To make it as a freelancer, you need to be able to sell your work. That’s why making a great pitch to a prospective client is one of the key skills you can develop to be more successful.

Practical Assignment 3: Presentation of the project to an audience Outcome 5, Weighting 25% (Presentation of project's progress 10%, presentation of project's outcome 15%) Prepare a presentation (pitch), to accompany your product prototype. Your aim is to gain the client’s acceptance to proceed with a full scale implementation of scenario-based training based on the demonstration and presentation of your prototype. Your presentation will need to emphasise i) the features and ii) the benefits of your product.

This is what the product does. These are the products features. This is why you should use this product.

Pitching is about understanding what your client is most interested in, and developing a presentation that enables you to demonstrate that your product will satisfy the client’s requirements. Your pitch should “sell” the benefits of your product. Instead of simply demonstrating the features behind the product, highlight the benefits behind the features. A pitch is a presentation of an idea that seeks to gain acceptance, and often funding, to proceed with development.

Your presentation/pitch should include the following: Project title Project overview What is the purpose of your product. What are the features of your product. What are the benefits of your product. A recommendation to accept the product.

PREPARATION What is the purpose of the presentation >What do you hope to achieve as the outcome How long do you have for the presentation Will there be time for questions.

What is the purpose of the presentation

>What do you hope to achieve as the outcome

How long do you have for the presentation

Will there be time for questions.

CONSIDERATIONS Who is the intended audience How much do they know about your subject/product Do you want to inform or persuade Will you provide a handout

Who is the intended audience

How much do they know about your subject/product

Do you want to inform or persuade

Will you provide a handout

STRUCTURE Will there be a logical flow of content Have you identified the most important points Consider the ‘classic’ structure “ Tell them what you are going to tell them” “ Tell them” “ Tell them what you told them”

Will there be a logical flow of content

Have you identified the most important points

Consider the ‘classic’ structure

“ Tell them what you are going to tell them”

“ Tell them”

“ Tell them what you told them”

This is the product. These are the features behind the product. These are the benefits behind the features.