Internet World - London - 2012

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A talk on five common paid content strategies; Tease, Glass, Metered, Time and License.

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Internet World - London - 2012

  1. 1. Internet World 2012Paid Content StrategiesPresenter: Tony Wood Experts in eZ Publish consulting & development
  2. 2. “Stay committed to your decisions, but stay flexible in your approach” various people claim this
  3. 3. Internet World 2012 - LondonWhat will you take-away➜ Paywall strategies – Tease | Glass – Metered | Time | License➜ Multi-channel delivery – Mobile | Tablet | Phone | Desktop – Syndication Experts in eZ PublishVisionWT.com consulting and development
  4. 4. 100’s of eZ projects10 Years of experiencePublishing focusLongest UK partner Strategy Analysis/Consulting Development Support Training
  5. 5. Vision is now part of Experts in eZ PublishVisionWT.com consulting and development
  6. 6. Internet World 2012 - LondonWhy have paid content? To give our customers great content to ensure they can stay with us for a long time. Experts in eZ PublishVisionWT.com consulting and development
  7. 7. Types of Paywalls
  8. 8. Internet World 2012 - LondonTease paywall➜ Show no articles➜ Show only first paragraph➜ Rest subscription based Experts in eZ PublishVisionWT.com consulting and development
  9. 9. VisionWT.com
  10. 10. VisionWT.com
  11. 11. VisionWT.com
  12. 12. Internet World 2012 - LondonGlass paywall➜ Show selected pages for free➜ Pages picked by – editor – system – taxonomy➜ Rest subscription based Experts in eZ PublishVisionWT.com consulting and development
  13. 13. VisionWT.com
  14. 14. Internet World 2012 - LondonMetered paywall➜ Free pages are on a meter after register➜ Meters: – number of pages – amount of time : minutes/hours/days – ads watched➜ Rest subscription based Experts in eZ PublishVisionWT.com consulting and development
  15. 15. VisionWT.com
  16. 16. VisionWT.com
  17. 17. Internet World 2012 - LondonTime paywall➜ Older content for free➜ Subscription based: – Hour – day – Week Experts in eZ PublishVisionWT.com consulting and development
  18. 18. VisionWT.com
  19. 19. Internet World 2012 - LondonB2B Site license➜ Entire site is locked down and you buy a license Experts in eZ PublishVisionWT.com consulting and development
  20. 20. Multi-Channel
  21. 21. Internet World 2012 - LondonBuilding for the future➜ Flexibility➜ Business Intelligence➜ Subscriber profile intelligence➜ Consistent brand➜ Continuous innovation➜ Commerce innovation/integration Experts in eZ PublishVisionWT.com consulting and development
  22. 22. VisionWT.com
  23. 23. VisionWT.com
  24. 24. VisionWT.com
  25. 25. VisionWT.com
  26. 26. VisionWT.com
  27. 27. Internet World 2012 - LondonSummary eZ Publish give you flexibility Choose the business models you want Analytics and recommendation are key Deliver on any platform Time is running out! Experts in eZ PublishVisionWT.com consulting and development
  28. 28. How will you create your vision with technology?Tony Woodinfo@visionWT.com@tonywoodinfo@VisionWT.com+44 207 354 4300 VisionWT.com

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