TNP Conference 2013 The Casanova Strategy: getting paid for love

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There are only 2 ways to get more revenue: get more leads, or get better at converting the ones you do get. This quick business session explores both, but with a particular emphasis upon finding the missing money from poor lead conversion.

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  • Part of the objective is to create Top Of Mind Awareness – have them thinking of you first. They don’t do that from one contact. Demonstrate persistence, patience, knowledge, value, helpfulness…..draw them to you at the time of their choosing, and at the time of their greatest need.
  • TNP Conference 2013 The Casanova Strategy: getting paid for love

    1. 1. G e tting p a id fo r lo ve ! The National Partnership Conference 2013 Tony Vidler
    2. 2. W ould you like more leads.... Or to find another $400,000 in your business? Or both?
    3. 3. Super Profit Formula: The QUANTITY   (no of prospects x conversion rate) X (no sales/client x average sale/client) QUALITY   X LEVERAGE   (systems/capital/etc – time & capacity)   X   MARGINS     (cost of sales + expenses as %) =       SUPER PROFIT    
    4. 4. Key stats Year Total Phone Calls 600 Appts Made 240 INTERVIEWS 216 CLOSING 160 Avg Sale 1500 NO of SALES 80 API 120,000 COMM $216,000 Phone Ratio 2.50 Calls to Closing Int's 3.75 Closing Ratio's 2.00 AP per Sale $1,500 Call Value $360.00 C.I. Value $1,350.00
    5. 5. Where is the missing money?
    6. 6. DESIRE... Download Whitepaper Newsletter or ezine subscription Views Video 1 on 1 interaction SALES PROCESS View LinkedIN & website INTEREST (Intrigue...) ACTION Follows on Social Media Listen to Podcast or webinar Google you Follow Blog Publicity, Advertising, or Presence ATTENTION Engagement Marketing for Professionals
    7. 7. K now…L ike….Trust…doesn’t happen in one contact!
    8. 8. Modern Prospecting & Engagement
    9. 9. The Marketing Casanova’s Love Tactics 1. Love LinkedIN – network & prospect 1. Content rich website – Love giving good content 1. Branded email marketing – Love those who once loved you 2. Blog once per week – Love helping & guiding 3. COI/referred lead s y s te m – True Love!

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