforma has a
founder who built a $25
million distributorship of
his own.
Only Proforma has helped
over 120 members join the
Million and Multi-Million
Dollar Club.
onlyproforma.com/smbonus
Claim Your Free Bonus Gifts:
1. Social Media Action Guide
2. Social Prospecting Checklist
3 Easy Steps to Social Media Success: How Social Media Brought in a $170,000 Order
3 Easy Steps to Social Media Success: How Social Media Brought in a $170,000 Order
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3 Easy Steps to Social Media Success: How Social Media Brought in a $170,000 Order

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If you're not already generating leads and closing more business using your online presence, you're missing out on the massive opportunity in front of you. Find out how multiple six figure deals have been generated in the industry leveraging the power of social media.
Key Learning Objectives:
• Simplify social media for business use
o Dispel common myths and misinformation
o Discover the only 3 things you should doing or focusing on
• Take the scare out of SEO
o Gain an understanding of how SEO works
o Find out what’s working today and how it can work for you
• Plus, 6 actionable tactics to put to use in your LinkedIn, Facebook or Twitter marketing

Published in: Sales, Business, Technology
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  •  Eric Schmidt: Every 2 Days We Create As Much Information As We Did Up To 2003.
  • The epitome of unintelligent marketing: He plays on general human psychology, treats everyone virtually the same, and prospects all know that he only cares about himself.
  • The world may be big, but we’re all connected: The social graph has given us the ability to tangibly see how connected we are and understand the connections.
  • The world may be big, but we’re all connected: The social graph has given us the ability to tangibly see how connected we are and understand the connections.
  • 3 Easy Steps to Social Media Success: How Social Media Brought in a $170,000 Order

