Content Paywall Strategies

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Slides from my talk on content Paywall Strategies for the eZ Publish "Web First" launch event at the PPA in London.

Slides from my talk on content Paywall Strategies for the eZ Publish "Web First" launch event at the PPA in London.

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  • 1. “Web First” Publishing – PPA November 2011Paid Content StrategiesPresenter: Tony Wood, Founder Experts in eZ Publish consulting & development
  • 2. “Stay committed to your decisions, but stay flexible in your approach” various people claim this
  • 3. “Web First” Publishing – PPA November 2011What will you take-away➜ Paywall strategies – tease – glass – metered – time – license➜ Content flexibility – eZ Find | eZ Recommend | eZ Odoscope Experts in eZ PublishVisionWT.com consulting and development
  • 4. 100’s of eZ projects9 Years of experiencePublishing focusLongest UK partner Strategy Analysis/Consulting Development Support Training
  • 5. “Web First” Publishing – PPA November 2011Tease paywall➜ Show no articles➜ Show only first paragraph➜ Rest subscription based Experts in eZ PublishVisionWT.com consulting and development
  • 6. VisionWT.com
  • 7. VisionWT.com
  • 8. VisionWT.com
  • 9. “Web First” Publishing – PPA November 2011Glass paywall➜ Show selected pages for free➜ Pages picked by – editor – system – taxonomy➜ Rest subscription based Experts in eZ PublishVisionWT.com consulting and development
  • 10. VisionWT.com
  • 11. “Web First” Publishing – PPA November 2011Metered paywall➜ Free pages are on a meter after register➜ Meters: – number of pages – amount of time : minutes/hours/days – ads watched➜ Rest subscription based Experts in eZ PublishVisionWT.com consulting and development
  • 12. VisionWT.com
  • 13. VisionWT.com
  • 14. “Web First” Publishing – PPA November 2011Time paywall➜ Older content for free➜ Subscription based: – Hour – day – Week Experts in eZ PublishVisionWT.com consulting and development
  • 15. VisionWT.com
  • 16. “Web First” Publishing – PPA November 2011B2B Site license➜ Entire site is locked down and you buy a license Experts in eZ PublishVisionWT.com consulting and development
  • 17. “Web First” Publishing – PPA November 2011Summary eZ Publish give you flexibility Choose the business models you want eZ Find to search content eZ Odoscope to demonstrate who uses content/license eZ Recommend to display the right content Experts in eZ PublishVisionWT.com consulting and development
  • 18. How will you create your vision with technology?Tony Wood How to find ustony.wood@visionWT.com Vision with Technology Aberdeen Centre Unit 18AS@tonywood 22/24 Highbury Grove N5 2EA Londoninfo@VisionWT.com+44 207 354 4300 VisionWT.com