    1. 1. 3 Easy Steps to Social Media Success: How Social Media Brought in a $170,000 Order Tony Zayas Interactive Media Manager Proforma
    2. 2. Objectives • Simplify Social Media for Business • Take the Scare Out of Search Engine Optimization • Immediately Actionable Takeaways
    3. 3. Webinar Agenda • Why Now • New Rules of Marketing • This Means Business • Overcoming Challenges • Case Studies & Results • Action Blueprint
    4. 4. What if we knew what they were thinking? Why Now
    5. 5. Back To A Simpler Time…
    6. 6. Back To A Simpler Time… • Community • Trust • Loyalty • …NOW
    7. 7. Information Overload Age • Unprecedented wealth of information – End of Information Age – Interruption Marketing is Dead* – Marketing That Still Works, Works Differently • Permission based • Inherent value • 2-way interactions
    8. 8. Raise Your Hand if You LIKE…
    9. 9. Raise Your Hand if You LIKE… • Getting calls from solicitors who: – Call you during dinner – Mispronounce your name – Call you “sir” when you’re a “ma’am” • Television Commercials • “Junk” Mail
    10. 10. Better Than Level Playing Field • They’re Doing It WRONG! • Understand and Connect – People – Trends – Needs – Competition • Attract and Engage
    11. 11. Know, Like and Trust Relationships NOT Technology
    12. 12. Your Business IS Social Whether you think it is or not… Whether you like it or not…
    13. 13. The Social Graph
    14. 14. The Social Graph
    15. 15. Social Media Means Business
    16. 16. Social Media Means Business
    17. 17. Social Media Means Business
    18. 18. The three biggest, universal challenges of social media…
    19. 19. Biggest Challenges • High Level – Obvious • Time • Content (what to say) – Hidden • Strategy • Low Level – Setup – Etiquitte
    20. 20. Overcoming Challenges –Time • Setup with help • 15-30 minutes a day • Leverage automation tools – Content (what to say) • Have a plan and schedule • Share relevant content – Strategy!
    21. 21. Social media is a waste of time…
    22. 22. Then, so are telephones…
    23. 23. • Three things you can do with social: – Prospecting – Relationship Building – Brand and Reputation Building Actionable Social Media
    24. 24. • Three things you can do with social: – Prospecting • Research • Finding decision makers Actionable Social Media
    25. 25. • Three things you can do with social: – Prospecting – Relationship Building • Interacting • Commenting • Sharing, Liking, Plusing, Re- tweeting, etc. Actionable Social Media
    26. 26. • Three things you can do with social: – Prospecting – Relationship Building – Brand and Reputation Building • Maintaining strong profiles • Publishing original content • Sharing great content from trusted sources (congruent message) Actionable Social Media
    27. 27. • Three things you can do with social: – Prospecting (Passive) – Relationship Building (Active) – Brand and Reputation Building (Active) Actionable Social Media
    28. 28. Demystifying Search Engine Optimization
    29. 29. SEO In A Nutshell
    30. 30. SEO In A Nutshell • Content Is King • Context Is Queen • Social = Authority
    31. 31. Know, Like and Trust Action Blueprint
    32. 32. Listen… • Find what Prospects & Customers are: – In need of – Looking for – Talking about – Interested in
    33. 33. Listen… • Quick Social Profile Checks – Find them on LinkedIn – Follow them on Twitter – Research on Facebook and Google
    34. 34. Learn… • Biggest pain points • Un-served or underserved needs • About your Prospects / Clients – Business – Personal The lines have blurred…
    35. 35. Growth & Improvement • Establish your Social Presence • Add connections • Listen • Share – OPC – Pictures – Video • Engage
    36. 36. Shift from Prospect to Friend • Rapport • Influence • Warm calling
    37. 37. The Biggest Mistake • Think…before speaking • Strategy drives EVERYTHING – Research – Grow Social Graph – Lead Generation – Referrals – Brand Building
    38. 38. Results • 91% of Inc. 500 companies use social media as part of their marketing mix via inc.com
    39. 39. • 52% report lead generation benefits • 72% closed more business via social media via socialmediaexaminer.com Results
    40. 40. Case Studies Pepsi – Super Bowl Old Spice Guy
    41. 41. Case Studies Proforma Owner • Saw local insurance company’s TV ad • Searched LinkedIn • Landed deal for full service direct mail program worth $170,000
    42. 42. Case Studies Proforma Owner • Decided to grow LinkedIn network • Added tennis buddies • Discovered one contact was in marketing and major telecom company • Referral lead to regional wide direct mail, print and promo projects for $130,000
    43. 43. Case Studies Proforma Owner • Likes multiple suppliers on Facebook • Saw a great offer and hit the “share” button • Customer commented on his share and said they wanted to order… which was worth $18,750 and national TV exposure.
    44. 44. Case Studies Proforma Owner • Exclusively does prospecting through LinkedIn referral process that we teach • Million Dollar Producer
    45. 45. Case Studies Proforma Owner • Did targeted search via LinkedIn for prospect • Got an appointment and landed a technology order for $200,000 with potential of another $50,0000 annually
    46. 46. Case Studies • Proforma Blog SEO – Regular publishing – Sticky 1st Page Rankings – Social signals – High authority
    47. 47. Where Do I Start? The Million Dollar Question…
    48. 48. Case Studies
    49. 49. Case Studies
    50. 50. Case Studies
    51. 51. About Proforma
    52. 52. Only Proforma offers $4 million in marketing programs and tools— including PROsocial, your path to simplified social media success.
    53. 53. Only Proforma profits from $400 million in supplier clout.
    54. 54. Only Proforma assists with business development activities, which are the only activities that build wealth.
    55. 55. Only Proforma employs 140 Worldwide Support Center professionals to work for its members, but not on their payroll.
    56. 56. Only Proforma has a founder who built a $25 million distributorship of his own.
    57. 57. Only Proforma has helped over 120 members join the Million and Multi-Million Dollar Club.
    58. 58. onlyproforma.com/smbonus Claim Your Free Bonus Gifts: 1. Social Media Action Guide 2. Social Prospecting Checklist

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